The PR Podcast

Pitching reporters is a key skill for a #PublicRelations pro. But getting that reporter's attention can be a challenge! Briella Tomassetti, reporter for FOX5 in New York, shares some of the ways you can up your game to snag a story or interview and how reporters and editors trade information to make the daily newscast.  The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals.  Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast.

Got questions about PR? The PR Podcast goes to the Public Relations thread on Reddit to offer insight and advice on publicly stated questions there. Questions include: "Should I lie to a reporter?" (NO!) and "How do I make something boring newsworthy?"  The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals.  Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast.

In addition to representing our clients, Public Relations professionals have a responsibility to the world in which we live. Barbara Wagner, CEO of newly-created Barbara Wagner Communications in New York City, talks about how she's helping her clients help the city rebound from COVID-19 and about how she has combined her passions for real estate, art, food and entertainment into a vibrant new agency.  The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals.  Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast.

Do you use news releases? Are they valuable? Do they get clients the coverage they want? Host Jody Fisher goes deep on his thoughts around why news releases are valuable, why they get reporters thinking and how you can use them to create endless content for your clients.  The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals.  Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast.

There are so many ways to maximize your public relations work with clients! We talk with Angela Kambarian, President of Essential Communications in New York, on some of her "go to" strategies, including how she handles internal communications and what she does when there's no news coming from a client!  The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals.  Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast.

What can you do to get the most out of your day? Jody outlines his "Five Things to Boost Your Productivity" blog post and asks for your feedback. Also, a suggestion to PR pros on how they need to enhance their skills with video and audio.  The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals.  Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast.

How do you begin to decipher all your opportunities in digital media? Sarah Evans, CEO of Sevans Strategy, turns on a firehose of information about leveraging social media, platforms like Reddit and Next Door and even emerging platforms like Clubhouse.  The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals.  Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast.

What are the benefits to hiring a public relations professional? Dr. Christina Johns, Senior Medical Advisor for PM Pediatrics, talks about how her work representing the country's largest pediatric urgent care provider has been helped by using an effective public relations program.  The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals.  Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast. 

This week we return to the Reddit Public Relations page to answer some questions posed to the community there, including: "Your busy CEO doesn't have a high-resolution headshot;" "Never be rude to unknown callers;" "Master's Degree in Public Relations?" and more!  The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals.  Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast.

How do you align client expectations and get the best out of them so you can deliver on your strategy? This week we talk with Michelle Garrett, who works with clients at the intersection of PR, content marketing and social media. As a public relations consultant and freelance writer, she specializes in working with B2B clients. Michelle was named a Top Digital PR Leader in 2020 and her articles have been featured in Entrepreneur, Ragan’s PR Daily,  Muck Rack, and Freelancers Union, among others. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals.  Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast.