In Episode 13 of Season 2 on Driven by Data: The Podcast, Kyle Winterbottom is joined by Neil Hoyne, Chief Measurement Strategist at Google, where they discuss how to build truly customer-centric organisations, which includes:
- What customer-centricity really means
- The shift from product-oriented strategies to a customer-centric strategy
- How to be truly customer-centric
- How to identify your best customers
- How to acquire, develop & retain customers
- How to build relationships with your customers
- The biggest mistakes organizations make that prevent them from being truly customer-centric
- Why is so much data collected by companies but unused
- The role of personalisation and experimentation
- How the pandemic has changed things in regards to customer valuations
- What drove him to write his book
Driven by Data: The Podcast