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S3 | Ep 5 | Why Data Literacy Won’t be the Cornerstone to Success with Malcolm Hawker, Head of Data Strategy at Profisee

Driven by Data: The Podcast

CHAPTER

The Challenges of Data Analytics Initiatives

The speaker discusses the reasons behind the lack of success in data analytics initiatives, highlighting the importance of linking data initiatives to business outcomes and having conversations about project scope and deliverables. They also talk about the challenges faced by CDOs and CIOs, such as building a business case and aligning incentives with data-driven business outcomes.

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