How can agencies accelerate client growth while driving greater revenue along the way?  Wix’s Mordy Oberstien and Crystal Carter are joined by the head of organic search at Connective3, Ben Barker, to discuss how to avoid getting lost in unattainable goals and focus on achieving realistic incremental growth for your clients. Understand the variety of contributors on top of traffic volume that play into an accurate forecast and how you can best break that down for your clients.  Learn how to accelerate your clients' growth just as a V8 engine does a hot rod here on episode 95 of the SERP’s Up SEO Podcast!  Key Segments [00:01:38] What's On This Episode of SERP's Up? [00:02:01] Focus Topic of the Week: SEO Agencies Driving Client Growth [00:03:58] Focus Topic Guest: Ben Barker [00:30:09] Tool Time [00:36:03] Snappy News [00:42:24] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Ben Barker Chris Long Resources: Wix SEO Learning Hub Searchlight SEO Newsletter SEO Resource Center It's New: Daily SEO News Series Connective3 Rankix Wix App News: No - Reddit Is Not Blocking Google Search Google Zero Click Study Now At 58.5% In 2024  2024 Zero-Click Search Study Google Search Console Working To Fix Search Performance Delays & Latency

What industry developments are affecting the way SEO agencies operate?  Wix’s Mordy Oberstein and Crystal Carter are joined by Founder and Managing Director of Blink SEO, Sam Wright, to investigate the difficult changes SEO’s agencies are facing and how you can provide the best value for your clients in today’s digital paradigm.  Additionally, Wincher’s Oscar Lima stops by to give his two cents on how to manage SEO in a way that will help your agency thrive despite today’s changing landscape.  Come gather webmasters and SEOs too, as today we examine the times that are a changin’ in the SEO agency world on this week's episode of the SERP’s UP SEO Podcast!   Key Segments [00:01:42] What's On This Episode of SERP's Up? [00:03:19] Focus Topic of the Week: Changes Affecting SEO Agencies [00:04:19] Focus Topic Guest: Sam Wright [00:28:00] Going, Going,... Google!  [00:38:52] Snappy News [00:42:53] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Sam Wright Oscar Lima Jaye Cowle  Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube It's New: Daily SEO News Series    Wincher Blink SEO Macaroni SEO Software News: Google June 2024 Spam Update Finished Rolling Out Google dropping continuous scroll in search results Google Tests AI Overview Link Cards At The Top

How do you successfully achieve long-term rankings?  Wix’s Mordy Oberstein and Crystal Carter are joined by RicketyRoo’s, Melissa Popp, to discuss tactics for maintaining rankings long-term on the SERP. Discover how you can overcome high variability on Google by taking a content-first approach to maintain rankings over time. We unveil the ‘Dark Knights’ of ranking in SEO this week as we crack the code to maintaining all of your hard-earned rankings this week on the SERP’s Up SEO Podcast!  Key Segments [00:01:41] What's On This Episode of SERP's Up? [00:02:31] Focus Topic of the Week: Maintaining Google Rankings [00:06:58] Focus Topic Guest: Melissa Popp  [00:40:51] Going, Going,... Search Engines! [00:47:41] Snappy News [00:55:49] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Melissa Popp Roxana Stingu Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter It's New: Daily SEO News Series   RicketyRoo SEO Agency Google’s Shifts From Authority to Content Diversity on the SERP Is Google Going After Affiliate Sites News: Google unleashes June 2024 spam update Google Search Bug: Not Indexing or Serving New Content Google AI Overviews showing less often, with less Reddit, data shows Report On If Google Showing Fewer Reddit Links In Search? SEO Visibility Shifts from Review Sites to eCommmerce & User-Generated Content Sites in 2024

Why is it so easy to get helpful content so wrong?  Wix’s Mordy Oberstein and Crystal Carter are joined by Search Engine Journal’s Managing Editor, Ben Steele, to analyze content-focused SEO and how you can write great content that actually has meaning.  Plus, we go straight to the source to see what Google’s People Also Ask tells us about how Google sees ‘good content’. We put the helpful into content this week as we teach you how to create content that your audience will crave on this episode of the SERP’s Up SEO Podcast! Key Segments [00:02:09] What's On This Episode of SERP's Up? [00:04:03] Focus Topic of the Week: Creating Good Content [00:05:05] Focus Topic Guest: Ben Steele [00:31:42] Fun with People Also Ask  [00:39:16] Snappy News [00:48:05] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter  Ben Steele Angie Nikoleychuk Heather Campbell Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube Google Ranking Systems & Signals 2024 The Rise of Situational Content News: Google: Sometimes Search Experiments Conflict Causing Issues 13 SEO takeaways from Google’s Elizabeth Tucker at SMX Advanced Head of Google Search: AI mistakes won’t prevent progress

Where does brand authority play into search visibility? How do you measure brand on the SERP?  Wix’s Mordy Oberstein and Crystal Carter are back for more as they discuss the power of branded search and why it matters way more than you think.  SEO and Brand Marketing specialist Ronell Smith joins to share aspects of brand visibility he’s seen most commonly overlooked in his 15+ years of experience.  Learn how to articulate your brand in a concise manner on your website as we discover the power of associations from brand to consumer this week on the SERP’s Up SEO Podcast!  Key Segments [00:01:34] What's On This Episode of SERP's Up? [00:04:10] Focus Topic of the Week: Branded Search [00:23:53] Focus Topic Guest: Ronell Smith [00:33:45] Deep Thoughts by Crystal and Mordy [00:47:26] Snappy News [00:55:07] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Ronell Smith John Vagueiro Erika Varangouli Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter It's New: Daily SEO News Series Ronell Smith Consultancy Erika Varangouli News: Google AI Overviews Shows For Only 15% Queries, Down From 84% Google Search Shopping Filter Top Bar Perplexity Pages showing in Google AI Overviews, featured snippets Study: 96% of sites in Google’s top 10 positions have 1,000+ links from unique domains

