My Notes cover image

My Notes

Copy tip: go narrow.

Apr 18, 2024
The podcast explores the power of zooming in and narrowing focus in storytelling, emphasizing the importance of connecting deeply with a narrow audience. It also discusses writing for a specific person at a specific time, embracing authenticity and vulnerability in communication, and emphasizing quality relationships for sustainable success in business and personal growth.
35:19

Podcast summary created with Snipd AI

Quick takeaways

  • Good writing focuses on narrowing the story, creating vivid images.
  • Effective copywriting thrives on intimate communication for deeper connection and authenticity.

Deep dives

The Power of Narrowing in Writing

Good writing is not about broadening the story but narrowing it down to specific details. The podcast illustrates this with a story about a grandmother seeing lice on her son's army uniform, creating a vivid image that captivates the audience. Narrowing the scope of writing, as opposed to offering a broad overview, intensifies the reader's engagement and imagination, leading to a more impactful narrative.

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