S2 | Ep 6 | Using Data to Understand and Change Culture with Ben Grinspan, Director of Cultural Strategy at Sparks & Honey
Nov 16, 2021
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Benjamin Grinspan, Director of Cultural Strategy at Sparks & Honey, discusses the importance of understanding culture for better business decisions and shares examples of how they've helped organizations. They also explore the role of data analytics in shaping organization culture and building diversity and inclusion.
Understanding and addressing culture is vital for organizations to maximize the impact of their data analytics initiatives.
Sparks and Honey's cultural intelligence platform, Q, utilizes artificial intelligence and natural language processing to analyze millions of articles and identify trends based on elements of culture, providing insights and predictions for the future.
The Equity Effect report emphasizes the importance of organizations prioritizing equity, diversity, and inclusion initiatives to create a more productive and inclusive workplace.
Deep dives
The significance of culture in the data analytics industry
Culture plays a crucial role in the data analytics industry, impacting the success of projects and the ability to drive value. Organizations often struggle to change their internal culture to fully harness the potential of data analytics. Gartner research shows that 85% of data analytics projects fail to deliver the expected value due to cultural barriers. Understanding and addressing culture is vital for organizations to maximize the impact of their data analytics initiatives.
The creation and benefits of Q, a cultural intelligence platform
Sparks and Honey, a cultural strategy company, has developed Q, a cultural intelligence platform. Q utilizes artificial intelligence and natural language processing to analyze millions of articles and identify trends based on elements of culture. It provides insights and predictions about cultural shifts, helping organizations understand and prepare for the future. Q is designed to be efficient and predictive, enabling users to gather valuable data and make informed decisions in a shorter amount of time compared to other tools on the market.
The importance of equity and inclusion in organizations
The Equity Effect, a report by Sparks and Honey, explores the role of equity in organizations. It highlights the need for organizations to prioritize equity, diversity, and inclusion (EDI) initiatives to foster a more productive and inclusive workplace. The report emphasizes that an equitable organization is more efficient, as it benefits from cognitive diversity and better represents the client base. By investing in inclusive strategies and hiring practices, organizations can create a culture that welcomes and embraces diverse perspectives.
Implications of cultural changes for organizations
Cultural changes, such as shifts in gender norms or attitudes towards environmental impact, have implications for organizations across various sectors. Understanding these changes and their potential effects is crucial for staying relevant and meeting customer demands. For example, Sparks and Honey worked with a European airline to evaluate whether international travel fosters empathy among different demographics. The findings influenced the airline's marketing strategy and revealed the need for inclusive practices in designing experiences that resonate with diverse audiences.
The impact of the pandemic on organizational culture
The COVID-19 pandemic has prompted organizations to reevaluate their approach to work and adapt to remote and hybrid models. As organizations navigate the post-pandemic landscape, they must consider cultural shifts and prioritize strategies that promote equity and inclusion. The daily culture briefings by Sparks and Honey provide valuable insights on emerging cultural trends, helping organizations understand and navigate the changing landscape as they redefine their work environments and practices.
In Episode 6 of Season 2 on Driven by Data: The Podcast, Kyle Winterbottom is joined by Benjamin Grinspan, Director of Cultural Strategy at Sparks & Honey, where they discuss how organisations are using Data & Analytics to understand and change cultures, which includes:
What is culture
Why organisations require help in understanding culture
How better business decisions are made by understanding culture
How to quantify and categorise cultural change
How they’ve created a Cultural Intelligence Platform which uses AI & NLP to understand and predict cultural changes
The importance of prediction
Some real-life examples of how they’ve helped organisations understand culture
The role of bias in culture
The impact that cultural shifts and trends have on organizations
The relationship between culture and change
How to build more equitable organisations
The relationship between external & internal culture
The role of diversity & inclusion within a culture
What the culture of the new normal looks like
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