The Edward Show
Scaling TikTok to 120M+ Views Across 45 Accounts
Feb 13, 2025
A consumer app soared to over 120 million views on TikTok in just three months using 45 different accounts. Focused on the Spanish-language market, they posted 1,500 videos, with some accounts racking up millions of views. The journey highlights the importance of consistent posting and patience, as one account needed 70 videos to go viral. Unique content formats, from storytelling to demos, kept the audience engaged. The podcast dives deep into effective TikTok strategies that cater to diverse audiences.
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Quick takeaways
- Yope's strategic focus on the Spanish-speaking market, utilizing over 50% of their accounts for this demographic, significantly contributed to their impressive engagement levels.
- The importance of patience and experimentation in content creation is exemplified by creators needing multiple attempts before achieving viral success on platforms like TikTok.
Deep dives
Effective Social Media Strategy
A successful organic social media marketing strategy hinges on experimentation and time. The case of the app Yope demonstrates that utilizing a broad range of content formats can lead to impressive engagement, as seen by their remarkable achievement of over 120 million views within just three months. The app's focus on addressing the Spanish-speaking market was crucial, with more than half of their accounts tailored to this demographic, which allowed them to effectively resonate with their target audience. By consistently posting content—averaging two posts per day and leveraging various formats like videos and memes—they were able to significantly grow their presence and audience interaction.
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