The Edward Show
Stopped Using Link Inserts, Rankings Increased
Feb 11, 2025
Link insertions might seem effective, but many aren't worth the effort. Discover how one SEO stopped using them and saw a boost in client rankings. The discussion delves into the tiers of link inserts and highlights superior alternatives. You'll learn about the true value of backlinks and get insights from a compelling case study. Tune in for best practices and get ready to rethink your link-building strategies!
10:25
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Quick takeaways
- Quality backlinks are essential for competitive keywords, but newer sites can succeed with high purchase intent low competition keywords.
- Transitioning from ineffective link inserts to strategic content curation significantly improved the client's SEO results by enhancing contextual relevance.
Deep dives
Importance of Backlinks for Competitive Keywords
Backlinks play a crucial role when targeting highly competitive keywords, primarily used to enhance domain authority and improve ranking potential. While many believe that backlinks are not essential, those pursuing more competitive keywords need to focus on acquiring quality backlinks to their specific pages. In contrast, lower competition keywords often exhibit high purchase intent and low search volumes, allowing some newer websites to rank without significant backlinks. This highlights a strategic approach where backlinks become valuable only under specific circumstances.
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