The Edward Show

E353: Organic marketing, the most efficeint, highest converting form of marketing there is, is just a top-of-mind awareness game. The brands that have the most top-of-mind awareness for their niche are the brands that get the most opportunities and make the most money. Here's how a noobie in any niche can get more top-of-mind awareness than a seasoned professional who already has word of mouth. Once you've listened, here's my exact social media posting strategy: https://edwardsturm.com/articles/social-media-posting-strategy/ 00:00 My Love for Content Marketing 00:55 Daily Content Creation 02:31 Thought Experiment: The Rise of Guppy 07:18 Practical Directions to Start 10:58 Inspiring You to Create Content #contentmarketing #digitalmarketing #socialmediamarketing #entrepreneurship The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E352: I ranked #1 on Google within 24 hours of publishing my SEO content - twice within the last week. This is the greatest thing I have discovered in my SEO career. Put your keyword at the beginning of your video description on TikTok, Instagram Reels, and YouTube Shorts. If the video gets over 5,000 views, it will likely rank 1-5 the next day. Make sure to check Google with mobile before checking with desktop. The best part, this is entirely white hat. Guilt-free dessert. Listen to the episode for more. I'll also be giving a deep breakdown on my digital marketing newsletter, this Sunday. Get it here: https://edwardsturm.com/newsletter/ 00:00 Introduction: Ranking #1 on Google 00:28 Previous Discoveries: TwitterX and Instagram Glitches 02:32 The Best Opportunity: User-Generated Content 04:39 Testing the Theory: Link Echoes and Ryan Reynolds 08:07 Why This Strategy Works 12:26 Conclusion: The Future of SEO and Video Content #seo #searchengineoptimization #digitalmarketing #socialmediamarketing The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E351: Ryan Reynolds shared his marketing strategy today during the 2024 Forbes Iconoclast Summit. Here are some of the profound things he said. First though - the very positive results I got from a short form vertical video SEO test. I used short form vertical video to rank 1 for a keyword on Google within 24 hours of publishing the video (which I made in an hour). 00:00 Introduction and SEO Experiment Results 00:14 Insights from the Forbes Iconoclast Summit 00:59 Using Video to Rank 1 on Google Within 24 Hours of Publishing 04:10 Ryan Reynolds' Marketing Strategies 08:31 Conclusion and Final Thoughts #digitalmarketing #seo #searchengineoptimization #marketing The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/  

E350: Backlink experiments that go against what most SEOs will tell you. The first experiment is white hat. The second experiment is on the darker shade. If you're into SEO and link building, this episode will show you how Google really works. Not what people say should happen. But what actually gets results. From https://seosherpa.com/seo-experiments/ - #9 and #8. 00:00 Introduction and Overview 01:11 White Hat SEO Experiment: Linking to Other Websites 05:04 Black Hat SEO Experiment: Exact Match Anchor Text 10:21 Conclusion and Final Thoughts The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E349: One of my smartest friends, super successful, can't bring himself to make videos... Even though he wants to start a personal brand. The reality is Short Form Mobile Video is wide open. The smartest people in the world are watching, but they're also too hestitant to record themselves. Now is a better time than ever to start. The how to grow on TwitterX guide mentioned in the episode: https://x.com/natiakourdadze/status/1794777652257075307 00:00 Manhattan Rooftop Setup 00:32 Conversation with a Co-Founder 01:28 Personal Branding 02:40 Facing Negativity and Criticism 05:33 Strategies for Growing on TwitterX 11:10 Reflections and Podcast Journey 12:30 Conclusion and Gratitude #contentmarketing #personalbrand #digitalmarketing #thoughtleadership The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E348: TikTok, IG Reels, and YouTube Shorts are even bigger opportunities than people realize. Organic Google Search is prioritizing content on the platforms, and SEOs are literally afraid to exploit this because they are afraid to get on camera. The opportunity is wide open here. 00:00 Introduction: The Evolution of TikTok and Instagram Reels 00:13 The Rise of User-Generated Content in Search Engines 01:33 The Impact of AI-Generated Content on SEO 03:56 Optimizing TikTok and YouTube Shorts for SEO 07:13 Personal Experiences 09:17 Conclusion and Final Thoughts #seo #searchengineoptimization #digitalmarketing #contentmarketing The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E347: "Something insane is about to happen on LinkedIn. They just dropped a video tab with infinite For You Page content. A friend just got 400,000 views in 7 days. He had only 2,700 followers on LinkedIn (but is Instagram/TikTok YouTube Shorts famous). It's a blue ocean." - From Cody Schneider 00:00 LinkedIn's New Video Feature: A Game Changer 00:37 Testing the New LinkedIn Video Feature 01:25 Consistent Mobile Video Creation 03:41 My Mobile Video Creation Process 05:23 Right Time, Right Place 07:06 Future Plans #linkedinmarketing #socialmediamarketing #digitalmarketing #contentmarketing The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E346: SEOs are using Perplexity AI's new Pages feature to do Parasite SEO and game Google. They're using Perplexity's high domain authority and sometimes link building to get their AI-generated pages discussing their brand to rank high and fast. Some SEOs have reported getting hundreds of thousands of visitors in the short amount of time (weeks) this feature has been out. I share how this is being done and answer everybody's top question: will this last? 00:00 Introduction 00:17 Perplexity's New Feature 02:07 SEO Tactics and Historical Examples 03:29 Perplexity Pages and Google's Response 05:54 Technical Insights and User Experiences 08:12 Long-Term Content Strategies 11:06 Conclusion and Final Thoughts #seo #searchengineoptimization #blackhat #digitalmarketing

E345: How generative AI is going to change local search engine optimization. Exactly: How I expect the search experience in the next 5 years to change for people looking for local services. From a marketing strategy perspective, how prominent I expect SEO as we know it to be for local companies. My thoughts on Google as the leading search engine moving into the future. 00:00 Questions Overview 00:40 The Future of Local SEO: AI and Images 01:49 User Behavior and Chatbots in Local SEO 03:11 Importance of Data, Reviews, and Backlinks 06:19 SEO Strategies and User-Generated Content 08:43 Google's Future and SEO 10:50 Conclusion and Final Thoughts #localseo #seo #searchengineoptimization #digitalmarketing The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/  

E344: Dan Petrovic from Dejan SEO shares how he was one of the first, if not the first, to get his hands on what would eventually become Google’s biggest leak of all time. He shares how he warned Google in advance about it. And how his support ticket was closed in response. The story goes even deeper. And eventually resulted in the May 2024 Google Algorithm Leak. 00:00 Introduction to the Google Algorithm Leak 00:39 Dan Petrovic's SEO Experiment 02:18 The Juicy Details of the Google Leak 04:10 Response to the Google Leak 06:03 Dan Petrovic's Actions 08:21 Rand Fishkin's Role 09:03 Google's Reaction and Security Measures 16:23 The Future of SEO and Search 21:14 Compact Keywords 25:06 Final Thoughts Sources shared in this podcast. Dan’s article: https://dejanmarketing.com/i-have-one-thing-to-say/ Rand’s article: https://sparktoro.com/blog/an-anonymous-source-shared-thousands-of-leaked-google-search-api-documents-with-me-everyone-in-seo-should-see-them/ My article about bottom-of-funnel SEO: https://edwardsturm.com/articles/seo-down-the-funnel/ #seo #searchengineoptimization #digitalmarketing