My Notes
Copy tip: take the ick out of writing offers
Apr 18, 2024
Explore the discomfort in shifting from engaging storytelling to crafting effective sales pitches. Embrace authenticity and overcome awkwardness when making offers. Create a genuine connection with the audience by being honest, vulnerable, and human. Share personal struggles to connect emotionally and empower listeners on perseverance and self-worth.
26:08
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Quick takeaways
- Embrace the awkwardness in transitioning from storytelling to making offers in copywriting.
- Establish a relationship of mutual respect with your audience to avoid sounding like a stereotypical salesperson.
Deep dives
Embracing Awkwardness in Making Offers
Feeling awkward about transitioning from storytelling to making offers in copywriting is normal. The discomfort of selling something that means a lot to you is common. The key is to embrace the awkwardness and keep practicing, allowing yourself to become more flexible in wording offers. Building the 'muscle' of offering through repetition is essential.
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