Can publishers thrive on the web? How can publishers optimize their content for SEO?   Wix’s Mordy Oberstein and Crystal Carter are back to discuss digital strategies media publishers use to grow organic traffic across the web. Learn ‘rigging’ tactics publishers should avoid and why they will only hurt your brand.  Giselle Navarro of HouseFresh joins to weigh in on the SERP landscape for small to mid-sized publishers.  Content marketing consultant, Alli Berry, also stops by to give further insight into the overall web health of the publishing community. Learn why publishers are turning the page to digital as we evaluate the environment of media publishers on Google this week on the SERP’s Up SEO Podcast!  Key Segments [00:02:47] What's On This Episode of SERP's Up? [00:04:59] Focus Topic of the Week: SEO For Online Publishers [00:23:35] Focus Topic Guest: Gisele Navarro [00:30:43] The Great Beyond w/ Alli Berry [00:40:02] Snappy News [00:52:46] Follow of the Week  Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Gisele Navarro Alli Berry Louisa Frahm Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube Housefresh News: Google AI Overviews Are Here To Stay With Improvements - The Ray AIO Update Secrets from the Algorithm: Google Search’s Internal Engineering Documentation Has Leaked How SEO moves forward with the Google Content Warehouse API leak Google March 2024 Core Update Case Study: A tale of four tremors, reversals, and a great example of the counterbalancing of systems

In what ways does systematic team collaboration drive success in SEO?  Wix’s Head of SEO Communications, Crystal Carter, travels to Brighton SEO to lead a deep discussion into ‘SEO as a team’ with esteemed panelists.  What does task delegation mean to overall team evolution? Learn the processes industry leaders use to move their team along collectively and progress as a whole. In addition, understand how team collaboration has changed over time with the evolution of Google, and how you can adapt as an SEO.  Plus, hear the varying perspectives of panelists on some of the most commonly contested SEO questions.  Brighten your day and tune in to this special feature of the SERP’s Up SEO Podcast recorded live from Brighton SEO as we discover the roots of team collaboration in SEO!  Key Segments [00:02:17] What's On This Episode of SERP's Up? [00:05:25] Focus Topic Guests: Grace Frohlich, Barry Adams, Carmen Dominguez, Sukhjinder Singh [00:10:17] Focus Topic of the Week: Brighton SEO Panel - SEO as a Team  [00:47:33] Fun with People Also Ask Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Grace Frolich Barry Adams Carmen Dominguez Sukhjinder Singh Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube SEO Resource Center BrightonSEO

SEO experts Mordy Oberstein and Crystal Carter discuss the importance of a holistic approach to SEO, covering pillars like authority, content, technicals, and UX. They delve into Google's latest AI features, consumer behavior evolution, and audience engagement in content creation, emphasizing the need for strategic SEO strategies beyond tactical elements.

Optimizing for accessibility and SEO? Yes.  Wix’s Mordy Oberstein and Crystal Carter are back to discuss accessibility standards. Dive into why the standards matter for marketing and beyond and how they overlap with doing good SEO. Katherine Watier Ong, owner of WO Strategies, stops by to walk you through the integration process of proper accessibility in technical SEO.  Plus, Wix’s own Neil Osman joins to discuss the future of accessibility technology and shares plenty of strategies along the way.   Tune in as we grant you access to insights on why accessibility on your website means reliability to the user on this episode of the SERP’s Up SEO Podcast!   Key Segments [00:03:58] What's On This Episode of SERP's Up? [00:06:02] Focus Topic of the Week: Accessibility in SEO [00:22:36] Focus Topic Guest: Katherine Watier Ong [00:28:26] Across the Wixverse w/ Neil Osman [00:49:31] Snappy News [00:56:44] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Katherine Watier Ong Neil Osman Miracle Inameti-Archibong Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube WCAG Overview WO Strategies Wix Accessibility Wizard News: Google begins enforcement of site reputation abuse policy with portions of sites being delisted Google: Site Reputation Abuse Isn't About Linking Sundar Pichai, Google's CEO, Responds To Google Search Quality Issues

Will AI overtake the SERP? Find out as we explore the SEO fallout from Google I/O 2024. Google announced the official launch of SGE at its I/O 2024 event. What does this and the other Search-related announcements mean for SEO and the SERP overall?  Tune in as Wix's Crystal Carter and Mordy Oberstein share their insights on what Google I/O 2024 means for search marketers.  It's a bonus episode of the SERP's Up SEO Podcast covering all the SEO implications from Google I/O 2024!  Key Segments [00:00:51] What's On This Episode of SERP's Up? [00:02:45] Focus Topic of the Week: Google I/O 2024 Insights [00:03:10] Gemini Is Taking Over [00:08:05] Google Does Not Silo Their Tools [00:14:23] SGE Replacing Top Level Information? [00:26:56] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Barry Schwartz Garrett Sussman Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube