SERP's Up SEO Podcast

Where does brand authority play into search visibility? How do you measure brand on the SERP?  Wix’s Mordy Oberstein and Crystal Carter are back for more as they discuss the power of branded search and why it matters way more than you think.  SEO and Brand Marketing specialist Ronell Smith joins to share aspects of brand visibility he’s seen most commonly overlooked in his 15+ years of experience.  Learn how to articulate your brand in a concise manner on your website as we discover the power of associations from brand to consumer this week on the SERP’s Up SEO Podcast!  Key Segments [00:01:34] What's On This Episode of SERP's Up? [00:04:10] Focus Topic of the Week: Branded Search [00:23:53] Focus Topic Guest: Ronell Smith [00:33:45] Deep Thoughts by Crystal and Mordy [00:47:26] Snappy News [00:55:07] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Ronell Smith John Vagueiro Erika Varangouli Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter It's New: Daily SEO News Series Ronell Smith Consultancy Erika Varangouli News: Google AI Overviews Shows For Only 15% Queries, Down From 84% Google Search Shopping Filter Top Bar Perplexity Pages showing in Google AI Overviews, featured snippets Study: 96% of sites in Google’s top 10 positions have 1,000+ links from unique domains

Can publishers thrive on the web? How can publishers optimize their content for SEO?   Wix’s Mordy Oberstein and Crystal Carter are back to discuss digital strategies media publishers use to grow organic traffic across the web. Learn ‘rigging’ tactics publishers should avoid and why they will only hurt your brand.  Giselle Navarro of HouseFresh joins to weigh in on the SERP landscape for small to mid-sized publishers.  Content marketing consultant, Alli Berry, also stops by to give further insight into the overall web health of the publishing community. Learn why publishers are turning the page to digital as we evaluate the environment of media publishers on Google this week on the SERP’s Up SEO Podcast!  Key Segments [00:02:47] What's On This Episode of SERP's Up? [00:04:59] Focus Topic of the Week: SEO For Online Publishers [00:23:35] Focus Topic Guest: Gisele Navarro [00:30:43] The Great Beyond w/ Alli Berry [00:40:02] Snappy News [00:52:46] Follow of the Week  Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Gisele Navarro Alli Berry Louisa Frahm Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube Housefresh News: Google AI Overviews Are Here To Stay With Improvements - The Ray AIO Update Secrets from the Algorithm: Google Search’s Internal Engineering Documentation Has Leaked How SEO moves forward with the Google Content Warehouse API leak Google March 2024 Core Update Case Study: A tale of four tremors, reversals, and a great example of the counterbalancing of systems

In what ways does systematic team collaboration drive success in SEO?  Wix’s Head of SEO Communications, Crystal Carter, travels to Brighton SEO to lead a deep discussion into ‘SEO as a team’ with esteemed panelists.  What does task delegation mean to overall team evolution? Learn the processes industry leaders use to move their team along collectively and progress as a whole. In addition, understand how team collaboration has changed over time with the evolution of Google, and how you can adapt as an SEO.  Plus, hear the varying perspectives of panelists on some of the most commonly contested SEO questions.  Brighten your day and tune in to this special feature of the SERP’s Up SEO Podcast recorded live from Brighton SEO as we discover the roots of team collaboration in SEO!  Key Segments [00:02:17] What's On This Episode of SERP's Up? [00:05:25] Focus Topic Guests: Grace Frohlich, Barry Adams, Carmen Dominguez, Sukhjinder Singh [00:10:17] Focus Topic of the Week: Brighton SEO Panel - SEO as a Team  [00:47:33] Fun with People Also Ask Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Grace Frolich Barry Adams Carmen Dominguez Sukhjinder Singh Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube SEO Resource Center BrightonSEO

SEO experts Mordy Oberstein and Crystal Carter discuss the importance of a holistic approach to SEO, covering pillars like authority, content, technicals, and UX. They delve into Google's latest AI features, consumer behavior evolution, and audience engagement in content creation, emphasizing the need for strategic SEO strategies beyond tactical elements.

Optimizing for accessibility and SEO? Yes.  Wix’s Mordy Oberstein and Crystal Carter are back to discuss accessibility standards. Dive into why the standards matter for marketing and beyond and how they overlap with doing good SEO. Katherine Watier Ong, owner of WO Strategies, stops by to walk you through the integration process of proper accessibility in technical SEO.  Plus, Wix’s own Neil Osman joins to discuss the future of accessibility technology and shares plenty of strategies along the way.   Tune in as we grant you access to insights on why accessibility on your website means reliability to the user on this episode of the SERP’s Up SEO Podcast!   Key Segments [00:03:58] What's On This Episode of SERP's Up? [00:06:02] Focus Topic of the Week: Accessibility in SEO [00:22:36] Focus Topic Guest: Katherine Watier Ong [00:28:26] Across the Wixverse w/ Neil Osman [00:49:31] Snappy News [00:56:44] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Katherine Watier Ong Neil Osman Miracle Inameti-Archibong Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube WCAG Overview WO Strategies Wix Accessibility Wizard News: Google begins enforcement of site reputation abuse policy with portions of sites being delisted Google: Site Reputation Abuse Isn't About Linking Sundar Pichai, Google's CEO, Responds To Google Search Quality Issues

