Consulting Mastery

The hosts take a critical look at the strategy of underpromising and overdelivering, highlighting its potential downsides. They advocate for clear communication and setting realistic expectations to build stronger client relationships. The discussion emphasizes the distinction between processes and tangible results, urging consultants to prioritize delivery of outcomes. They also stress the importance of collaboration, suggesting that successful consulting hinges on joint ownership and shared responsibilities between consultants and clients.

Discover the secrets behind smooth sales conversations and how understanding lead types can transform client interactions. Learn why focusing on educated leads is essential for effective enrollment. The discussion highlights the importance of building deeper relationships, moving beyond mere connections. Strategies for overcoming client hesitance and the role of engaging workshops in enhancing client confidence are also explored, offering insights into nurturing prospects effectively.

Brent Bouldin, a founder at New Media Advisors, specializes in SEO and digital strategy for financial services, bringing his extensive banking experience to the table. He discusses the challenges of launching a consulting firm during the pandemic and the importance of specialization. Brent shares insights on client acquisition strategies and highlights the role of LinkedIn in building connections. He also addresses the complexities of forming partnerships, talent acquisition hurdles, and the value of thought leadership in recruitment, emphasizing the power of effective communication.

Discover what truly holds businesses back, focusing on internal skill deficits rather than external challenges. Learn how embracing a CrossFit mentality can foster accountability and resilience in new consultants. Delve into the importance of mindset for growth, seeing obstacles as opportunities for learning. Navigate change by reframing failure and adopting a humble approach to acquiring new skills. This fresh perspective empowers entrepreneurs to take control of their journey toward success.

The discussion centers around the intriguing 'Snowflake Syndrome,' where even successful individuals believe their unique situations prevent them from seeking help. The hosts highlight the need to balance business uniqueness with openness to external support. Common misconceptions about the uniqueness of business challenges are explored, emphasizing that shared issues exist. Embracing collaborative solutions is encouraged, as new perspectives can lead to overcoming obstacles, while adaptability in problem-solving is vital for growth.

Ahmad interviews Ben Levy, owner of Sell It Great consultancy. They discuss Ben's journey from struggling presenter to sought-after expert, along with the decision to move from employee to consultant, and all the valuable lessons that come with building a thriving consulting business.

Many B2B consultants struggle with the ups and downs of income, likened to a revenue roller coaster. The discussion highlights how balancing traditional jobs with consulting can enhance skills while providing stability. It emphasizes the importance of personal agency in navigating an unstable employment landscape, encouraging consultants to take control of their career paths. Listeners are given a two-step plan to manage income volatility, focusing on the need for continuous education and mentorship to bridge skills gaps in demand creation.