Consulting Mastery What is Marketing?
9 snips
Aug 12, 2024 Dive into the world of marketing's true purpose and its vital role in business. Discover how aligning client expectations with service delivery can enhance engagement. Uncover a unique framework that connects client beliefs to marketing strategies, boosting satisfaction and sales. Explore the relationship between impactful knowledge dissemination and financial growth in consulting. Learn to shift perceptions in the consulting industry while emphasizing innovation as key to customer retention.
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Business Driven by Marketing & Innovation
- The core purpose of a business is to create and keep customers, driven by marketing and innovation.
- All other functions are costs or details surrounding this core aim.
Marketing Shapes Customer Beliefs
- Marketing shifts customer beliefs about problems and solutions to enable sales.
- Marketing is integral to the business and shapes service delivery, not just a side task.
Prioritize Marketing with Leadership Focus
- Focus on marketing as a central leadership function alongside innovation for business success.
- Outsourcing marketing without focus from leadership rarely succeeds.