How can you bring your SEO performance back to life?  Wix’s Mordy Oberstein and Crystal Carter discuss ways you can reestablish your content cadence to get SEO production back on track, demonstrating why continually updating your brand with fresh content is so valuable.   Sterling Sky’s Carrie Hill joins as she dives into the intricacies behind helping clients who desperately need an SEO resurgence.  Plus, this content marketing tool will make competing against your competitors a walk in the park.   Get CPR certified this week as we break the cycle of stagnation and teach you how to revive your SEO playbook on the SERP’s Up SEO Podcast! Key Segments [00:01:23] What's On This Episode of SERP's Up? [00:02:50] Focus Topic of the Week: Resuscitating Your SEO [00:18:18 Focus Topic Guest: Carrie Hill [00:25:00] Tool Time [00:33:53] Snappy News [00:40:52] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Carrie Hill Celeste Gonzalez Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube News: 3 key observations about the Google March 2024 core update: https://searchengineland.com/google-march-2024-core-update-key-observations-440148 Google SGE AI Answers Now Cost 80% Less To Generate: https://www.seroundtable.com/google-sge-ai-answers-cost-80-less-37326.html Google Search Tests Custom Filters & Templates: https://www.seroundtable.com/google-search-custom-filters-templates-37324.html

SEO experts Mordy Oberstein and Crystal Carter discuss Google's ranking surge for forums due to indexing individual passages rather than overall pages. They delve into Reddit's influence on SERPs, strategies for navigating user-generated content, and optimizing marketing on the platform. Special guest Ross Simmonds shares insights on leveraging Reddit for marketing. The podcast also touches on Google's AI updates, the importance of diverse content sources, and staying updated on SEO news.

How has the affiliate marketing space shifted from an SEO point of view?  Wix’s Mordy Oberstein and Crystal Carter look into the future of affiliate marketing, from profitability to new obstacles ahead. SEO legend Glenn Gabe helps you understand how the SEO landscape for affiliate marketers has changed, and how affiliate marketers can adapt to the new Google UX and content quality standards. Plus, Crystal and Mordy investigate the viability of affiliate marketing as a whole as they take a trip to the great beyond.  The rulebook is evolving! Join us this week as we discover the possibilities and pitfalls of affiliate marketing in today’s SEO environment here on the SERP’s Up SEO Podcast! Key Segments [00:01:41] What's On This Episode of SERP's Up? [00:02:51] Focus Topic Guest: Glenn Gabe [00:03:10] Focus Topic of the Week: The Current State of Affiliate Marketing [00:26:01] The Great Beyond [00:36:53] Snappy News [00:43:01] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Glenn Gabe on X Glenn Gabe on LinkedIn Glenn Gabe on Mastodon Si Quan Ong Joshua Hardwick Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube Wix Studio Partners Program  G-Squared Interactive 5 ways that Google’s helpful content system could evolve Glenn Gabe: Google Reviews Update  News: Google Ends Video Carousel Structured Data Test Google Search Tests Thumbs Up/Down Buttons In Product Grid Results Google Will Fight Site Reputation Abuse Spam Both With Manual Actions & Algorithms  

When are best SEO practices not the best SEO strategy? As with everything in SEO, even following best practices all depends. Wix’s Mordy Oberstein and Crystal Carter are back to discuss the pros and cons of following the best practices of SEO. Find out when to and when not to adhere to best SEO practices as the duo explores real cases when following best SEO practices may not be ideal!  SEO Consultant, Jono Alderson, shares scenarios where you should take off your SEO hat and alter certain best practices by not necessarily ignoring them but reshaping them to differentiate yourself from competitors.  Plus, see how best practices relate to actual consumer expectations.  Practice doesn’t always make perfect on this week’s of the SERP’s Up SEO Podcast!  Key Segments [00:01:51] What's On This Episode of SERP's Up? [00:02:38] Focus Topic of the Week: Parting Ways With Best Practices  [00:19:18] Focus Topic Guest: Jono Alderson [00:28:25] Deep Thought [00:34:59] Snappy News [00:42:23] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Jono Alderson Natalie Slater Barry Schwartz Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube Jono Alderson SEO Consulting User first SEO News: Google Explains How It Processes Queries & Ranks Content Reminder: Google's Helpful Content Update Is No More - It's A Core Update

How does the maturity of your site factor into SEO?  Ultimately, an SEO strategy without phases of site development is no SEO strategy at all. Wix’s Mordy Oberstein and Crystal Carter take a look at site maturity and how it factors into SEO, as they help you understand why identifying stages of maturity is so crucial. Grace Frohlich of Brain Labs stops by to discuss a framework that you can use to determine the maturity of your site and how to build your SEO strategy around it.   Plus, take a trip across the Wixverse with Wix’s own Paz Dekel to see how the identity of a product goes through stages of maturity.  It’s time to take a seat at the adult table as we assess the stages of maturity that factor into SEO this week on the SERP’s Up SEO Podcast! Key Segments [00:02:04] What's On This Episode of SERP's Up? [00:04:05] Focus Topic of the Week: SEO Maturity [00:19:26] Focus Topic Guest: Grace Frohlich [00:24:20] Across the Wixverse w/ Paz Dekel [00:38:09] Snappy News [00:44:57] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Grace Frolich Paz Dekel Melissa Popp Resources:  SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube How to Diagnose Your SEO Client's Search Maturity Brainlabs Positioning Your Brand For the Holiday Season: SERP’s Up EP 66  News: Google AI overviews launch in UK Google Explains Why It Shows Reddit & Forum Threads In Search So Often

What operational processes should you follow as a marketing agency?  Wix’s Mordy Oberstein and Crystal Carter discuss how processes are the backbone of a good digital marketing agency.  Hosts of The Long Game Podcast and owners of Omniscient Digital, David Khim, Allie Decker, and Alex Birkett join the show to share their own operation tactics. Perfecting an operational structure is one of the biggest challenges for any digital marketing agency. Tune in as we share the fundamental processes needed to help you and your clients thrive.     Step-by-step, day-by-day, get the operations know-how your agency needs on this week’s episode of the SERP’s Up SEO Podcast! Key Segments [00:02:06] What's On This Episode of SERP's Up? [00:03:35] Focus Topic of the Week: Building the processes to fundamentally good SEO [00:04:12] Focus Topic Guest: David Khim, Allie Decker, Alex Birkett [00:32:42] Deep Thought [00:43:41] Snappy News [00:50:22] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter David Khim Allie Decker  Alex Birkett Blake Denman Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube Be Omniscient Digital  The Long Game Podcast News: Google still has not announced a launch date for SGE New Google Shopping & Maps Search Features

Does AI content rank on the SERP? Can you count on AI content to rank in the future?   Wix’s Mordy Oberstein and Crystal Carter investigate the place of AI content in Google’s ranking algorithm. Join them as they take a deep dive into how successful websites are delivering their content and what others in the SEO community think about AI-generated content.  Listen as special guest John Wall, host of the Marketing Over Coffee podcast, guides you through creating AI content that DOES rank with his generative AI for marketers framework.   Please rank responsibly, as this week, we delve into Google’s evolving approach for ranking AI content here on the SERP’s Up SEO Podcast.  Key Segments [00:04:40] What's On This Episode of SERP's Up? [00:05:36] Focus Topic of the Week: Does AI Content Rank?  [00:21:13] The Great Beyond w/ John Wall [00:40:57] Snappy News [00:49:07] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Kristine Sachinger Cyrus Shepard John Wall Dale Bertrand Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube SEO Resource Center Google Knowledge Panel: How to earn one for your name or brand InLinks Entity SEO: Moving from Things to Strings News: Google Search Console Adds INP Metric In Core Web Vitals Report Google Clarifies Page Experience & Core Web Vitals Related To Search Rankings  

What is “entity SEO” and how can entities play a practical role when doing SEO?  Wix’s Mordy Oberstein and Crystal Carter break down the role that entities have in foundational SEO. The duo shares actual cases where understanding how Google deals with entities plays a major role in doing good SEO.  Indeed’s SEO Product Manager, Gus Pelogia, joins the conversation to show you how to create targeted entity associations on your website.  Plus, we explore YouTube’s contextual approach to entities. Don’t forget your name tag, as this week; we present the significance behind entities and SEO on this week’s episode of the SERP’s Up SEO Podcast! Key Segments [00:02:16] What's On This Episode of SERP's Up? [00:03:09] Focus Topic of the Week: Entities in SEO  [00:21:29] Focus Topic Guest: Gus Pelogia [00:25:28] Is This New?  [00:35:05] Snappy News [00:41:03] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Gus Pelogia  Dixon Jones Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube News: Google Search Console Adds INP Metric In Core Web Vitals Report Google Clarifies Page Experience & Core Web Vitals Related To Search Rankings

Google’s Local Pack is filled with secrets…  Wix’s Mordy Oberstein and Crystal Carter are back in action to identify the hidden gems of Google's Local Pack. In this episode, our hosts are joined by the VP of Solutions at Uberall, Krystal Taing. Together the crew helps you uncover the range of possibilities offered within the Local Pack.  Prepare to pack your brain full of knowledge, as this week; you’ll learn the ins, outs, and in-betweens of the Local Pack on the SERP’s Up SEO Podcast! Key Segments [00:03:26] What's On This Episode of SERP's Up? [00:04:45] Focus Topic of the Week: The Local Pack  [00:05:10] Focus Topic Guest: Krystal Taing [00:29:30] Tool Time [00:34:31] Snappy News [00:47:49] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Krystal Taing  Joyanne Hawkins Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube Wix Uberall App Introduction to Local SEO Getting started with Local SEO News: Google releasing massive search quality enhancements in March 2024 core update and multiple spam updates Google Unleashes Manual Actions Galore After Search Spam Policy Updates

Learn how to build an SEO strategy from scratch with SEO growth specialist Gaetano DiNardi. Discover effective brand messaging techniques with messaging strategist Diane Wiredu. Get insights on Google ranking updates and structured data carousels. Dive into strategies for SEO success through diverse partnerships and creating brand messaging that resonates.