Consulting Mastery Consultant's journey with Brent Bouldin
11 snips
Oct 28, 2024 Brent Bouldin, a founder at New Media Advisors, specializes in SEO and digital strategy for financial services, bringing his extensive banking experience to the table. He discusses the challenges of launching a consulting firm during the pandemic and the importance of specialization. Brent shares insights on client acquisition strategies and highlights the role of LinkedIn in building connections. He also addresses the complexities of forming partnerships, talent acquisition hurdles, and the value of thought leadership in recruitment, emphasizing the power of effective communication.
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Transcript
New Firm Born from Agency Frustrations
- Brent and Scott started New Media Advisors during COVID after frustrations with agencies' inconsistent personnel.
- They aimed to offer clients continuous expertise by senior professionals like themselves.
Winning Initial Clients Through Relationships
- Brent and Scott's first client came from a former colleague, while the second and third came through LinkedIn relationship building.
- They used thought leadership, not aggressive pitching, to initiate valuable conversations.
Power of Niching Down
- Niche down to be recognized as an expert; broader targeting dilutes clarity of your offering.
- Focus on industries where you have deep expertise to open doors more effectively.