

The Advanced Selling Podcast
Bill Caskey and Bryan Neale: B2B Sales Trainers
Bill Caskey and Bryan Neale deliver practical, no-nonsense sales training through their signature blend of humor, real-world insights, and actionable frameworks. Each episode tackles the challenges you face daily: prospecting, overcoming buyer resistance, pricing strategies, cold calling, deal coaching, and building long-term client relationships.Whether you're a sales professional, manager, or leader, you'll discover how to shift your mindset, leverage your natural talents, and create sustainable sales success. From mastering sales communication and handling RFPs to understanding buyer psychology and effective positioning, Bill and Bryan cover everything that actually works in modern B2B sales.
Episodes
Mentioned books

May 27, 2024 • 20min
#798: Overcoming Resistance to Change
Bill and Bryan dive into the challenges of resisting change, particularly in the sales field. They discuss how fear often roots this reluctance and share strategies to identify self-limiting beliefs. Emphasizing a growth mindset, they encourage listeners to embrace calculated risks for continuous improvement. The episode is packed with personal experiences and practical tips, making it a must-listen for anyone looking to break through stagnation and foster long-term success.

May 22, 2024 • 23min
Who Is BZ and What Is the Blind Zebra Sales Operating System?
Explore the origins of Blind Zebra and its unique sales operating system. Learn about the importance of structure and discipline in sales, and the certification process for the Blind Zebra Sales Operating System. Discover how the company's innovative programs have revolutionized sales efficiency and growth.

May 20, 2024 • 16min
#797: The Lost Art of Questioning in Sales
The hosts delve into the declining skill of asking insightful questions in sales. They emphasize how rushing through this stage leads to cluttered pipelines with unqualified deals. Genuine curiosity is celebrated as the key to understanding client needs. Listeners are encouraged to cultivate a curated list of open-ended questions to facilitate honest conversations. The discussion also touches on quirky dynamics in sports journalism and the hilarious challenges of podcast promotion amidst personal chaos.

May 16, 2024 • 5min
Reframing the Money Conversation
Explore how to transform uncomfortable money talks into fruitful discussions. Discover strategies for highlighting the full economic picture around investments, making pricing conversations easier and more meaningful. Learn why many salespeople hesitate to discuss pricing early and how to break that cycle. This approach not only clarifies costs but also emphasizes the value of taking action versus inaction. It's a bold strategy for elevating your sales conversations!

May 13, 2024 • 23min
#796: Uncovering Your Blind Spots
In this episode, Bill and Bryan delve into the importance of self-reflection for salespeople. They share thought-provoking questions that every salesperson should ask themselves to identify their true purpose, uncover limiting beliefs, and unlock their full potential. From understanding your "why" to recognizing your unique abilities and desired future, this episode provides a roadmap for self-examination and personal growth. Gain valuable insights to help you break through ceilings, align your career with your deeper motivations, and achieve greater success in sales and in life. Don't miss this inspiring conversation that will challenge you to look inward and strive for continuous improvement. ================================= Is it time to make a BOLD move in your business? If so, download our brand new book, "12 Bold Moves - Insider Secrete to Reinventing Yourself and Your Business." http://12boldmoves.com The Insider program is open for enrollment. If you have not checked out our small learning group, go to http://advancedsellingpodcast.com/insider to join today! If you haven't already, make sure you join us in our LinkedIn group: http://advancedsellingpodcast.com/linkedin. =================================

May 9, 2024 • 5min
Proclaim Your Sales Process, But Don't Control It
Bill Caskey reveals a fresh take on managing the sales process. He advocates for a structured approach while allowing flexibility for prospects. The importance of clear communication and building trust is emphasized, especially in engaging with clients. He also discusses the necessity of stepping back from unresponsive prospects, encouraging listeners to attract customers who truly value their sales process. Get ready to elevate your sales strategy!

May 6, 2024 • 19min
#795: Breaking Through the Fear of Change
In this insightful episode, Bill and Bryan dive deep into the challenges salespeople and businesses face when trying to implement new strategies and make meaningful changes. They emphasize the importance of examining one's mindset and recognizing the underlying fears that often hinder progress. They discuss how defensive mechanisms and attachments to old ways of thinking can prevent individuals from embracing new behaviors and ideas, even when those changes could lead to better results. The guys encourage listeners to question their own resistance to change and explore what they might be afraid of, whether it's fear of failure, fear of success, or fear of judgment. ================================= Is it time to make a BOLD move in your business? If so, download our brand new book, "12 Bold Moves - Insider Secrete to Reinventing Yourself and Your Business." http://12boldmoves.com The Insider program is open for enrollment. If you have not checked out our small learning group, go to http://advancedsellingpodcast.com/insider to join today! If you haven't already, make sure you join us in our LinkedIn group: http://advancedsellingpodcast.com/linkedin. =================================

May 2, 2024 • 3min
The Pre-Game Mental Routine for Sales Success
In this solo episode, Bill Caskey dives into the critical mental and physical preparation needed before any important sales call, presentation, or client interaction. He emphasizes the importance of getting your mind in the right state by focusing on the proper intention - which is never to "sell them something." Bill provides practical tips on clarifying your intention to serve the client's needs and having a clear plan for executing the first 30-60 seconds to start interactions powerfully. He stresses that nailing the opening sets the tone for the entire engagement. Ready to Challenge the limits of your income? Join the Million Dollar Seller 5-Day Challenge Today! http://milliondollarsellerchallenge.com

Apr 29, 2024 • 19min
#794: Escaping the Sales Funk
In this episode, Bryan and Bill address the general "funk" or malaise they're sensing across the sales landscape as the first quarter of the year comes to a close. With many companies missing their goals, leadership teams applying undue pressure, and salespeople making excuses, the guys offer advice for overcoming this negative mindset. They emphasize taking individual responsibility, adopting new prospecting behaviors and strategies, and avoiding the trap of "old thinking" that leads to stagnation. Whether feeling stuck in a funk or open to change, listeners will get a motivating kick to break out of unproductive routines and position themselves for success in any market conditions. ================================= Is it time to make a BOLD move in your business? If so, download our brand new book, "12 Bold Moves - Insider Secrete to Reinventing Yourself and Your Business." http://12boldmoves.com The Insider program is open for enrollment. If you have not checked out our small learning group, go to http://advancedsellingpodcast.com/insider to join today! If you haven't already, make sure you join us in our LinkedIn group: http://advancedsellingpodcast.com/linkedin. =================================

Apr 25, 2024 • 4min
How to Get Past Fear and Anxiety
In this solo episode, Bill Caskey addresses a common challenge faced by professionals: the nagging feeling of fear, anxiety, or doubt that can creep up unexpectedly. Drawing from his extensive experience, Bill shares a simple yet powerful strategy to overcome these mental hurdles. By adopting a mindset centered on genuinely helping the customer, regardless of whether they ultimately choose to work with you, the fear and anxiety dissipate. Ready to Challenge the limits of your income? Join the Million Dollar Seller 5-Day Challenge Today! http://milliondollarsellerchallenge.com ================================= Is it time to make a BOLD move in your business? If so, download our brand new book, "12 Bold Moves - Insider Secrete to Reinventing Yourself and Your Business." http://12boldmoves.com The Insider program is open for enrollment. If you have not checked out our small learning group, go to http://advancedsellingpodcast.com/insider to join today! =================================