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Ben's Presenter Struggles
- Ben Levy struggled as a presenter early in his career and had to learn by observation and practice for five years.
- He documented his learnings into a syllabus, which led to external coaching requests and consulting opportunities.
Niche Opportunity in Advertising
- Ben identified a shallow niche with almost no competition for presentation training in advertising.
- This gap exists because typically bosses provide this coaching, but few do, making it a rare offering.
COVID Delays Early Business Growth
- Ben had multiple promising contracts lined up in the early pandemic but hesitated to send them out due to uncertainty.
- COVID's impact delayed income and forced him to reconsider timing for business growth.