The PR Podcast

Summer in the Hamptons is all about what's hot and new. And no one does it better than WordHampton PR. Nicole Castillo is President of WordHampton Public Relations, the premier PR agency in The Hamptons and ranked one of the top 50 PR firms in New York by O’Dwyers. Specializing in restaurants, lifestyle and beauty businesses, non-profits and events, WordHampton has trademarked the terms We Speak Restaurant and The Hamptons Insiders. As the summer season has just kicked off in the Hamptons, there is so much happening out East to discuss. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.WordHampton: Website - www.wordhamptonpr.comFacebook - https://www.facebook.com/wordhamptonInstagram - https://www.instagram.com/wordhampton_prThe PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?

About our guest: ⁠Dana Arschin⁠ is a 3-time Emmy Award-winning journalist and the first-ever Storyteller for the Holocaust Memorial and Tolerance Center of Nassau County. She spent six years reporting and anchoring at Fox 5 News and previously worked at News 12 The Bronx/Brooklyn, where she earned her first Emmy and multiple New York Press Club awards.  Today, as The Local Reporter, Dana shoots, writes, narrates, and edits broadcast-quality video segments that spotlight local businesses and individuals, using her social media expertise to help expand their reach.Her work is also deeply personal — Dana is the proud granddaughter of a Holocaust survivor. In 2018, she traveled to Poland to explore her family’s history, creating the Emmy-winning short film The Forgotten Camps. A Long Island native, Dana is fluent in Spanish, and in her free time enjoys flying trapeze, playing sports, and spending time with her husband and two young daughters. About The PR Podcast: The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Dana Arschin: Facebook - https://www.facebook.com/DanaArschinKraslowtwitter - https://x.com/DanaArschinInstagram - https://www.instagram.com/dana_arschin/Linked In - https://www.linkedin.com/in/dana-arschin/website - https://danaarschin.weebly.com The Local Reporter: Instagram - https://www.instagram.com/the.local.reporter/website - https://www.thelocalreporter.info Chow or Never: Instagram - https://www.instagram.com/chow_or_never/ The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/ Twitter - https://x.com/ThePRPodcast1 Instagram - https://www.instagram.com/theprpodcast_/ TikTok - https://www.tiktok.com/@theprpodcast? 

Host Jody Fisher recently spoke with a class of communications and arts students at Montclair State University.. dishing on everything from PR to career paths and what the future holds for young people. Listen to this special episode taped live in the classroom of Professor Tim Scheld, formerly News Director at WCBS-AM, Newsradio 880. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?

Do GenZ and hustle culture in PR mix? Tawanda Carlton is Chief Operations Officer and CoFounder of BrandSavor Media + Marketing, based in Atlanta, GA. As an “old-school” millennial, she’s built her career on persistence, long hours, and relentless relationship-building. Today she sees a new generation of professionals approaching PR with a different mindset—sometimes brilliantly, but often missing the mark. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.Tawanda Carlton: Instagram - https://www.instagram.com/tawandapr/LinkedIn - https://www.linkedin.com/in/tawanda-carlton-a60bb016/Brand Savor: Website - https://brandsavor.coInstagram - https://www.instagram.com/brandsavorco/LinkedIn - https://www.linkedin.com/company/brandsavorcomms/The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?

What does it take to launch an agency or a brand? Jennifer Kaplan is the founder and CEO of Evolve Public Relations and Marketing, a premier PR agency she established in 2010 to help businesses and professionals authentically tell their stories. With a communications degree from Arizona State University and an entrepreneurial spirit, Jennifer has dedicated her career to elevating brands, building trust, and fostering meaningful connections.Jennifer comes from a family of entrepreneurs, so forging her own path was a no-brainer! As a young professional, she left her steady sales job to take on her first client, boldly launching herself into the rest of her career. In 2005 she co-founded her first PR start-up, PRIME 3, LLC, but later sold her share to branch out and start Evolve! Now, her team works across industries to provide media coverage, influencer engagement, reputation management, and crisis communications.Jennifer’s work has garnered widespread acclaim. She’s been honored as one of “The Most Influential Women in Arizona Business” by AZ Business Magazine, a “40 Under 40” by Phoenix Business Journal, a “Woman of Achievement” by InBusiness Magazine, and the inaugural Hugh Downs School of Human Communication Alumni of the Year.When Jennifer isn’t running her agency, she fills her cup with yoga, cheering on the ASU Sun Devils, and of course, spending time with her family.The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.Evolve PR and Marketing: Website - www.evolveprandmarketing.com Facebook - https://www.facebook.com/EvolvePRandMarketing/Instagram - https://www.instagram.com/evolveprandmarketing/LinkedIn - https://www.linkedin.com/in/jennifer-kaplan-b331948 The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?

