Fitt Insider

Alex Mather, founder and CEO of Eternal, focuses on innovative healthcare tailored for the physically active. With a strong background from Strava and The Athletic, he discusses a holistic approach to health, integrating bloodwork, DEXA scans, and VO2 max tests. Mather emphasizes the importance of finding joy in long-term health habits and advocates for a proactive, performance-centered healthcare strategy. He also shares insights on creating personalized wellness plans for aging athletes, breaking down myths about longevity, and the role of technology in fitness.

In this engaging conversation, Jason Goodman, co-founder of Bathhouse, shares his vision for a modern wellness oasis that blends ancient bathing rituals with contemporary design. He discusses the innovative shift from traditional memberships to day passes, creating a more accessible experience for wellness seekers. Jason also dives into the evolution of sauna culture and the importance of community in fostering social connections. He reveals how Bathhouse aims to redefine relaxation and revitalization while expanding its unique offerings across new locations.

Dr. Michael Doney, the Executive Medical Director of Biograph, shares insights from a clinic focused on preventative health and personalized diagnostics. He discusses transforming patient journeys with actionable health data and balancing innovation with clinical rigor. Doney also addresses the importance of making healthcare accessible while integrating technology into wellness routines. Discover how Biograph stands out from traditional primary care, advocating for a holistic approach to health that merges data and lifestyle changes.

Jen Batchelor, co-founder and CEO of Kin Euphorics, brings her background as a third-generation distiller to the forefront of non-alcoholic spirits. She discusses how Kin aims to redefine drinking culture by promoting social rituals centered on wellness. Batchelor highlights the use of circadian science in crafting their beverages and explains how loyalty is prioritized over rapid growth. She also shares insights on fostering emotional connections through mindful consumption and the transformative potential of replacing traditional alcohol with Kin's innovative drinks.

Today, I'm joined by Ross Mackay, founder and CEO of Cadence.   Cadence is a performance supplement brand creating premium hydration products for goal-oriented individuals — from elite athletes to business leaders.   In this episode, we discuss building a brand that's bigger than the product itself.   We also cover: Shaping a lifestyle brand with strategic collabs Decision-making frameworks for high-performing teams Creating content to document the entrepreneurial journey Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider    Cadence Website: https://usecadence.com/  Cadence IG: https://www.instagram.com/usecadence/  YouTube: https://www.youtube.com/@RossMackay1    -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/   Chapters: (00:00) Introduction (01:15) Ross's background and entrepreneurial journey (03:50) The transition from Daring Foods to Cadence (05:10) Differentiating in a crowded supplement market (08:35) Building authentic brand content and community (11:10) Strategic collaboration approach and tiered partnerships (14:15) The momentum behind Cadence's rapid growth (16:30) Decision-making frameworks for a high-performing team (20:50) Creating lifestyle products vs just supplements (23:50) Cadence's product system: Core, Race, and Recover (27:25) Product roadmap and upcoming innovations (32:35) The cultural rise of running and endurance sports (35:15) Personal athletic goals vs. product development (37:50) Balancing entrepreneurship with new fatherhood (41:00) Conclusion  

Today, I'm joined by Dr. Anthony Gustin, co-founder of Lineage Provisions. Lineage Provisions is tackling the broken food system through clean meat products that support sustainable agriculture while providing consumers nutrient-dense snacks. In this episode, we discuss the critical connection between soil health, animal agriculture, and human well-being. We also cover: Building a regenerative supply chain Solving problems rather than chasing trends Consequences of our disconnection from nature Subscribe to the podcast → insider.fitt.co/podcast   Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider    Lineage Provisions Website: https://lineageprovisions.com/  Lineage Provisions IG: https://www.instagram.com/lineageprovisions/  Equipfoods Website: https://www.equipfoods.com/  Anthony Gustin’s Website: https://dranthonygustin.com/  The Feed Newsletter: https://dranthonygustin.com/newsletter/  The Natural State Podcast: https://dranthonygustin.com/podcasts/  Facebook: https://www.facebook.com/DrAnthonyGustin/  Instagram: https://www.instagram.com/dranthonygustin/  X: https://x.com/dranthonygustin/  YouTube: https://www.youtube.com/dranthonygustin    -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.    Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/   Chapters:  (00:00) Introduction  (01:40) Anthony's background (03:50) The crisis in our food system and soil health  (07:00) Creating meat products that solve real problems  (10:30) The issue with most "grass-fed" claims  (14:30) The challenges of air-drying meat with organs  (17:40) Health consumerism vs. natural human environments  (21:30) The complexity of building a regenerative supply chain  (24:20) Disconnection from nature as our fundamental problem  (28:00) The limitations of policy-driven food system change  (32:00) Education as a pillar of Lineage Provisions' mission  (35:00) Finding fulfillment in tackling hard problems  (38:00) Conclusion

Today, I'm joined by Robert Hammond, president & CSO of Therme Group US. After co-founding New York's High Line, Robert is now helping Therme bring thermal bathing to America through large-scale wellness destinations. In this episode, we discuss reimagining social bathing culture across US urban centers. We also cover:   Creating affordable wellness spaces for the masses The social and spiritual benefits of communal bathing Building destinations that generate tax revenue and jobs   Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribeFollow us on LinkedIn → linkedin.com/company/fittinsider Website: https://www.thermegroup.com/therme-group-us Therme Group IG: https://www.instagram.com/thermegroup Robert’s IG: https://www.instagram.com/thehighlineguy/ The Culture of Bathing Newsletter: https://cultureofbathing.substack.com/ The Culture of Bathing IG: https://www.instagram.com/cultureofbathing - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:15) Robert's background and Therme's scale (03:00) How Therme's model differs from American wellness concepts (05:00) The three main areas: Play, Relax, and Restore (07:15) Creating an indoor tropical experience year-round (08:45) Bathing as a universal cultural experience (10:45) The social aspect as the "sticky" part of the bathing business (12:30) Using scale to keep prices accessible (14:15) Working with cities to develop urban locations (16:30) Creating new downtown destinations and tax revenue (18:30) The Peter Attia effect on wellness adoption (21:15) How different bathing businesses serve different needs (24:15) Making bathing inclusive and body-positive (27:00) Marketing wellness vs. marketing fun (29:45) The social value of bathing experiences (31:30) The meditation-like quality of bathing (33:30) The beginning of a bathing movement (35:15) Democratizing wellbeing through scale (37:00) Conclusion

Robby Sansom, co-founder and CEO of Force of Nature, leads a radical approach to ethical meat production that emphasizes animal welfare and soil regeneration. He discusses the true cost of cheap food and the environmental impact of our current food system. The conversation highlights the importance of transparency and educating consumers about sustainable practices. Robby also shares insights into reshaping consumer habits and the challenges of fostering healthier eating patterns in a profit-driven industry.

Pete Hull, founder and CEO of Fitstop, shares insights from his experience leading a 165-location fitness franchise across four countries. He discusses the transformative power of social strength training and its role in fostering community and connection among members. Pete also delves into the unique challenges of expanding Fitstop into the U.S. market, the importance of finding the right franchise partners, and adapting his fitness methodology to a new culture. Exciting plans for making training more accessible highlight the holistic approach he champions.

In this engaging conversation, Tom Leverton, CEO of Purpose Brands, discusses the merger of Self Esteem Brands and Orangetheory Fitness, creating a powerhouse in health and wellness. He dives into strategies for international franchise expansion and the use of technology to enhance member experiences. Tom shares insights on managing brand identities while fostering synergies. He also touches on the evolving fitness landscape and the importance of innovative partnerships to keep pace with industry transformations.