Driven by Data: The Podcast

In Episode 13 of Season 2 on Driven by Data: The Podcast, Kyle Winterbottom is joined by Neil Hoyne, Chief Measurement Strategist at Google, where they discuss how to build truly customer-centric organisations, which includes:What customer-centricity really meansThe shift from product-oriented strategies to a customer-centric strategyHow to be truly customer-centric How to identify your best customersHow to acquire, develop & retain customersHow to build relationships with your customersThe biggest mistakes organizations make that prevent them from being truly customer-centricWhy is so much data collected by companies but unused The role of personalisation and experimentation How the pandemic has changed things in regards to customer valuationsWhat drove him to write his book

In Episode 12 of Season 2 on Driven by Data: The Podcast, Kyle Winterbottom is joined by Nathan Hungenberger, CTO & EVP Science at Known where they discuss the importance of getting the balance right between science and creativity, which includes; The importance of data science in making better creativeWhy adopting the scientific methodology is crucialThe tangible benefits of experimentation How to incorporate experimentation into an already hectic workload/scheduleHow focusing on the science methodology makes it easier to build data science teamsThe importance of optimizing creativity and what role data science plays in thisHow he built a successful team of 125 people The timescales to success Real-life success stories

In Episode 11 of Season 2 on Driven by Data: The Podcast, Kyle Winterbottom is joined by Lyndsee Manna, EVP of Strategic Partnerships at Arria NLG, where they discuss how natural language technology is helping to humanize data, which includes:An introduction into Lyndsee’s background and journey to her role at Arria!The role Arria has in allowing data to reveal insights by automatically generating language content from your data.Why Lyndsee sees the importance of humanizing data!The importance of being insights-driven rather than data-driven!An insight into how our brain processes different types of data!How humans, working alongside technology provides the best value for organizations.How technology can allow us to be more human again!How Covid-19 has caused a revolution within data.The economic value Arria brings to organizations!

In Episode 10 of Season 2 on Driven by Data: The Podcast, Kyle Winterbottom is re-joined by Bill Schmarzo, Customer Advocate and Data Management Incubation at Dell Technologies, where they discuss how things have gone since his first appearance on the podcast, which includes: What his new role at Dell Technologies entails Why he's getting the chance to put his money where his mouth isWhy the transition away from the CIO was required and has happened How his prediction that there will be a CDMO (Chief Data Monetization Officer) is unfoldingHow the Data Leader is now the person responsible for quantifying value from DataDell's approach to motivating and guiding organizing to becoming data-focusedThe importance of an organization understanding their data Why storing data is not enough and prevents organizations from driving value from their dataHow are organizations applying data and analytics to drive quantifiable benefits

In Episode 9 of Season 2 on Driven By Data: The Podcast, Kyle Winterbottom is joined by Jason Fairchild, Co-founder, and CEO of tvScientific, where they talk about how data has disrupted the TV advertising sector which includes:Jason Fairchild's journey to becoming the co-founder and CEO of tvScientific! An insight into tvScientific, the first performance platform for connected T.V!How Digital advertising has evolvedWhy T.V marketing will outperform social media marketing!What the next few years have in store for Jason Fairchild

In Episode 8 of Season 2 on Driven by Data: The Podcast, Kyle Winterbottom is joined by Doug Laney, Data and Analytics Innovation Fellow at West Monroe and renowned Author of Infonomics, where they talk about driving the value of a business through monetizing their data, which includes:Doug Laney's journey including his previous work experience and his work now at West MonroeAn insight into the value businesses can drive from data and being data fluentThe influence of 9/11 on how businesses viewed their continuity plans and whole system resilience towards dataThe first steps a business should take to monetize their data and the level of investment it will takeThe benefits of data monetization and do the benefits outweigh the costs?What do the next 5 years have in store for the renowned Doug Laney!

In Episode 7 of Season 2 on Driven by Data: The Podcast, Kyle Winterbottom is joined by Jordan Morrow, VP of Data Skills at Pluralsight, where they discuss how to build a truly data-driven organisation, which includes: The true definition of data literacy An insight into Pluralsight How Covid-19 has allowed companies to understand the importance of being data literate when creating a competitive advantageThe importance of understanding what companies want to do with their data and how to go about building out a road-map to do it!The importance of a companies ability to adapt and obtain a data strategy supported by leadership How he goes about changing a companies culture and his work with the UNWhat the future holds for world renowned Jordan Morrow!

Benjamin Grinspan, Director of Cultural Strategy at Sparks & Honey, discusses the importance of understanding culture for better business decisions and shares examples of how they've helped organizations. They also explore the role of data analytics in shaping organization culture and building diversity and inclusion.

In Episode 5 of Season 2 on Driven by Data: The Podcast, Kyle Winterbottom is joined by Dylan Jones, Founder of myDataBrand.com, where they discuss the importance of personal brand for Data Leaders, which includes:People get excited about insights from people, not company updates Why you should aim to make other people look like a rockstar Why you should give all of your knowledge away Why individuals need to be the face of the brand The importance of marketing the effectiveness of what you doThe role brand plays in rejecting the notion that data is a cost centre Data Leaders don’t promote themselves enough to be successful Why a D&A capability should operate like a data consultancy The role that brand plays in cultural change & transformation A tangible framework to useWhy creating a brand means you don’t need to “sell”Brand = Resonate, Reach and ReactionThe importance of identifying your zone of genius Why you should focus on the 6 P’sThe benefits of creating a personal brand Why a personal brand gives you a security blanket Why transparency is a major differentiator

In Episode 4 of Season 2 on Driven by Data: The Podcast, Kyle Winterbottom is joined by Rob Walker, Vice President of Decision Management & Analytics at Pegasystems, where they discuss the value of 1:1 customer engagement and how organisations are executing it, which includes:His journey with entrepreneurship and selling his business How they coined the term next best action The transformation to the 1:1 spaceWhy the returns are amazing Why the current model of segments and/or averages isn’t working The link between trust, interaction and relevance Identifying the best thing to talk about with your customer right nowWhy the messaging can’t always be “sales”How personalizing 1:1 can increase conversion rate by 3-5x How organisations are making hundreds of real-time predictions within each interaction to predict next best actionThe importance of getting things into productionWhy attempting to perfect the data can come at huge expense in terms of revenue/profitsWhy trust in AI has led to the breakthrough of any organisations doing thisWhy you need to start the conversation with ROIWhy 1:1 engagement makes ROI at a domain level unpredictable but very predictable at an enterprise level The change required to move away from pure sales messaging The role of responsibility in AI: transparency, fairness, robustness & empathy