Consulting Mastery How to package your services? (Replay)
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Jul 30, 2024 Discover how to effectively package consulting services to better meet client needs and boost income. Learn about the importance of aligning offerings with customer perspectives for market-ready solutions. Gain insights on the value of 'customer listening' through interviews to uncover real market demands and tailor your services accordingly. This approach not only improves service relevance but also enhances client satisfaction.
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Packaging Needs Clear Communication
- Consultants often seek to package services to create clearer, streamlined offerings with less variability.
- The real challenge is not packaging but effectively communicating the package to clients.
Package In Live Deal Environment
- Packaging services is most effective when done in a live deal-making environment with real customers.
- Building packages without actual customer input risks creating offerings that clients do not want.
Package From Client Perspective
- Approach packaging from the client's perspective and market needs, not from internal delivery assumptions.
- Avoid creating offers based solely on what seems logical to you without validating with prospects.