Consulting Mastery How to get in the side door of your client’s organization (Replay)
8 snips
Aug 6, 2024 AI Snips
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Episode notes
Side Door vs Front Door Approach
- Consultants often try to access clients through the front door, directly targeting buyers.
- A more efficient approach is the "side door," using existing internal partners to get direct access to decision makers.
Build Mutual Trust Partnerships
- Build strategic partnerships that benefit both parties, not just you.
- Trust is crucial; introductions require endorsement, so nurture genuine, reciprocal relationships.
M&A Culture Consultant Example
- An M&A firm managing acquisitions needed help with cultural integration.
- Partnering with a culture consultant enhanced the client outcomes significantly.