Consulting Mastery

Jim Taylor, a restaurant industry consultant and founder of Benchmark 60, shares his incredible journey from one accidental client during the pandemic to building a thriving consultancy. He reveals how a devastating revenue drop inspired him to reinvent his business model. Jim talks about the unexpected success of his content strategy, which attracted clients despite minimal engagement on social media. He also discusses the unique reasons for opening his own restaurant and debunks myths about restaurant professionals being absent from LinkedIn.

Ever wondered why a packed restaurant is more appealing than an empty one? Learn how consultants can harness this psychology to attract premium clients. Discover the benefits of building a waitlist and how it transforms client perception, making you the in-demand expert. Understand the importance of maintaining a proactive pipeline, even during peak times, to escape the feast-or-famine cycle. Clients who wait for your services often experience better results, confirming that scarcity can boost your rates and client satisfaction.

Ambitious consultants often rush into marketing tactics, leading to wasted time and money. Discover why your instincts to act fast may be sabotaging your success. Learn about the expensive mistake of building websites too soon and the importance of timing and messaging. Real stories reveal the hidden reasons why your marketing messages miss the mark and why constantly changing your LinkedIn profile signals deeper issues. Understand your audience better with insights that will enable effective marketing strategies.

Explore why smart consultants often miss their targets despite hard work. Discover how principles from manufacturing can reveal the mistake of solving the wrong problems. Learn the hidden costs of being a technical expert and why agencies might complicate your growth. The discussion challenges your thinking about business bottlenecks and offers a practical exercise to uncover what's truly holding you back. This insightful journey encourages reevaluating your focus for breakthrough success.

The hosts dive into the vital role of clear goal setting as the year wraps up, highlighting how a solid plan can fuel success. They stress the importance of reflecting on the purpose behind goals to ensure they drive personal and professional growth. The conversation shifts to the need for flexibility in approaching 2025, advocating for a balance between ambitious goals and realistic planning. Finally, they discuss breaking annual goals into manageable quarterly targets, emphasizing how seasonal insights can enhance strategic planning.

If you're not doing this right, your marketing will fail.

Explore the compelling relationship between passion and success in consulting. Discover how listening to clients fosters meaningful connections and enhances outcomes. Learn the importance of selecting a market aligned with personal values, rather than solely chasing profits. Reflect on the evolution of passion in entrepreneurship and its role in driving motivation through challenges. This insightful discussion encourages finding fulfillment and impact by aligning work with genuine interests.

You already have strong opinions. They come out in client meetings. They show up in your best work. It's time to stop hiding them.