In Episode 6 of Season 2 on Driven by Data: The Podcast, Kyle Winterbottom is joined by Benjamin Grinspan, Director of Cultural Strategy at Sparks & Honey, where they discuss how organisations are using Data & Analytics to understand and change cultures, which includes:
- What is culture
- Why organisations require help in understanding culture
- How better business decisions are made by understanding culture
- How to quantify and categorise cultural change
- How they’ve created a Cultural Intelligence Platform which uses AI & NLP to understand and predict cultural changes
- The importance of prediction
- Some real-life examples of how they’ve helped organisations understand culture
- The role of bias in culture
- The impact that cultural shifts and trends have on organizations
- The relationship between culture and change
- How to build more equitable organisations
- The relationship between external & internal culture
- The role of diversity & inclusion within a culture
- What the culture of the new normal looks like