Serving specialized industries takes specialized skills! Ben Brugler is the CEO and president of Akhia, an agency focused on supporting manufacturers in both the b2b and b2c industries. Ben has been in the industry for 25 years, with 24 of those spent at Akhia as he worked his way up from entry level account coordinator to his current role as CEO.The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.Ben BruglerLinkedIn: https://www.linkedin.com/in/benbrugler/AkhiaFacebook: https://www.facebook.com/akhiacommunications/Instagram: https://www.instagram.com/akhiagramLinkedIn: https://www.linkedin.com/company/akhia/posts/?feedView=all The PR PodcastFacebook: https://www.facebook.com/ThePRPodcast/Twitter: https://x.com/ThePRPodcast1Instagram: https://www.instagram.com/theprpodcast_/TikTok: https://www.tiktok.com/@theprpodcast?

Doug Simon is the Founder & CEO of the award-winning company DS Simon Media. Growing his company from self-funded startup with just $2,000 from his father’s life insurance policy, DS Simon Media is now a multi-million-dollar company serving top brands in healthcare, technology, travel, financial services, consumer goods, entertainment, retail, non-profits and others. Doug has testified in the US Senate as an expert witness on issues affecting public relations. Doug is also the host of the award-winning “PR’s Top Pro’s Talk…” video podcast series which has completed 300 episodes. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Doug Simon LinkedIn: https://www.linkedin.com/in/dougsimon/D S SimonLinkedIn: https://www.linkedin.com/company/d-s-simon-mediaFacebook: https://www.facebook.com/DSSimonMedia/Instagram: https://www.instagram.com/dssimonmedia?igsh=MTdmMWF5eGRuM2h6Zg%3D%3DTwitter: https://x.com/DSSimonMediaThe PR Podcast Facebook: https://www.facebook.com/ThePRPodcast/Twitter: https://x.com/ThePRPodcast1Instagram: https://www.instagram.com/theprpodcast_/TikTok: https://www.tiktok.com/@theprpodcast?

Networking and influencer relations are two essential pieces of good PR! Kate Marlys is Founder of PhillyPRGirl based in Philadelphia, where she turned a successful blog into a thriving agency. She talks about how she works with influencers to punch through the media noise and how to network effectively to build awareness and connections. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.PhillyPRGirl: Facebook - https://www.facebook.com/PhillyPRGirlTwitter- https://x.com/Philly_PR_GirlInstagram - https://www.instagram.com/philly_pr_girl/?hl=enTikTok - https://www.tiktok.com/@phillyprgirl?lang=enLinkedIn - https://www.linkedin.com/company/philly-pr-girl/posts/?feedView=allThe PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?

Political PR isn’t just about elections! Erika Gulija is VP at New Heights Communications where she works with clients to navigate the political process. She talks about how messaging and media relations never stop translating between clients who want to tell stories and the stories reporters want to tell. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.Erika Gulija: Website - https://www.newheightscommunications.com/about/erika-gulija/ Twitter: https://x.com/erikagulijaLinkedIn: https://www.linkedin.com/in/erikagulija/New Heights Communications: Website - https://www.newheightscommunications.com/about/erika-gulija/Facebook: https://www.facebook.com/NewHeightsCommunicationsTwitter: https://x.com/NewHeightsCommsLinkedIn: https://www.linkedin.com/company/new-heights-communications/The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?

When media call, be ready to answer! Liz Reilly is a Senior Manager at Next PR, based in Denver, CO. She's won the "Rising Star 30 under 30" award from PRNEWS and has been named a grand prize finalist for Ragan's Media Relations "Professional of the Year." Her bread and butter is getting home run media placements for clients, including strategy for launches, funding announcements and thought leadership for technology companies.The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.Liz Reilly: LinkedIn - https://www.linkedin.com/in/elizabethreilly1/NextPR: LinkedIn - https://www.linkedin.com/company/next-pr-official-1/?viewAsMember=trueThe PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?