"If you're lying, you're dying," says Molly McPherson, Crisis Communications expert and author of "Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis." We talk about how to prepare for a crisis, the steps to take when navigating challenges to your organization or brand and how crisis can also mean opportunity if handled properly. 

The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals.  Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast.