
Driven by Data: The Podcast
Orbition Group is delighted to bring you this podcast series, which is designed for Data Enthusiasts, to hear from some of the most high-profile Data, Analytics and AI thought leaders from around the globe.
Each episode will detail the guests journey to the top while bringing unique insights, drawn from first-hand experience on the industry’s most trending topics.
This podcast was created as a way for our industry's most respected leadership figures from across the world to give back to the Data & Analytics community, by sharing; knowledge, experiences and ideas, to inspire, innovate and provide real-life use cases on the industries most pressing topics/challenges.
Latest episodes

Mar 15, 2022 • 49min
S2 | Ep 23 | The Evolution of the CDO with Jason Foster, Chief Data Officer at Cynozure Group
In Episode 23 of Season 2, on Driven by Data: The Podcast, Kyle Winterbottom is joined by Jason Foster, Chief Operating Officer (CDO) at Cynozure Group where they discuss:Future Plans for The Cynozure GroupThe evolution of the role of a CDOWhat modern-day CDOs need to consider and where their priorities should lieBiggest challenges for a CDOWhy the average tenure for a CDO is only 2 yearsThe role an organisation plays in allowing the CDO to be successful

Mar 8, 2022 • 51min
S2 | Ep 22 | AI: Helping Brands to Engage Audiences with Interactive Video with Marika Roque, Chief Operating Officer at KERV Interactive
In Episode 22 of Season 2, on Driven by Data: The Podcast, Kyle Winterbottom is joined by Marika Roque, Chief Operating Officer at KERV Interactive where they discuss:The purpose of Kerv's technology The benefits of an organisation using Kerv's technology How Kerv is leveraging data to optimize the future of user engagement whilst shoppingWhat the future of shopping looks like How cookies will affect what Kerv does How cookies will impact how organisations utilise video content Kerv's major success stories

Mar 1, 2022 • 41min
S2 | Ep 21 | Simplifying the Complex with Robin Sutara, Chief Data Officer at Microsoft UK
In Episode 21 of Season 2, on Driven by Data: The Podcast, Kyle Winterbottom is joined by Robin Sutara, Chief Data Officer at Microsoft UK, where they discuss:How to get more data talent into the eco-system whilst ensuring it is diverse Why organisations struggle to hire a diverse workforceWhy organisations have found it difficult to gain tangible results for being innovative with regards to Data & Analytics How to simplify and tackle; technology, people & processHow we can use data to simplify some of our societal challengesWhat are the main challenges we can combat and how

Feb 22, 2022 • 53min
S2 | Ep 20 | Tackling the Data Talent Gap with Simon Walker (CCO) and Tim Smeaton (CEO), Kubrick Group
In Episode 20 of Season 2, on Driven by Data: The Podcast, Kyle Winterbottom is joined by Simon Walker (CCO) and Tim Smeaton (CEO), Managing Director at Kubrick Group, where they discuss tackling the growing data talent gap which includes:The implications of the increasing talent gap in data on the industry as a whole The causes of the widening talent gapHow organisations can combat the talent gap Why organisations expectations are too high How data leaders can help solve the talent gap Innovative ways to drive diversity in data Becoming the employer of choice for in-demand candidates

Feb 15, 2022 • 46min
S2 | Ep 19 | The Future of Data with DI Mayze, Global Head of Data and AI at WPP
In Episode 19 of Season 2, on Driven by Data: The Podcast, Kyle Winterbottom is joined by Di Mayze, Global Head of Data and AI at WPP, where they discuss the future of data, which includes: The biggest challenges within Data & Analytics The evolution of Data & Analytics over the next 10 years How to strike the right balance between being data-driven and creativeHow WPP are using Avatars to make AI funWhat skills you need to prepare for the future The importance of deep-skilling The opportunities the meta-verse will bring

Feb 8, 2022 • 48min
S2 | Ep 18 | AI Monetisation Operating Models with Somil Gupta, AI Strategy and Monetization Advisor
In Episode 18 of Season 2, on Driven by Data: The Podcast, Kyle Winterbottom is joined by Somil Gupta, AI Strategy and Monetization Advisor, where they discuss the operating models required to monetize artificial intelligence which includes: His journey to becoming Data/Ai Influencer of the Year – 2021 How 70% of organisations have taken AI into production The typical gaps and challenges in AI adoption Why organisations have struggled to monetization data/AI What needs to change to make that happen The concept of Algorithmic Business Why algorithmic thinking is different from traditional management thinking Why we need Algorithmic Operating Models How organizations can start this journey? What are the key steps in the Algorithmic Business roadmap? What will quantify success?

Feb 1, 2022 • 45min
S2 | Ep 17 | Networking In Data; Building a Reputation with Catherine Wilks, Senior Director at Slalom and NED
In Episode 17 of Season 2, on Driven by Data: The Podcast, Kyle Winterbottom is joined by Catherine Wilks, Senior Director at Slalom at NED, where they discuss how to drive value through networking which includes:
• The benefits of networking
• How networking has evolved over the years
• Networking post-pandemic
• Why some struggle to network, and advice for those who do
• The implications networking has on brand and reputation
• Diversity challenges within networking
• The outcomes you can expect if you don't network
• The "ROI" of networking
• Catherine's own story of networking success

Jan 25, 2022 • 46min
S2 | Ep 16 | Data Management; Alternative Perspectives for Driving Value at Scale with Paul Jones, Director of Data, Analytics & AI at Baringa Partners
In Episode 16 of Season 2, on Driven by Data: The Podcast, Kyle Winterbottom is joined by Paul Jones, Director of Data, Analytics & AI at Baringa Partners, where they discuss how to drive value through alternative perspectives within data management, which includes: How Data Management has evolved over the last 20 years Different perspectives of Data Management What kinds of value creation opportunities do these different perspectives open up The role of technology within Data Management Why having different perspectives can break down silo’s and improve collaboration The importance of jargon-busting and applying common sense to Data Management Whether these various perspectives on Data Management will help people get their heads around these concepts or make it more complicated What companies could do to simplify these ideas for people

Jan 18, 2022 • 53min
S2 | Ep 15 | Driving Cultural Change to become Data-Driven with Ian Thomas, Chief Data Officer at Credera
In Episode 15 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Ian Thomas, Chief Data Officer at Credera, where they discuss how to drive cultural change within an organization to make it data-driven. Ian provides great insight and tangible advice on how organizations can benefit from adopting a data-driven culture and how to achieve it successfully, which includes:What a data-driven cultural change means Why culture plays a crucial role in data-driven projects failing Who is responsible for leading cultural changeThe role humility plays in the journey to cultural transformationHow to identify if your business is resistant to change The connection between data-driven cultural change and other cultural-workplace issues An example of the most successful cultural shift towards data

Jan 11, 2022 • 45min
S2 | Ep 14 | The Human Side of Data Governance with Nicola Askham, The Data Governance Coach
In Episode 14 of Season 2 on Driven by Data: The Podcast, Kyle Winterbottom is joined by Nicola Askham, The Data Governance Coach, where they discuss why it's important to address the human side of Data Governance within an organization, which includes:Why Nicola started her own businessThe importance of helping your employees understand the value of data governance How organisations can train internally Why there has been a re-surgence in the world of data governance within the last 12 months The biggest challenges facing the Data Governance community How to instil cultural change around the importance of data governance The importance of keeping it simple
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