Driven by Data: The Podcast

In Episode 3 of Season 2 on Driven by Data: The Podcast, Kyle Winterbottom is joined by Mike Bregman, Chief Data Officer at Havas Media Group where they discuss how the evolution of consumer data is providing competitive advantage, which includes:• How the marketplace for consumer data has changed • The rise of the walled gardens • Defining relevant use cases that deliver the most value • How to calculate effort versus value • Using Data Science to predict ROI• The emergence of cleanrooms• Consumer identity & privacy will be guarded commodity • People still do want to be targeted, what they don’t want is to be sold to• Why 10:1 provides greater ROI than 1:1 • How that reduces certain privacy concerns • Why an individual consumer journey is a “pipe dream” • Getting the balance right between privacy and innovation • The importance of successful use cases • The importance of collaboration between the CDO & CMO• Level of investment from lead to sale • The Rubik’s cube between brand advertising and performance media• Embracing the connected consumer journey • The importance of consumer experience• Why people will be the future of the modern-day data platform

In Episode 2 of Season 2 on Driven by Data: The Podcast, Kyle Winterbottom is joined by Peter Jackson, Chief Data & Analytics Officer at Exasol (and Carruthers & Jackson) where they discuss the pathway to CDAO and the key considerations, which includes:His journey to dateWhy he made the move vendor side The power of Exasol Why organisations should have a CDAOWhy that person needs to be a "data professional"Why it’s only a matter of time before every organisation has a data office How to position yourself accordingly to become a CDAOThe two things that organisations are looking for in a CDAO The importance of strategic thinking, execution, and storytelling How Data Leaders can identify whether an opportunity is genuinely a CDAO level role Why we’re seeing the age of CDAO’s reducing in comparison to other c-suite rolesCan CDAO’s move across sectors?Does it matter who the CDAO role reports to?Do Data Leaders need to be “hands-on”Why most organisations get the expectations all wrong about what a CDAO can deliver The importance of self-awareness What the future holds for the CDAO persona Why CDO’s are future CEO’s

In Episode 1 of Season 2 on Driven by Data: The Podcast, Kyle Winterbottom is joined by David Reed, Knowledge and Strategy Director at Data IQ where they discuss the value data literacy has within organisations, which includes:The work of the Data IQ Why he decided to write his new book How Data initiatives haven’t given organisations the return we all expected Why we need to convince businesses that it’s worth sustaining investment  How most new initiatives within businesses fail, especially within product & technology We all know data has value to an organisation, we just can’t agree on what that value is Why it matters where the data office sits within a business Where it should and shouldn’t be situatedThe role that reporting structure playsWhy viewing Data as a technology play will lead to less value recognition Why there will be a data native organisation one dayData Leaders need to learn the language of business The debate around technical skills versus commercial skills The benefit of retraining existing staff and bringing them into the data office How organisations can become data literate in its entirety The importance of communication and trainingWhy capability doesn’t always equate to value

In Episode 50 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Julia Shullman, General Counsel and Chief Privacy Officer at TripleLift, where they discuss how the Big-Tech players have weaponised Data Privacy and the effects it’s had on the advertising industry, which includes;How the Big Tech players have weaponised Data Privacy The dysfunctional hamster wheel of privacy solutions How silos have impacted data privacy solutions How privacy solutions have stagnated for the last 20 years Anti-Trust V Privacy Why we’ve been addressing the same challenges for years How the big tech players are spinning up their own innovative solutions and products How Big-Tech have locked down the Data Ecosystem Balancing Innovation and EthicsThe importance of translation between privacy and other business domains Strategic Risk V Compliance Risk The role of compliance between offensive & defensive strategies Who wins and who loses from weaponizing Data Privacy The birth of the new infrastructure playersHow technological advancement will change the privacy landscape in the futureIt’s not the death of advertising, it’s the 3rd wave

In Episode 49 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Karen Jean-Francois, Analytics Manager at Cardlytics, where they discuss how people can craft the career they want in Data & Analytics, her humbling career journey so far and how she overcame imposter syndrome, which includes;Moving from the Caribbean to Paris to London Her struggles of living away from home & her family The transition from performing at the European Championships into the world of Data Why she hosts the Women In Data Podcast How she was awarded the 20 in Data & Technology 2020 Why she struggled to find her place & voice The importance of role models and networking on her career How she joined Cardlytics as the only female in the team Why she had a huge case of Imposter Syndrome and how she overcame itHow she realised it was all in her own mindWhy it prevented her from being promoted despite knowing she was doing great work The importance of opening up about Imposter Syndrome Why company culture is so important to deal with Imposter Syndrome How to go from diagnosis to action (to start addressing the problem)The journey from introvert with imposter syndrome to winning industry awards and podcast hostThe technical V commercial debate How she almost quit Data & Analytics to become a pastry chef That she realized that she had so far let others decide what my career would look likeThe importance of owning your own career and defining what you want it to be Her top questions for crafting your career:Where are you at today?Where would you like to be and why?What's stopping you from getting there?How are you going to overcome these blockers?

