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My Notes

Latest episodes

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4 snips
Apr 18, 2024 • 26min

Copy tip: take the ick out of writing offers

Explore the discomfort in shifting from engaging storytelling to crafting effective sales pitches. Embrace authenticity and overcome awkwardness when making offers. Create a genuine connection with the audience by being honest, vulnerable, and human. Share personal struggles to connect emotionally and empower listeners on perseverance and self-worth.
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Apr 18, 2024 • 14min

Copy tip: write everyday for 7 weeks.

Explore the parallels between speaking and writing, importance of trusting oneself in copywriting, navigating misunderstandings, embracing daily writing for transformation, and preparing for a new copywriting course by writing every day for 7 weeks.
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Apr 18, 2024 • 19min

Copy tip: deconstructing “consistency”

Exploring the fluidity of consistency in copywriting, embracing personal rhythms for sustainable creativity, the impact of relationships on consistency, transitioning from transactional to collaborative interactions, and nurturing creativity while fostering harmonious relationships.
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8 snips
Apr 18, 2024 • 35min

Copy tip: go narrow.

The podcast explores the power of zooming in and narrowing focus in storytelling, emphasizing the importance of connecting deeply with a narrow audience. It also discusses writing for a specific person at a specific time, embracing authenticity and vulnerability in communication, and emphasizing quality relationships for sustainable success in business and personal growth.
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Apr 18, 2024 • 10min

Copy tip: enjoy the people you’re writing to.

Exploring the vital link between copywriting success and enjoying your audience. Importance of creating an enjoyable culture to attract like-minded individuals. Embracing the connection through enjoying the people you're writing to. Fostering creative relationships and self-expression for authentic creativity.
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Apr 11, 2024 • 10min

I'm depressed

Exploring the journey of self-healing and self-discovery while navigating depression. Embracing the complexities of life, seasonal depression, and conflicting emotions. Advocating for open conversations and self-acceptance amidst the challenges of mental health.
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10 snips
Apr 11, 2024 • 30min

Copy tip: safety is a precondition for copywriting

Exploring the importance of personal safety for creating impactful copy, fostering self-compassion and self-acceptance, embracing self-commitment, avoiding self-abandonment, adapting to change, and nurturing self-compassion in copywriting.

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