Will AI overtake the SERP? Find out as we explore the SEO fallout from Google I/O 2024. Google announced the official launch of SGE at its I/O 2024 event. What does this and the other Search-related announcements mean for SEO and the SERP overall?  Tune in as Wix's Crystal Carter and Mordy Oberstein share their insights on what Google I/O 2024 means for search marketers.  It's a bonus episode of the SERP's Up SEO Podcast covering all the SEO implications from Google I/O 2024!  Key Segments [00:00:51] What's On This Episode of SERP's Up? [00:02:45] Focus Topic of the Week: Google I/O 2024 Insights [00:03:10] Gemini Is Taking Over [00:08:05] Google Does Not Silo Their Tools [00:14:23] SGE Replacing Top Level Information? [00:26:56] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Barry Schwartz Garrett Sussman Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube

How can you bring your SEO performance back to life?  Wix’s Mordy Oberstein and Crystal Carter discuss ways you can reestablish your content cadence to get SEO production back on track, demonstrating why continually updating your brand with fresh content is so valuable.   Sterling Sky’s Carrie Hill joins as she dives into the intricacies behind helping clients who desperately need an SEO resurgence.  Plus, this content marketing tool will make competing against your competitors a walk in the park.   Get CPR certified this week as we break the cycle of stagnation and teach you how to revive your SEO playbook on the SERP’s Up SEO Podcast! Key Segments [00:01:23] What's On This Episode of SERP's Up? [00:02:50] Focus Topic of the Week: Resuscitating Your SEO [00:18:18 Focus Topic Guest: Carrie Hill [00:25:00] Tool Time [00:33:53] Snappy News [00:40:52] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Carrie Hill Celeste Gonzalez Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube News: 3 key observations about the Google March 2024 core update: https://searchengineland.com/google-march-2024-core-update-key-observations-440148 Google SGE AI Answers Now Cost 80% Less To Generate: https://www.seroundtable.com/google-sge-ai-answers-cost-80-less-37326.html Google Search Tests Custom Filters & Templates: https://www.seroundtable.com/google-search-custom-filters-templates-37324.html

SEO experts Mordy Oberstein and Crystal Carter discuss Google's ranking surge for forums due to indexing individual passages rather than overall pages. They delve into Reddit's influence on SERPs, strategies for navigating user-generated content, and optimizing marketing on the platform. Special guest Ross Simmonds shares insights on leveraging Reddit for marketing. The podcast also touches on Google's AI updates, the importance of diverse content sources, and staying updated on SEO news.

How has the affiliate marketing space shifted from an SEO point of view?  Wix’s Mordy Oberstein and Crystal Carter look into the future of affiliate marketing, from profitability to new obstacles ahead. SEO legend Glenn Gabe helps you understand how the SEO landscape for affiliate marketers has changed, and how affiliate marketers can adapt to the new Google UX and content quality standards. Plus, Crystal and Mordy investigate the viability of affiliate marketing as a whole as they take a trip to the great beyond.  The rulebook is evolving! Join us this week as we discover the possibilities and pitfalls of affiliate marketing in today’s SEO environment here on the SERP’s Up SEO Podcast! Key Segments [00:01:41] What's On This Episode of SERP's Up? [00:02:51] Focus Topic Guest: Glenn Gabe [00:03:10] Focus Topic of the Week: The Current State of Affiliate Marketing [00:26:01] The Great Beyond [00:36:53] Snappy News [00:43:01] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Glenn Gabe on X Glenn Gabe on LinkedIn Glenn Gabe on Mastodon Si Quan Ong Joshua Hardwick Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube Wix Studio Partners Program  G-Squared Interactive 5 ways that Google’s helpful content system could evolve Glenn Gabe: Google Reviews Update  News: Google Ends Video Carousel Structured Data Test Google Search Tests Thumbs Up/Down Buttons In Product Grid Results Google Will Fight Site Reputation Abuse Spam Both With Manual Actions & Algorithms  

When are best SEO practices not the best SEO strategy? As with everything in SEO, even following best practices all depends. Wix’s Mordy Oberstein and Crystal Carter are back to discuss the pros and cons of following the best practices of SEO. Find out when to and when not to adhere to best SEO practices as the duo explores real cases when following best SEO practices may not be ideal!  SEO Consultant, Jono Alderson, shares scenarios where you should take off your SEO hat and alter certain best practices by not necessarily ignoring them but reshaping them to differentiate yourself from competitors.  Plus, see how best practices relate to actual consumer expectations.  Practice doesn’t always make perfect on this week’s of the SERP’s Up SEO Podcast!  Key Segments [00:01:51] What's On This Episode of SERP's Up? [00:02:38] Focus Topic of the Week: Parting Ways With Best Practices  [00:19:18] Focus Topic Guest: Jono Alderson [00:28:25] Deep Thought [00:34:59] Snappy News [00:42:23] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Jono Alderson Natalie Slater Barry Schwartz Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube Jono Alderson SEO Consulting User first SEO News: Google Explains How It Processes Queries & Ranks Content Reminder: Google's Helpful Content Update Is No More - It's A Core Update