AI Snips
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Transcript
Episode notes
Kristen's Career Transition Story
- Kristen started her company culture consultancy after a decade in a credit union where she focused on empowering people rather than financial tasks.
- Health concerns triggered her decision to leave and pursue impactful culture work full-time.
Leverage LinkedIn for Growth
- Use LinkedIn proactively to expand beyond your immediate network and find clients whose timing aligns with your services.
- Create a consistent system for outreach to convert cold prospects into clients over time.
Nail Your Ideal Client
- Hone in on your ideal client by deeply understanding who benefits most from your services.
- Avoid broad marketing; focus only on those clients ready and willing to engage fully with your process.