The Edward Show Stopped Using Link Inserts, Rankings Increased
Feb 11, 2025
Link insertions might seem effective, but many aren't worth the effort. Discover how one SEO stopped using them and saw a boost in client rankings. The discussion delves into the tiers of link inserts and highlights superior alternatives. You'll learn about the true value of backlinks and get insights from a compelling case study. Tune in for best practices and get ready to rethink your link-building strategies!
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Backlink Strategy
- Backlinks are crucial when targeting highly competitive keywords, increasing domain authority, or boosting overall site ranking.
- Focus on high-purchase-intent, low-volume keywords for new sites requiring fewer backlinks.
Link Insertion Effectiveness
- Link insertions, a link-building technique, involve placing backlinks within relevant content on other websites.
- However, many agencies use low-value link insertions on unindexed pages, yielding minimal results.
Client Case Study: Ineffective Link Insertions
- A B2B machinery client experienced inconsistent results with link insertions, with small bumps followed by retractions.
- Weak link insertions failed to improve rankings for competitive keywords in the financial sector.