S3 | Ep 5 | Why Data Literacy Won’t be the Cornerstone to Success with Malcolm Hawker, Head of Data Strategy at Profisee

In Episode 5 of Season 3, of Driven By Data: The Podcast, Kyle Winterbottom is joined by Malcolm Hawker, Head of Data Strategy at Profisee, where they discuss why Data Literacy isn't the key to success, which includes;

• The benefits of starting his career in Product
• His time at Gartner; the 1500+ conversations he had with CDO’s and why he left
• Why there are so few successful use cases of Data & Analytics initiatives
• Why so few Data Leaders do what they’d advise others to do
• Why we talk a good game about failing fast but no organisation incentivises that to happen
• Why it’s up to the Data Leader to instigate the required change required to improve the current dysfunction
• Why most CDO’s are walking into Lions dens
• How it is absolutely possible to quantify the commercial benefit of our data initiatives despite some claiming it’s not
• How models can help us to quantify the value we create
• Why we need to stop debating semantics
• Why organisations continue to (rightfully) invest in Data & Analytics despite not seeing great success
• Why the data community can come across as “preachy” and “finger wavey” in communicating best practices
• Why data literacy is a loaded term that turns the table of accountability
• Why it’s a product problem and not a user problem
• Why it always come down to centralisation V decentralisation and why you need to do both!
• The future of data sharing and the economies of scale it can create