Consulting Mastery

There’s a front door and a side door. Right now, you’re banging on the front door while the side door is wide open. Want more clients? Visit: http://90daypipeline.com/

Discover how to effectively package consulting services to better meet client needs and boost income. Learn about the importance of aligning offerings with customer perspectives for market-ready solutions. Gain insights on the value of 'customer listening' through interviews to uncover real market demands and tailor your services accordingly. This approach not only improves service relevance but also enhances client satisfaction.

Transitioning from solo consulting to a team-based model can be tricky. Key insights include the timing of your first hires and strategies for maintaining quality as you grow. The importance of self-awareness and overcoming ego is emphasized, as fears of losing control often hinder collaboration. Listeners learn to balance immediate revenue needs with the long-term benefits of building a team. Specialization is highlighted as a crucial factor for sustainable growth, helping consultants focus on their strengths while navigating the complexities of the business.

What is it that clients are actually buying?

Case studies can be a key to success but are often losing their uniqueness in the crowded B2B consulting arena. Listeners are urged to innovate their value propositions to stand out. The discussion highlights essential elements of effective case studies, emphasizing the importance of detailing client challenges, actions taken, and achieved results. Creating compelling narratives that resonate emotionally with prospects is crucial, enabling them to visualize their own success through relatable success stories.

Ahmad interviews Kristen Mashburn who built a thriving and sustainable consultancy in Company Culture.

If you're not doing this right, your marketing will fail.

What if you gave your clients a report card?

How do you multiply your revenue within the time you are willing to invest?