The Edward Show

E363: The rumors of LinkedIn prioritizing video seem to be true. In the last two days I’ve experienced more traction with my videos than any day before in the last 610 consecutive days of posting. Here’s how I’m doing it. + Confirmation that the TikTok algorithm restricts performance if you delete videos rather than archive them. + How Avni Barman grew her Instagram followers in the last 24 hours from 60,000 followers yesterday to 80,000 today. 00:00 Episode Overview 00:10 LinkedIn's New Video Prioritization 04:37 TikTok Video Deletion Impact 06:19 Crazy Instagram Growth 08:49 Recap and Conclusion #digitalmarketing #socialmediamarketing #linkedintips #contentmarketing The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E362: Chrome Extensions for sourcing content, for doing SEO, for getting the contacts of people, for seeing when and where people open emails, for productivity, for writing, and for looking at sentiment analysis. The Chrome Extensions ↓ Return YouTube Dislike: https://chromewebstore.google.com/detail/return-youtube-dislike/gebbhagfogifgggkldgodflihgfeippi?hl=en MozBar: https://chromewebstore.google.com/detail/mozbar/eakacpaijcpapndcfffdgphdiccmpknp?hl=en Grammarly: https://chromewebstore.google.com/detail/grammarly-ai-writing-and/kbfnbcaeplbcioakkpcpgfkobkghlhen?hl=en News Feed Eradicator: https://chromewebstore.google.com/detail/news-feed-eradicator/fjcldmjmjhkklehbacihaiopjklihlgg?hl=en Tweet Hunter X: https://chromewebstore.google.com/detail/tweet-hunter-x-sidebar-fo/amoldiondpmjdnllknhklocndiibkcoe?hl=en Yesware: https://chromewebstore.google.com/detail/yesware-sales-engagement/gkjnkapjmjfpipfcccnjbjcbgdnahpjp?hl=en Lusha: https://chromewebstore.google.com/detail/lusha-easily-find-b2b-con/mcebeofpilippmndlpcghpmghcljajna?hl=en 00:00 Introduction: Must-Have Chrome Extensions for Marketers 00:26 Extension #1: Return YouTube Dislike 01:52 Extension #2: MozBar 04:15 Extension #3: Grammarly 04:55 Extension #4: News Feed Eradicator 05:20 Extension #5: Tweet Hunter 06:12 Extension #6: Yesware 06:47 Extension #7: Lusha 08:17 Conclusion: Recap and Final Thoughts #digitalmarketing #productivity #marketing #buildinpublic The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E361: People are gaming local SEO with this Google Business Profile hack. BUT… it’s super dangerous. While it can get big results for a services-based business, it can also get an account banned. AND… it can even be used to mess with competitors. I’m not advocating this, but this is what’s trending in the world of SEO. So it’s important to know about. As mentioned in the episode, here’s Darren Shaw’s post sharing this: https://x.com/DarrenShaw_/status/1806342610514264333 00:00 Episode Context 00:36 The Controversial Google Maps Hack 00:53 Step-by-Step Guide to the Hack 02:03 Risks and Community Reactions 04:24 The Reality of This Hack Against Opponents 05:58 Conclusion and Sign-Off #localseo #blackhat #seo #digitalmarketing The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E360: Keyframes from Luma AI Dream Machine just rolled out. This allows people to transform images into one another. What are people using this for right now? Memes, of course. People are using this new technology to transform popular memes. Meme A goes in and transforms into Meme B. Here’s where the marketing opportunity lies. Use these in your product videos, your socials, and anywhere you want to get extra retention. Transform memes into images of your brand. Or transform memes into symbolic images to make a point. These videos are not yet played out, so now’s the best time to use this. Now is when you will get extra retention and engagement. Keyframes from Luma AI: https://www.luma-ai.com/luma-keyframes/ 00:00 A Unique Social Media Opportunity 00:29 Moving Memes 01:19 Dream Machine for Marketing 04:09 SEO Strategies with Moving Memes 07:08 Conclusion and Final Thoughts #contentmarketing #socialmediamarketing #marketingstrategy #digitalmarketing The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E359: These two #buildinpublic post types always get engagement on TwitterX. If you want to do the Build in Public movement on TwitterX, this episode will save you time. If you're launching a mobile app, this episode will also save you time. In addition to Build in Public TwitterX post types that get engagement, there are insights about running Meta and TikTok ads to mobile apps. I also share Ryan Reynolds' storytelling-centric marketing strategy and ideas on how to use that in your own marketing. Alain's TwitterX: https://x.com/alainhere My TwitterX: https://x.com/showprogress Alain's app: https://lunelearning.com/ Ryan Reynolds' Storytelling Marketing Strategy: https://www.instagram.com/reel/C8dcmUSNnGV/ My YouTube about launching a huge brand with storytelling: https://youtu.be/J8BOzpSHL8Y 00:00 Introduction to Alain Goldman and Lune Learning 00:13 Building in Public 01:11 Alain's TwitterX Success and Strategies 01:55 Engagement Tactics and Community Building 04:33 Challenges and Insights in Build in Public 17:33 Storytelling in Marketing 24:07 Conclusion and Final Thoughts #startups #digitalmarketing #mobilemarketing The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

