AI Snips
Chapters
Transcript
Focusing on One Client Need
- RP assumed clients wanted help in nine areas but found most only wanted help with new product development.
- He pivoted to focus on that specific client demand instead of his broader service suite.
Research To Find Market Need
- Avoid guessing your market needs by offering broad, unfocused services.
- Conduct customer research to discover the specific pain points clients truly want to solve.
Clients Seek Immediate Relevance
- Clients won’t decode a long list of services to find what suits them.
- Without clear relevance, your offering becomes invisible to potential buyers.