The PR Podcast

Companies spend millions attending industry conferences and events, but are they getting a meaningful return on their investment?On this episode of The PR Podcast, we’re joined by Alina Sysoeva, Head of PR at Drofa Comms, to explore how companies can turn major industry events into opportunities to build trust, strengthen their reputations and influence key stakeholders.Alina shares strategies for preparing executives, developing messages that resonate with important audiences and measuring success beyond leads, meetings and media coverage. We also discuss why visibility doesn't always translate into credibility and how PR professionals can help companies get more lasting value from their event investments.The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Alina SysoevaLinkedIn: https://www.linkedin.com/in/alinasysoeva/Drofa Comms LinkedIn: https://www.linkedin.com/company/drofa-comms/home/Website: https://www.drofa-ra.comThe PR Podcast Facebook: https://www.facebook.com/ThePRPodcast/Twitter: https://x.com/ThePRPodcast1Instagram: https://www.instagram.com/theprpodcast_/TikTok: https://www.tiktok.com/@theprpodcast?

How do you turn online attention into real-world action?On this episode of The PR Podcast, we’re joined by Talya Striph, Digital Director at anat, to explore how nonprofits, advocacy organizations and mission-driven brands can use digital communications to build audiences, inspire engagement and mobilize supporters.With more than a decade of experience in digital strategy and issue advocacy, Talya shares insights on what organizations are getting wrong on social media, how to move beyond likes and shares to meaningful action, the growing influence of AI and why traditional engagement metrics don't always tell the full story.We also discuss the challenges of building audiences on platforms organizations don't control and what it really takes to create digital campaigns that deliver measurable results.The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across healthcare, higher education, financial services, real estate, entertainment, and non-profit sectors. Talya StriphLinkedIn: https://www.linkedin.com/in/talya-striph/anatwebsite: https://anatgerstein.comThe PR Podcast Facebook: https://www.facebook.com/ThePRPodcast/Twitter: https://x.com/ThePRPodcast1Instagram: https://www.instagram.com/theprpodcast_/TikTok: https://www.tiktok.com/@theprpodcast?

What has changed in journalism — and what still matters?Tim Scheld is a media and journalism professor, former broadcast news executive, award-winning reporter, and author of "My Front Row Seat," a memoir about his career in news.In this episode of The PR Podcast, Tim talks about his path through journalism, the stories and experiences that shaped his career, and what PR professionals often misunderstand about how newsrooms make decisions.We also discuss how shrinking newsrooms, social media and AI are changing the relationship between journalists and communicators, what makes a strong pitch today, and what Tim is teaching the next generation of reporters.Plus, Tim shares the story behind "My Front Row Seat" and what he hopes readers take away from a lifetime spent in and around the news.The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Tim ScheldLinkedIn: https://www.linkedin.com/in/timscheld/?isSelfProfile=falseBook: https://www.sunburypress.com/products/my-front-row-seat?variant=44788778336349Book Signing: https://theodoresbooks.com/event/tim-scheld-9798888194294The PR Podcast Facebook: https://www.facebook.com/ThePRPodcast/Twitter: https://x.com/ThePRPodcast1Instagram: https://www.instagram.com/theprpodcast_/TikTok: https://www.tiktok.com/@theprpodcast?

Amanda Green is the founder of InYourVoice MediaWorks and creator of the newsletter “So, Now You’re a Journalist,” which explores the changing lines between journalism, PR, marketing and brand storytelling.A former television news producer, Amanda helps organizations think more like media companies—finding stronger stories, building direct relationships with audiences and adapting to a media landscape increasingly shaped by AI, brand newsrooms and the decline of traditional gatekeepers.The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Amanda Green LinkedIn: www.linkedin.com/in/amandagreen09Website: www.inyourvoicemediaworks.comSo, Now You're a Journalist Newsletter: stories.inyourvoicemediaworks.comThe PR Podcast Facebook: https://www.facebook.com/ThePRPodcast/Twitter: https://x.com/ThePRPodcast1Instagram: https://www.instagram.com/theprpodcast_/TikTok: https://www.tiktok.com/@theprpodcast?

Anna Crowe is the founder and CEO of Crowe PR, an award-winning integrated public relations agency she launched in 2015.Her path to PR is anything but typical. Anna began her career in accounting at a Big Four firm before moving into marketing and communications, where she went on to work with iconic brands including Sony, AT&T, Jennifer Lopez, The Beatles, and Coldplay. Today, she brings that combination of financial discipline, creativity, and an ROI-focused mindset to building brands and leading a growing agency. Anna is also a best-selling author, speaker, marketing professor, and entrepreneur who has spent more than two decades thinking about what makes brands—and the people behind them—stand out.The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Anna Crowewebsite: https://www.anna-crowe.comInstagram: https://www.instagram.com/acrowepr/LinkedIn: https://www.linkedin.com/in/annacrowe25/Crowe Media website: https://www.crowe-media.comInstagram: https://www.instagram.com/crowepr/LinkedIn: https://www.linkedin.com/company/crowepr/home/The PR Podcast Facebook: https://www.facebook.com/ThePRPodcast/Twitter: https://x.com/ThePRPodcast1Instagram: https://www.instagram.com/theprpodcast_/TikTok: https://www.tiktok.com/@theprpodcast?

