In Episode 12 of Season 2 on Driven by Data: The Podcast, Kyle Winterbottom is joined by Nathan Hungenberger, CTO & EVP Science at Known where they discuss the importance of getting the balance right between science and creativity, which includes;
- The importance of data science in making better creative
- Why adopting the scientific methodology is crucial
- The tangible benefits of experimentation
- How to incorporate experimentation into an already hectic workload/schedule
- How focusing on the science methodology makes it easier to build data science teams
- The importance of optimizing creativity and what role data science plays in this
- How he built a successful team of 125 people
- The timescales to success
- Real-life success stories
Driven by Data: The Podcast