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Driven by Data: The Podcast
S2 | Ep 6 | Using Data to Understand and Change Culture with Ben Grinspan, Director of Cultural Strategy at Sparks & Honey
Nov 16, 2021
Benjamin Grinspan, Director of Cultural Strategy at Sparks & Honey, discusses the importance of understanding culture for better business decisions and shares examples of how they've helped organizations. They also explore the role of data analytics in shaping organization culture and building diversity and inclusion.
52:00
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Quick takeaways
- Understanding and addressing culture is vital for organizations to maximize the impact of their data analytics initiatives.
- Sparks and Honey's cultural intelligence platform, Q, utilizes artificial intelligence and natural language processing to analyze millions of articles and identify trends based on elements of culture, providing insights and predictions for the future.
Deep dives
The significance of culture in the data analytics industry
Culture plays a crucial role in the data analytics industry, impacting the success of projects and the ability to drive value. Organizations often struggle to change their internal culture to fully harness the potential of data analytics. Gartner research shows that 85% of data analytics projects fail to deliver the expected value due to cultural barriers. Understanding and addressing culture is vital for organizations to maximize the impact of their data analytics initiatives.
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