From Employee to Entrepreneur: Navigating the Consulting Landscape

This chapter recounts the journey of transitioning from a secure job in finance to launching a consulting business without initial clients. It emphasizes the importance of leveraging personal networks and utilizing LinkedIn to attract clients, while refining the understanding of ideal market demographics. The speakers reflect on their evolving client relationship strategies, underscoring the significance of effective messaging and the emotional journey of both clients and consultants in the transformation process.