Explore the parallels between speaking and writing, importance of trusting oneself in copywriting, navigating misunderstandings, embracing daily writing for transformation, and preparing for a new copywriting course by writing every day for 7 weeks.
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Quick takeaways
Approach daily writing as a natural extension of spoken communication to overcome resistance.
Transition to a professional mindset in writing by focusing on consistency and practice over perfection.
Deep dives
Embracing Daily Writing as a Natural Process
The podcast encourages embracing daily writing as a natural process akin to speaking regularly. It highlights the trust we have in our spoken words and suggests that writing should be approached in a similar manner without overthinking. By viewing writing as an extension of our thoughts and beliefs, the resistance to daily writing can be overcome. The speaker emphasizes that the medium may differ but the essence of communication remains the same.
Transitioning to a Professional Mindset in Copywriting
The episode delves into transitioning to a professional mindset in copywriting. It distinguishes between amateurs and professionals based on emotional attachment to their work. Professionals approach their craft with a sense of detachment, focusing on consistent output rather than perfection. By recognizing writing as a skill to be honed through practice, individuals can navigate the discomfort of daily writing more effectively.
Quantity Leads to Quality: Unearthing Your Unique Voice
The podcast emphasizes the correlation between quantity and quality in writing. It asserts that consistent practice leads to the development of a unique and powerful voice. By emphasizing the importance of frequent writing over perfection, individuals are encouraged to prioritize practice and quantity over self-imposed standards. The speaker advocates for a sustainable writing practice that nurtures growth and long-term development.
I want you to write copy every single day for 7 weeks.
Here's why. (Spoiler alert: it's not because I'm a sadist.)
I'm teaching a brand new course on copywriting called, Writing with the Sword, starting May 8th, 2024. This is a series of Instagram lives I'm doing in advance of the course to lay down some super useful foundations.
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