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24min chapter
S2 | Ep 6 | Using Data to Understand and Change Culture with Ben Grinspan, Director of Cultural Strategy at Sparks & Honey
Driven by Data: The Podcast
Understanding and Navigating Cultural Shifts
The chapter explores the day-to-day responsibilities of a director of cultural change and how they assist clients in understanding and navigating cultural shifts. It emphasizes the importance of using sociological data and quantitative analysis to discern cultural changes and predict future trends, while highlighting the complexity of consumer behavior and the need for ongoing support.
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