Consulting Mastery

Consultant's journey with Kristen Mashburn

10 snips
Jun 24, 2024
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ANECDOTE

Kristen's Career Transition Story

  • Kristen started her company culture consultancy after a decade in a credit union where she focused on empowering people rather than financial tasks.
  • Health concerns triggered her decision to leave and pursue impactful culture work full-time.
ADVICE

Leverage LinkedIn for Growth

  • Use LinkedIn proactively to expand beyond your immediate network and find clients whose timing aligns with your services.
  • Create a consistent system for outreach to convert cold prospects into clients over time.
ADVICE

Nail Your Ideal Client

  • Hone in on your ideal client by deeply understanding who benefits most from your services.
  • Avoid broad marketing; focus only on those clients ready and willing to engage fully with your process.
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