The PR Podcast

Jody Fisher
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Dec 15, 2025 • 24min

240. Jody Fisher, Reddit Q&A #14

In this special solo episode of The PR Podcast, host Jody Fisher steps into the hot seat to respond to real, unfiltered questions from the public relations community — pulled straight from Reddit.From emotional career crossroads to practical visibility questions, this episode tackles what PR pros are really thinking but don’t always say out loud. Topics include burnout, confidence, internal vs. external communications, knowing when to go on a PR tour, where you belong in the industry, and how to recognize opportunity when it shows up.Some of these posts are raw. Some are tactical. All of them are deeply relatable for anyone navigating a career in public relations.If you’ve ever wondered:• Is this normal in PR?• Am I on the right path?• Where do I go next?This episode is for you.Reddit threads discussed in this episode:• Writing this with tears in my eyes• Career advice: corp comm to internal comm• Should I go on a PR tour?• I love my career but don’t know where to settle• My local news says they want to feature me — now what?Questions or topic ideas? Send them our way.The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?
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Dec 8, 2025 • 33min

239. Bridget Sicsko & Lydia Bagarozza, Visibility on Purpose, on Getting Started with DIY PR

Visibility on Purpose, founded by Lydia Bagarozza and Bridget Sicsko, is redefining how founders and small business owners approach PR. In this episode, they break down how their PR strategy studio helps brands get seen, featured, and remembered—without relying on expensive agencies or guesswork.Lydia has led campaigns for top consumer brands sold at Ulta, Target, Amazon, and Whole Foods, while Bridget brings the storytelling expertise of a former book publisher and speaker, helping founders craft narratives that consistently land in USA Today, Time Magazine, Yahoo, Fortune, mindbodygreen, and leading podcasts.We dive into:• The gap between DIY PR and traditional agencies• What founders truly need to secure meaningful media• How to build story angles that attract journalists• What Visibility on Purpose teaches that most PR pros don’t• Real examples of brand features and how they happenedThe PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.🎥 Watch more from Visibility on Purpose on YouTube:👉 https://www.youtube.com/@visibilityonpurpose🔗 Connect with Visibility on Purpose:Website: https://www.visibilityonpurpose.comInstagram: https://www.instagram.com/visibilityonpurposeLydia: https://www.instagram.com/lydiabagarozzaBridget: https://www.instagram.com/bridgetsicskoThe PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?
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Dec 1, 2025 • 30min

238. Matthew Pierce, Ambient New York, on creativity and tourism PR

This week on The PR Podcast, we sit down with Matthew Pierce — a strategic communicator, storyteller, and multidisciplinary creator who blends PR expertise with music, video, and live performance to make messages unforgettable. After a decade managing major campaigns on Madison Avenue, Matthew now helps brands, leaders, and event organizers bring their stories to life through documentary-style video, custom songs, creative content, and high-impact stage performances.We dig into how he chooses the right medium for a story, how business strategy informs creativity, and why audiences connect more deeply with moments that feel real, intentional, and crafted for them. From corporate events to custom rap performances to storytelling through his “Ambient New York” videos, Matthew’s work shows what happens when strategy and creativity collide.The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Matthew Pierce: YouTube - https://www.youtube.com/@AmbientNewYorkLinkedIn - https://www.linkedin.com/in/matthewrussellpierce/Instagram - https://www.instagram.com/boypiercemusic/The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?
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Nov 24, 2025 • 24min

237. Kristi Straw, Lighthouse Leadership Consultants, on Unicorn Leadership

This episode features Kristi Straw, Founder & CEO of Lighthouse Leadership Consultants™ ⭐ and the creator of the UNICORN Leader™ model 🦄—a framework reshaping how executives think about influence, trust, and high-performance culture. With more than 25 years in senior leadership roles, Kristi has become a sought-after advisor for top performers navigating big transitions: stepping into the C-suite, scaling teams, rebuilding culture, or redefining their leadership brand 🚀.Kristi is known for her no-nonsense, truth-telling approach 🎯 to coaching, helping leaders get clear, get confident, and take bold action that actually moves their careers forward. Today, she breaks down what real leadership looks like now—from building a personal brand that commands attention inside your organization 👀 to diagnosing the hidden issues that tank team performance ⚡.If you want to lead with more impact, communicate with authority, and future-proof your career, this is a conversation you don’t want to miss 🎙️.The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.Kristi Straw: LinkedIn - https://www.linkedin.com/in/kstrawmbaInstagram - https://www.instagram.com/lighthouseleadershipconsultant/Lighthouse Leadership Consultants™: Website - https://lighthouseleadershipconsultants.com/LinkedIn Company Page - https://www.linkedin.com/company/lighthouseleadershipconsultants UNICORN Leader™Amazon - https://www.amazon.com/UNICORN-Leader-Innovation-Influence-Workplace/dp/B0DGFJTSQ6The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?Christopher Appoldt Photography: website - https://www.christopherappoldt.com
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Nov 17, 2025 • 21min

236. Christiaan Brown, RH Strategic, on Leading With Empathy

Christiaan Brown, SVP at RH Strategic, joins The PR Podcast to talk about what smart communications leadership looks like in 2025 and beyond. A seasoned PR veteran, Christiaan has built and led programs for Fortune 500 brands, major healthcare systems, nonprofits, and early-stage innovators.In this episode, he breaks down why the next era of agency–client relationships hinges on two things: empathy and strategic clarity. Christiaan shares how PR teams can better understand what clients actually need, how to simplify the chaos of modern communications, and why clear, honest counsel matters more than ever.If you want practical, grounded advice on elevating your client partnerships — and becoming the kind of communicator people trust — this conversation is for you.The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.Christiaan Brown: LinkedIn - https://www.linkedin.com/in/christiaanbrownRH Strategic: Website - https://rhstrategic.comTwitter - https://x.com/RHstrategicLinkedIn - https://www.linkedin.com/company/rh-strategicThe PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?
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Nov 10, 2025 • 23min

235. Tara Goodwin, Goodwin Consulting, on Crisis Prep

When a crisis strikes, leaders have two choices: react (and possibly make mistakes) or respond with strategy, clarity, and confidence. This week, we’re joined by Tara Goodwin, founder of Goodwin Consulting and one of Boston’s top crisis communications experts. For more than 30 years, Tara’s helped CEOs, public figures, and global brands manage high-stakes reputation challenges—from Fortune 500 energy companies to Tom Brady, Bill Belichick, and Aerosmith’s Joey Kramer. She’s a sought-after international speaker and Vistage workshop leader, a trusted media voice featured in Business Insider, and the author of a forthcoming book on how to lead through the toughest moments of your career.In this conversation, Tara shares the secrets of staying calm when the world’s watching—why speed can be the enemy of accuracy, how to turn internal chaos into clear communication, and what every leader should do before the crisis hits. If you care about reputation, leadership, and the stories that define us—this episode is for you. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals.  Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast. The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast Tara Goodwin: LinkedIn - https://www.linkedin.com/in/taragoodwin1 Goodwin Consulting:Website - https://goodwin-consulting.comInstagram - https://www.instagram.com/goodwinconsultingFacebook - https://www.facebook.com/GoodwinGroupPR
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Oct 27, 2025 • 29min

234. G.C. Murray II, Esq. on Storytelling, Empathy and Controlling the Narrative

On this episode of The PR Podcast, we sit down with G.C. Murray II, Esq. — an award-winning attorney, executive coach, and author of A Greater Change: A Nonprofit Guidebook. Recognized by both the American Bar Association and the National Bar Association for his ethics and leadership, G.C. brings a rare perspective from the world of law to the world of communications. He shares powerful lessons on protecting reputation under pressure and leading through storytelling with precision, trust, and empathy. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast. G.C. Murray: LinkedIn - https://www.linkedin.com/in/gc2esqFacebook - https://www.facebook.com/gc2esqInstagram - https://www.instagram.com/gc2esq/Website - https://www.gc2esq.com https://www.association.law The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?
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Oct 20, 2025 • 31min

233. Kalie Moore, High Vibe PR, on Gaming, Women and AI

This week, we sit down with Kalie Moore, angel investor and founder of High Vibe PR, a boutique agency amplifying the world’s most innovative brands in Gaming, Web3, and AI.  From launching BITKRAFT Ventures, one of the leading gaming VC firms, to being named one of AdAge’s Women to Watch Europe, Kalie has built a global career connecting the dots between technology, culture, and storytelling. She joins us to talk about how she turned her Berlin startup experience into a powerhouse PR business that’s shaping the future of digital entertainment. Tune in to hear how Kalie approaches cutting-edge industries, why gaming PR is more complex (and creative) than you think, and how emerging tech is changing the rules of communication.  The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  PRCoverage.ai tool - https://prcoverage.ai High Vibe PR: website - https://www.highvibepr.com/LinkedIn - https://www.linkedin.com/company/high-vibe-pr/ Kalie Moore: Twitter - https://x.com/kaliemoore?lang=enLinkedIn - https://www.linkedin.com/in/kaliemoore/ The PR Podcast:Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast
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Oct 6, 2025 • 32min

232. Karin Venegas, anat, on successful PR for non-profits

Karin Venegas knows the power of art to move people — and how the right story can move entire communities.  As Vice President of Arts & Culture at anat. PR in New York, she helps museums, theaters, and cultural institutions craft narratives that drive action and amplify impact.  Hear how she’s redefining what it means to communicate with purpose in the world of arts and culture. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Karin Venegas: LinkedIn - ⁠https://www.linkedin.com/in/karin-venegas/⁠ anat: website - ⁠www.anatgerstein.com⁠LinkedIn - ⁠https://www.linkedin.com/company/anat-gerstein-inc/posts/?feedView=all⁠ The PR Podcast:Facebook - ⁠⁠https://www.facebook.com/ThePRPodcast/⁠⁠Twitter - ⁠⁠https://x.com/ThePRPodcast1⁠⁠Instagram - ⁠⁠https://www.instagram.com/theprpodcast_/⁠⁠TikTok - ⁠⁠https://www.tiktok.com/@theprpodcast⁠
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Sep 22, 2025 • 32min

231. James Colistra, Wonderfish, on the Power of Podcast Guesting

How can podcasting help you raise your profile, connect with the right audiences, and truly engage in ways other media can’t? In this episode of The PR Podcast, we sit down with James Colistra, founder of Wonderfish and creator of the Podcast Power Circuit™, to explore the power of podcast guesting.With a background in marketing and media at outlets like Forbes and The Economist, James brings deep expertise on how to turn podcast appearances into strategic opportunities. He shares insights on selecting the right shows, crafting authentic messages, and building lasting connections with listeners. Whether you’re a brand leader, entrepreneur, or communications pro, you’ll learn how podcasting can elevate your visibility, establish thought leadership, and open doors to new opportunities.The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.James Colistra: Twitter: https://x.com/jimjimma5Instagram: https://www.instagram.com/jimjimma5/LinkedIn: https://www.linkedin.com/in/jamescolistra/Wonderfish: website: www.wonderfishpr.comLinkedIn: https://www.linkedin.com/company/wonderfish/posts/?feedView=allThe PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?

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