Experienced LinkedIn growth expert Matt Barker shares his journey from 4,000 to 143,000 followers. Topics include best LinkedIn practices, earning the 'LinkedIn Top Voice Badge' in 5 days, and key strategies for growing followers on LinkedIn through engaging posts and networking.

Learn how to conquer writer's block and enhance content creation with tactics shared in this podcast. From drawing inspiration from everyday sources to uncovering viral tweet ideas, this episode offers valuable insights for digital marketers and content creators.

E356: A summary of how Avni Barman got her 70,000 newsletter subscribers in 8 months, how she grew her LinkedIn followers to 25,000, differences between LinkedIn and TwitterX, and best practices for posting to LinkedIn, X, Instagram Reels, and TikTok. Tons of insights in this one. Avni's socials: https://www.instagram.com/avnibarman_/ https://x.com/avnibarman_ https://www.linkedin.com/in/avnibarman/ Avni's newsletter: https://www.generationshe.co/ 00:00 Avni Barman 01:05 LinkedIn Top Voice and Content Strategy 02:23 Insights on Growth 03:42 LinkedIn vs. Instagram: Content Strategies 05:55 Rating Audience Value: Instagram, Email, TikTok, X, and LinkedIn 07:47 The Reply Guy Strategy on X 09:53 Mastering Instagram Growth 11:52 Conclusion and Final Thoughts #newslettermarketing #digitalmarketing #socialmediamarketing #linkedinmarketing The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E355: How Avni Barman started a newsletter and got 70,000 subscribers in 8 months. Her fanbase is so loyal they come to her events and she gets huge partnerships with some of the biggest tech companies. She's also grown her LinkedIn to 25,000 followers. Avni's socials: https://www.instagram.com/avnibarman_/ https://x.com/avnibarman_ https://www.linkedin.com/in/avnibarman/ Avni's newsletter: https://www.generationshe.co/ 00:00 Introduction to Avni Barman 00:24 Avni's Marketing Success and Loyal Followers 01:22 Consistency in Newsletters 03:24 Growing a Newsletter: Strategies and Challenges 05:15 Social Media for Newsletter Growth 09:08 LinkedIn Strategies 13:13 Abundance Mindset 18:03 Conclusion and Final Thoughts #newslettermarketing #digitalmarketing #socialmediamarketing #linkedinmarketing The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E354: Video 1 got under 15,000 views. I changed the intro and the music and then it got nearly 4,000,000 views. Anything can be made interesting with the right framing. My exact social media posting strategy: https://edwardsturm.com/articles/social-media-posting-strategy/ Framing – This Slight Shift Got 14,615% More Views. Read it: https://edwardsturm.com/articles/framing-slight-shift-got-146-time-more-views/ 00:00 Introduction to Social Media Posting Strategy 01:33 Introduction to Framing Content 02:50 Case Study: The Flaming Hot Cheeto Lie 05:57 Comparing the Two Videos 08:19 The Power of Framing in Marketing 09:19 SEO and Framing 10:14 Conclusion and Final Thoughts #digitalmarketing #socialmediamarketing #contentmarketing #marketing The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/