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The Edward Show
How To Make An Info Product (Guides, Courses, Books) That Sells
Feb 16, 2025
Explore the booming creator economy and discover how to turn your knowledge into profitable info products. Learn how to identify lucrative niches through market research and competitor analysis. Understand the importance of genuine expertise in crafting impactful content. Find out how to validate your ideas before diving in, with a captivating case study of a successful pre-sold course. Get tips on scaling your product through automation and community engagement. It's all about creating value and driving sales!
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Quick takeaways
- Understanding the importance of genuine expertise and problem-solving allows creators to develop valuable info products that resonate with their audience.
- To successfully identify a profitable niche, focus on specific problems, validate the market demand, and analyze existing competition for insights.
Deep dives
The Rise of Creator Economy
The creator economy is expected to continue growing, with more individuals embracing the role of content creators in the coming years. Knowledge-based products are emerging as significant offerings, allowing creators to leverage their expertise. Various avenues such as Software as a Service (SaaS), e-commerce, and even physical products can complement these knowledge-based offerings. An example included in the discussion is Joshua Ryan Schaefer, who effectively used a free e-book as a lead magnet to build his email list and generate substantial sales of his products.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode