

The PR Podcast
Jody Fisher
The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators to share ideas and strategies to tell impactful stories that make a difference. Host Jody Fisher has spent 30 years in news, first as a radio reporter and anchor in New York City and then in PR representing clients across a variety of industries including healthcare, higher education, financial services, real estate, entertainment, and non-profit. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.
Episodes
Mentioned books

Oct 27, 2025 • 29min
234. G.C. Murray II, Esq. on Storytelling, Empathy and Controlling the Narrative
On this episode of The PR Podcast, we sit down with G.C. Murray II, Esq. — an award-winning attorney, executive coach, and author of A Greater Change: A Nonprofit Guidebook. Recognized by both the American Bar Association and the National Bar Association for his ethics and leadership, G.C. brings a rare perspective from the world of law to the world of communications. He shares powerful lessons on protecting reputation under pressure and leading through storytelling with precision, trust, and empathy. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast. G.C. Murray: LinkedIn - https://www.linkedin.com/in/gc2esqFacebook - https://www.facebook.com/gc2esqInstagram - https://www.instagram.com/gc2esq/Website - https://www.gc2esq.com https://www.association.law The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?

Oct 20, 2025 • 31min
233. Kalie Moore, High Vibe PR, on Gaming, Women and AI
This week, we sit down with Kalie Moore, angel investor and founder of High Vibe PR, a boutique agency amplifying the world’s most innovative brands in Gaming, Web3, and AI. From launching BITKRAFT Ventures, one of the leading gaming VC firms, to being named one of AdAge’s Women to Watch Europe, Kalie has built a global career connecting the dots between technology, culture, and storytelling. She joins us to talk about how she turned her Berlin startup experience into a powerhouse PR business that’s shaping the future of digital entertainment. Tune in to hear how Kalie approaches cutting-edge industries, why gaming PR is more complex (and creative) than you think, and how emerging tech is changing the rules of communication. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. PRCoverage.ai tool - https://prcoverage.ai High Vibe PR: website - https://www.highvibepr.com/LinkedIn - https://www.linkedin.com/company/high-vibe-pr/ Kalie Moore: Twitter - https://x.com/kaliemoore?lang=enLinkedIn - https://www.linkedin.com/in/kaliemoore/ The PR Podcast:Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast

Oct 6, 2025 • 32min
232. Karin Venegas, anat, on successful PR for non-profits
Karin Venegas knows the power of art to move people — and how the right story can move entire communities. As Vice President of Arts & Culture at anat. PR in New York, she helps museums, theaters, and cultural institutions craft narratives that drive action and amplify impact. Hear how she’s redefining what it means to communicate with purpose in the world of arts and culture. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Karin Venegas: LinkedIn - https://www.linkedin.com/in/karin-venegas/ anat: website - www.anatgerstein.comLinkedIn - https://www.linkedin.com/company/anat-gerstein-inc/posts/?feedView=all The PR Podcast:Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast

Sep 22, 2025 • 32min
231. James Colistra, Wonderfish, on the Power of Podcast Guesting
How can podcasting help you raise your profile, connect with the right audiences, and truly engage in ways other media can’t? In this episode of The PR Podcast, we sit down with James Colistra, founder of Wonderfish and creator of the Podcast Power Circuit™, to explore the power of podcast guesting.With a background in marketing and media at outlets like Forbes and The Economist, James brings deep expertise on how to turn podcast appearances into strategic opportunities. He shares insights on selecting the right shows, crafting authentic messages, and building lasting connections with listeners. Whether you’re a brand leader, entrepreneur, or communications pro, you’ll learn how podcasting can elevate your visibility, establish thought leadership, and open doors to new opportunities.The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.James Colistra: Twitter: https://x.com/jimjimma5Instagram: https://www.instagram.com/jimjimma5/LinkedIn: https://www.linkedin.com/in/jamescolistra/Wonderfish: website: www.wonderfishpr.comLinkedIn: https://www.linkedin.com/company/wonderfish/posts/?feedView=allThe PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?

Sep 8, 2025 • 32min
230. Eileen Wixted, Wixted & Company, on Crisis and Empathy
This week on The PR Podcast, we’re joined by Eileen Wixted, a nationally recognized crisis communications strategist and the founder of Wixted & Company.Eileen started her career as an Emmy-winning broadcast journalist before moving into corporate communications, where she built a reputation for guiding leaders through some of the most high-stakes situations imaginable—from nuclear energy and health care to financial services and agriculture.In this conversation, Eileen shares the lessons she’s learned from decades in the field: why leaders should own their bad news, how empathy and kindness can actually strengthen a crisis response, and what it really takes to prepare organizations for their toughest moments.If you’ve ever wondered what separates those who crumble under pressure from those who rise to the occasion, this episode is packed with insights you won’t want to miss.The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.Wixted & Company: website - https://www.thinkwixted.com/Facebook - https://www.facebook.com/WixtedCo/LinkedIn - https://www.linkedin.com/company/wixted-&-company/Eileen Wixted: LinkedIn - https://www.linkedin.com/in/eileen-wixted-97b4796/The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?

