AI Snips
Chapters
Transcript
Origin Story of Michigan Software Labs
- Mark Johnson started Michigan Software Labs by building an iPhone app for his wife in 2008-2009.
- A donated radio station app unexpectedly gained 100,000 listeners and launched client requests, initiating the business.
Focus Shift to Enterprise Clients
- Michigan Software Labs found greater stability and scalability by focusing on enterprise clients.
- Lessons learned in one industry were leveraged across sectors, unlike the more chaotic startup and nonprofit markets.
Leverage LinkedIn for Marketing
- Use LinkedIn strategically to engage potential clients through commenting, brand pages, and consistent content.
- Create short, valuable videos addressing executive challenges to build recognition and invite direct conversations.