Vishakha Mathur is a Vice President at SKDK and a strategic communications leader with more than eight years of experience helping major institutions shape how they are seen, understood, and trusted. She has led communications campaigns for Ivy League institutions, healthcare systems, major philanthropic organizations, and nonprofits, with expertise spanning media relations, issues management, stakeholder engagement, and reputation building.With a background in journalism and a master’s degree from Emerson College, Vishakha brings a reporter’s perspective to reputation and narrative strategy. Most recently, she co-authored a piece in PRNEWS examining how AI-powered search can pull together years of scattered information and criticism to create authoritative-sounding narratives about organizations — fundamentally changing how communicators need to think about reputation management. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Vishakha MathurLinkedIn: https://www.linkedin.com/in/vishakha-mathur/PR News Article: https://www.prnewsonline.com/ai-search-is-rewriting-your-companys-reputation-here-is-what-you-can-do-about-it/The PR Podcast Facebook: https://www.facebook.com/ThePRPodcast/Twitter: https://x.com/ThePRPodcast1Instagram: https://www.instagram.com/theprpodcast_/TikTok: https://www.tiktok.com/@theprpodcast?

Wanda J. Herndon is an award-winning communications executive, author, and trailblazer best known as the first senior vice president of global communications for Starbucks Coffee Company. Raised in a working-class African American family in Flint, Michigan, she became one of the first in her extended family to attend college and went on to build a groundbreaking career at Dow Chemical, DuPont, and Starbucks. Her memoir, Working Class to Breaking Glass, explores her journey through race, gender, leadership, belonging, and the power of claiming a seat at the table while opening doors for others.The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Wanda J. HerndonWebsite: https://wcommgroup.comLinkedIn: https://www.linkedin.com/in/wandajherndon/Book: https://www.amazon.com/Working-Class-Breaking-Glass-Womans-ebook/dp/B0HCDY3N7C?ref_=ast_author_mpbThe PR Podcast Facebook: https://www.facebook.com/ThePRPodcast/Twitter: https://x.com/ThePRPodcast1Instagram: https://www.instagram.com/theprpodcast_/TikTok: https://www.tiktok.com/@theprpodcast?

What does communication really look like when an airline incident is unfolding in real time?In this episode of The PR Podcast, host Jody Fisher talks with Dan Landson, founder of Ascension Communications and a strategic communications veteran with more than 20 years of experience in news, aviation, and transportation.After beginning his career as a television news producer, Dan spent more than a decade at Southwest Airlines and later led domestic communications at American Airlines. He shares lessons from managing high-pressure crises, building communications strategies around new business initiatives, navigating major infrastructure projects and recognizing the human stories that can have an extraordinary impact.The conversation also explores how PR professionals can balance speed with accuracy during a crisis, why communications needs to be tied directly to business goals, and how AI and emerging technology are changing the skills communicators need to succeed.The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients who want to tell their story and engage with audiences across healthcare, higher education, financial services, real estate, entertainment, and non-profits. Dan LandsonLinkedIn: https://www.linkedin.com/in/dan-landson/Ascension Communicationswebsite: https://www.ascensioncomms.comThe PR Podcast Facebook: https://www.facebook.com/ThePRPodcast/Twitter: https://x.com/ThePRPodcast1Instagram: https://www.instagram.com/theprpodcast_/TikTok: https://www.tiktok.com/@theprpodcast?

Liz Brooks brings a rare combination of traditional PR training and frontline podcast marketing experience to every client she serves. Having worked with blue-chip agencies including Allison PR and Ketchum, and with clients ranging from global B2B tech companies to health and wellness brands, Liz understands how media strategy actually moves the needle.She came up in the industry introducing thought leadership campaigns to journalists and was one of the first on her teams to recognize that podcasting belonged in every single one of them. In her role as Client Account Manager at Interview Valet, Liz helps SMEs and brand leaders identify the right shows, shape the right stories, andreach the audiences most likely to convert. Her approach is grounded inthe same fundamentals that drive great PR: know your audience, find the angle, and protect your client’s voice, applied to the intimacy and reach of podcast interview marketing. For hosts, she delivers guests who are prepared, purposeful, and ready to add real value to the conversation.The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Liz Brooks website: www.interviewvalet.com/lizlinkedin: www.linkedin.com/lizgbrooksThe PR PodcastFacebook: https://www.facebook.com/ThePRPodcast/Twitter: https://x.com/ThePRPodcast1Instagram: https://www.instagram.com/theprpodcast_/TikTok: https://www.tiktok.com/@theprpodcast?

Scott Baradell is the founder and CEO of Idea Grove, a nationally recognized PR and digital marketing agency that helps B2B organizations build visibility, credibility, and trust. Since launching the agency in 2005, Scott has advised startups, growing companies, and global brands on communications, reputation, and growth strategy. He is the author of Trust Signals: Brand Building in a Post-Truth World, a contributor to Entrepreneur, and a frequent speaker on trust, PR, search, and AI.The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.Scott BaradellLinkedIn: https://www.linkedin.com/in/baradell/Amazon: https://www.amazon.com/stores/author/B0BHJN435V/about?ccs_id=cf9754bf-b4cb-4c65-96af-f3e6a5e1a928Twitter: https://x.com/DallasInboundIdea GroveWebsite: https://www.ideagrove.com/servicesThe PR Podcast Facebook: https://www.facebook.com/ThePRPodcast/Twitter: https://x.com/ThePRPodcast1Instagram: https://www.instagram.com/theprpodcast_/TikTok: https://www.tiktok.com/@theprpodcast?