The Edward Show Selling a PDF and Video for Hundreds of Thousands of Dollars
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Feb 17, 2025 
Daniel Vassalo, an expert in selling information products, shares his remarkable journey of earning over $210,000 through a PDF and video. He dives into the crucial lessons learned from his early failures, emphasizing the importance of audience research and effective marketing strategies. Vassalo reveals the vital role of pricing experiments and promotional campaigns that skyrocketed his sales. With graphs and real examples, he demonstrates how to transform mistakes into success in the booming creator economy.
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Product Launch Timeline
- Daniel Vassallo's products, a 173-page PDF on AWS and a 100-minute video on building a Twitter audience, earned $210,822 in profit.
- The AWS product launched with pre-orders in late 2019, while the Twitter product launched without pre-orders in early 2020.
Building an Audience
- Share your expertise freely online to attract an audience and gain valuable market research.
- Turn recurring questions into info product opportunities, as they reveal audience demand and interest.
Audience and Revenue
- Vassallo's initial 12,000 Twitter followers were crucial to his product success, generating testimonials and word-of-mouth marketing.
- Audience size and revenue correlate, though sales also drive follower growth, highlighting the importance of visibility.