Copy tip: safety is a precondition for copywriting
Apr 11, 2024
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Exploring the importance of personal safety for creating impactful copy, fostering self-compassion and self-acceptance, embracing self-commitment, avoiding self-abandonment, adapting to change, and nurturing self-compassion in copywriting.
29:33
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Quick takeaways
Feeling safe within oneself fosters creativity in copywriting.
Creating a supportive online community enhances writing quality.
Establishing a safe business environment empowers authentic self-expression.
Deep dives
Importance of Safety in Copywriting
Being safe within yourself is crucial for effective copywriting. This safety starts with feeling at ease in expressing your ideas and output. Judging oneself harshly leads to self-abandonment, hindering creativity. Establishing safety within your body is foundational to writing compelling copy.
Safety in Social Engagement and Virtual Spaces
Feeling safe on social media or any platform is essential for impactful copywriting. The need to be seen, affirmed, and supported by a virtual community enhances writing quality. Without a sense of connection and support, one's writing may lack depth and resonance.
Safety in Business and Relationships
Creating a safe environment within your business is vital for effective copywriting. Feeling secure with your business goals, offers, and narrative fosters creativity. Safe relationships and environments empower individuals to authentically express themselves in their writing.
Building Inner Safety through Practice
Developing a sense of safety in writing starts with small steps. Imagining a personal bubble where self-acceptance and kindness prevail can enhance self-expression. Practicing self-affirmation and non-abandonment in writing fosters a supportive environment for creativity to flourish.
Navigating Haters and Self-Doubt
Dealing with online harassment involves firm boundaries and self-protection. Transitioning to a new way of self-expression may attract negativity, but it indicates growth. Cultivating a sense of safety and self-liking amidst criticism is crucial for maintaining authenticity and creativity.
Embracing Imperfections and Evolving Perspectives
Accepting changing opinions and imperfect grammar supports self-compassion in writing. Embracing the fluctuations in viewpoints while maintaining self-friendship fosters a culture of self-affirmation. Persistently nurturing a positive self-relationship enhances creativity and self-expression.
I want to tell you about the most important energy practice I do for my own copywriting, and possibly the most important one you can do for yourself, too.
I'm teaching a brand new course on copywriting called, Writing with the Sword, starting May 8th, 2024. This is a series of Instagram lives I'm doing in advance of the course to lay down some super useful foundations.
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