The Edward Show

Press Release SEO Still Works

4 snips
Sep 15, 2024
Exploring a decade-old press release SEO experiment, the hosts reveal how it challenges mainstream SEO beliefs and share positive personal experiences. They discuss innovative strategies for crafting engaging narratives that can draw media attention and provide a fascinating glimpse into the transformative role of AI in developing micro SaaS tools. Tips for boosting visibility and effective backlink strategies are highlighted, making it a must-listen for anyone interested in modern SEO tactics.
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ANECDOTE

Press Release SEO Experiment Story

  • An SEO consultant disproved Google's Matt Cutts by ranking a site for a made-up word using press release links.
  • Despite Cutts' claim that press release links hold no SEO value, the experiment showed otherwise.
ANECDOTE

Using Press Releases for SEO Boost

  • Edward Sturm uses prlog.org for press releases, spending $615 each time.
  • He consistently notices a boost in search rankings following his press releases.
INSIGHT

Value of No Follow & Repetition

  • No follow links from press releases still influence SEO rankings despite not passing direct link juice.
  • Repetition of language about a company across many top websites enhances site relevance and ranking.
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