My Notes
Copy tip: deconstructing “consistency”
Apr 18, 2024
Exploring the fluidity of consistency in copywriting, embracing personal rhythms for sustainable creativity, the impact of relationships on consistency, transitioning from transactional to collaborative interactions, and nurturing creativity while fostering harmonious relationships.
19:18
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Quick takeaways
- Consistency in copywriting should mirror natural rhythms, not factory-like processes.
- Consistency in writing is linked to relational dynamics, emphasizing joy and respect over control.
Deep dives
Understanding Consistency in Copywriting
Consistency in copywriting is often misunderstood as a mechanistic process tied to industrial revolution-era work ethics. The speaker highlights that consistency in nature, like flowers blooming in specific seasons, varies from rigid daily routines. Embracing individual creative rhythms leads to sustainable consistency, rather than conforming to factory-like processes. Honoring personal creative ebbs and flows can enhance overall consistency and effectiveness in writing.
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