In Episode 48 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Natalie Cramp, CEO at Profusion, where they discuss the role of HR in driving a data culture within an organisation and the benefits of putting data into HR, which includes;How HR can drive a data culture Why the next hire into your HR team should be a Data Scientist How data can create a more objective, fair and all-encompassing HRExamples of how this worked successfully at the 2012 London Olympic games The impact on recruitment, career progression, remote working and employee engagementHow data can be used to support diversity & inclusion initiativesThe partnership between people and data Why HR Directors should be a key part of data transformationHow HR can help organisations to improve data literacy across the organisation How data teams can support HR to be intelligent data customers The importance of data education and training Why it’s vital to create a north-star so everyone is gunning for the same purpose The many lessons that HR can learn from marketing The role of HR in Data Ethics

In Episode 47 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Steve Mattey, Managing Director at HH Global, Interactive, where they discuss the role of data in the new age of marketing, which includes;Data & Marketing, Post Covid The change in behaviours of consumers The schism in marketing between creative and data Top-Down (The Big Idea) V Bottom Up (Data-Driven)The importance of creating the perfect learning loopWhy traditional agencies have “fallen asleep at the wheel”Digital Transformation can’t happen without Data The rise of data-driven creativeWhy we’re in the perfect storm for cultural transformation to occur Data is now common currency for decision making Why marketing teams are fearful of the new landscape The importance of having the right peopleHow data is the engine room to deliver creative Digital transformation is not just tech it is mindset and behaviour tooThe relationship between Data, Marketing and Technology

In Episode 46 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Sameer Rahman, Director of Insight at The Royal Mint, where they discuss the role of data in the boardroom and how to get it there, which includes; Why you need to “show the money” The importance of showing the conclusion first Why simplicity is key The importance of understanding the people in the boardroomAnswer 1 burning questionStart with Strategy but not the Data Strategy Why middle-management can be more important than the boardroomThe difference in obtaining buy-in between middle management and the boardroom Why you need to cater to people’s self-motivation Use cases & proof of concepts help conversations in the boardroom The importance of choosing your project where ROI is demonstratableWhy you must define the metrics of success at the start of the initiative The importance of thinking time to drive innovation The role that maturity, literacy and trajectory play in defining an operating model Using external use cases to ‘get the penny to drop’Why you need to take advantage of being the flavour of the monthThe importance of tracking the revenue you’ve generated for the organisation  Why Evolution leads to Revolution The importance of communication to reduce scepticism Why you must demonstrate that data is commercial driver and not an enabler or utility Why Data Leaders need to welcome the advice of Data NED’s

In Episode 45 of Driven by Data: The Podcast, Kyle Winterbottom is joined by AI Author and Keynote Speaker, Calum Chace, where they discuss what impact Artificial Intelligence will have on human society in the future, which includes;His background in journalism and how he got onto the AI journey What Artificial General Intelligence is and how it will happen The big bang of AI in 2012: when it started to make money for organisations Why businesses that don’t deploy AI will be out of business in 10 years Why the technological singularity will be the biggest event in human history Why AI will eventually make us all permanently jobless Why this is the best and most exciting time in human history  How it’s likely that within this century death will be optional The stark potential downsides of superintelligence Why we will need an economy of abundance: where costs of goods are close to zeroWhy a superintelligence will look at humans, as we do chimpanzeesHow humans will eventually live in virtual reality for most of the timeWhy we should share more data rather than lessAggregated data is where we get the most benefits from AI Why you can’t interrogate the decision-making process of a human In the short term, people who work successfully with AI will replace those who don’t Companies need to be ABLE Humans need to get REAL

In this insightful discussion, Amiel Shapiro, VP of Data & Insights at Eko, shares his journey from the Israeli Special Intelligence Unit to leading data initiatives at a tech startup. He highlights the importance of choice-driven experiences in the future of eCommerce, showcasing how major brands like Walmart have improved engagement through innovative data strategies. Amiel emphasizes the need for a cultural transformation towards data-driven decision making and the role of storytelling in enhancing customer connections. Personalization and interactive video content are the keys to revolutionizing online shopping.