Sep 2, 2025 • 31min
229. Scott Powell, Skyline Corporate Communications Group on Messaging to the Financial Markets
In this episode of The PR Podcast, we sit down with Scott Powell, President of Skyline Corporate Communications Group, LLC, to explore the art and strategy of corporate storytelling in today’s global capital markets. Scott brings a front-row perspective on how companies can stand out in an increasingly crowded media and investor landscape.The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.Scott Powell: LinkedIn - https://www.linkedin.com/in/scott-powell-722257a/Skyline Corporate Communications Group: website - www.skylineccg.com The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?

Aug 25, 2025 • 29min
228. Evan Boyer, Founder & CEO, Leaders PR on starting your PR agency
This week on The PR Podcast, we sit down with Evan Boyer, founder and CEO of Leaders PR, to talk about what it really takes to make the leap from big agency executive to independent shop owner. After years in senior leadership at FleishmanHillard and other top firms, Evan launched his own consultancy in 2025, driven by the rise of AI, seismic shifts in the agency landscape, and a personal conviction that now was the time to build something new.Evan pulls back the curtain on what “Founder-Year-Zero” looks like — from building a pipeline and saying no to the wrong clients, to using technology as a replacement for agency infrastructure. We also get into how AI is actually saving PR pros time (and where it’s still smoke-and-mirrors), why the fractional PR model is gaining ground, and why he believes the Southeast is the next big growth region for B2B communications.If you’ve ever thought about starting your own shop — or just want to hear how AI and industry upheaval are reshaping PR in real time — this episode is for you.The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Evan Boyer: LinkedIn - https://www.linkedin.com/in/evanboyer/Leaders PR: website - https://www.leaderspr.comInstagram - https://www.instagram.com/leaders_prLinkedIn - https://www.linkedin.com/company/leaderspr/The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?

Aug 18, 2025 • 33min
227. Stephanie Scott-Bradshaw: Building Beauty, Wellness & Lifestyle Brands That Last
In this episode of The PR Podcast, we sit down with Stephanie Scott-Bradshaw, Founder & CEO of First and Last PR, a leading public relations and digital marketing agency specializing in beauty, wellness, and lifestyle brands.A former beauty editor and global marketing director, Stephanie launched her agency in 2012 from a one-bedroom apartment and has since grown it into a thriving Jersey City office. She shares her journey from corporate life to entrepreneurship, how she balances being a powerhouse business leader and devoted mom, and why creating spaces where every voice feels seen and respected is at the core of her mission.We dive into:How to build a brand that stands out in the beauty, wellness, and lifestyle spaceThe importance of diversity and inclusion in PR and marketingStrategies for growing a business from the ground upLessons learned from her feature in ESSENCE Magazine’s 55th Anniversary EditionWhether you’re a PR pro, brand founder, or aspiring entrepreneur, this conversation is packed with inspiration and actionable insights.Follow Stephanie Scott-Bradshaw & First and Last PR:🌐 Website: www.firstandlastpr.com📸 Instagram (Stephanie): @stephscottrocks📸 Instagram (Agency): @firstandlastpr🔗 LinkedIn (Stephanie): https://www.linkedin.com/in/stephanie-scott-bradshaw-3a72335🔗 LinkedIn (Agency): https://www.linkedin.com/company/first-and-last-prFollow The PR Podcast:🌐 Website: www.theprpodcast.com📸 Instagram: @theprpodcast🐦 Twitter/X: @theprpodcast🎵 TikTok: @theprpodcast

Aug 11, 2025 • 26min
226. The Ten Commandments of Public Relations
Want to land more stories? There are rules. In this solo episode, host Jody Fisher lays out the 10 Commandments of Pitching Media — the hard-earned rules every PR pro should follow if they want to break through the noise and get reporters to pay attention. From crafting the perfect subject line to building real relationships with journalists, this episode is packed with actionable advice for beginners and seasoned pros alike.🎯 Whether you’re a solo publicist, agency leader, or in-house comms pro — this is the pitch checklist you didn’t know you needed.The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?

Jul 21, 2025 • 26min
225. Reddit Asks, We Answer: Raw PR Advice for Founders, Pros & the PR-Curious
This week on The PR Podcast, we’re turning the tables — and the questions are coming straight from Reddit.Host Jody Fisher dives into a wild mix of PR questions from entrepreneurs, professionals, and the downright frustrated. No fluff. No jargon. Just real answers to real problems.🔍 We tackle:- What PR a founder, startup, or small biz actually needs (and what’s a waste of time)- How to tell your PR agency you’re jumping ship to a competitor- Tips for hiring the right independent publicist or boutique firm- The tough question: “What am I doing wrong?”- And the kicker: The most unhinged task you've ever been asked to do in PR 😳If you’ve ever worked in PR, hired PR, or wondered why it’s not working, this is your episode.The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?


