The PR Podcast

Do GenZ and hustle culture in PR mix? Tawanda Carlton is Chief Operations Officer and CoFounder of BrandSavor Media + Marketing, based in Atlanta, GA. As an “old-school” millennial, she’s built her career on persistence, long hours, and relentless relationship-building. Today she sees a new generation of professionals approaching PR with a different mindset—sometimes brilliantly, but often missing the mark. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.Tawanda Carlton: Instagram - https://www.instagram.com/tawandapr/LinkedIn - https://www.linkedin.com/in/tawanda-carlton-a60bb016/Brand Savor: Website - https://brandsavor.coInstagram - https://www.instagram.com/brandsavorco/LinkedIn - https://www.linkedin.com/company/brandsavorcomms/The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?

What does it take to launch an agency or a brand? Jennifer Kaplan is the founder and CEO of Evolve Public Relations and Marketing, a premier PR agency she established in 2010 to help businesses and professionals authentically tell their stories. With a communications degree from Arizona State University and an entrepreneurial spirit, Jennifer has dedicated her career to elevating brands, building trust, and fostering meaningful connections.Jennifer comes from a family of entrepreneurs, so forging her own path was a no-brainer! As a young professional, she left her steady sales job to take on her first client, boldly launching herself into the rest of her career. In 2005 she co-founded her first PR start-up, PRIME 3, LLC, but later sold her share to branch out and start Evolve! Now, her team works across industries to provide media coverage, influencer engagement, reputation management, and crisis communications.Jennifer’s work has garnered widespread acclaim. She’s been honored as one of “The Most Influential Women in Arizona Business” by AZ Business Magazine, a “40 Under 40” by Phoenix Business Journal, a “Woman of Achievement” by InBusiness Magazine, and the inaugural Hugh Downs School of Human Communication Alumni of the Year.When Jennifer isn’t running her agency, she fills her cup with yoga, cheering on the ASU Sun Devils, and of course, spending time with her family.The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.Evolve PR and Marketing: Website - www.evolveprandmarketing.com Facebook - https://www.facebook.com/EvolvePRandMarketing/Instagram - https://www.instagram.com/evolveprandmarketing/LinkedIn - https://www.linkedin.com/in/jennifer-kaplan-b331948 The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?

Serving specialized industries takes specialized skills! Ben Brugler is the CEO and president of Akhia, an agency focused on supporting manufacturers in both the b2b and b2c industries. Ben has been in the industry for 25 years, with 24 of those spent at Akhia as he worked his way up from entry level account coordinator to his current role as CEO.The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.Ben BruglerLinkedIn: https://www.linkedin.com/in/benbrugler/AkhiaFacebook: https://www.facebook.com/akhiacommunications/Instagram: https://www.instagram.com/akhiagramLinkedIn: https://www.linkedin.com/company/akhia/posts/?feedView=all The PR PodcastFacebook: https://www.facebook.com/ThePRPodcast/Twitter: https://x.com/ThePRPodcast1Instagram: https://www.instagram.com/theprpodcast_/TikTok: https://www.tiktok.com/@theprpodcast?

Doug Simon is the Founder & CEO of the award-winning company DS Simon Media. Growing his company from self-funded startup with just $2,000 from his father’s life insurance policy, DS Simon Media is now a multi-million-dollar company serving top brands in healthcare, technology, travel, financial services, consumer goods, entertainment, retail, non-profits and others. Doug has testified in the US Senate as an expert witness on issues affecting public relations. Doug is also the host of the award-winning “PR’s Top Pro’s Talk…” video podcast series which has completed 300 episodes. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Doug Simon LinkedIn: https://www.linkedin.com/in/dougsimon/D S SimonLinkedIn: https://www.linkedin.com/company/d-s-simon-mediaFacebook: https://www.facebook.com/DSSimonMedia/Instagram: https://www.instagram.com/dssimonmedia?igsh=MTdmMWF5eGRuM2h6Zg%3D%3DTwitter: https://x.com/DSSimonMediaThe PR Podcast Facebook: https://www.facebook.com/ThePRPodcast/Twitter: https://x.com/ThePRPodcast1Instagram: https://www.instagram.com/theprpodcast_/TikTok: https://www.tiktok.com/@theprpodcast?

Networking and influencer relations are two essential pieces of good PR! Kate Marlys is Founder of PhillyPRGirl based in Philadelphia, where she turned a successful blog into a thriving agency. She talks about how she works with influencers to punch through the media noise and how to network effectively to build awareness and connections. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.PhillyPRGirl: Facebook - https://www.facebook.com/PhillyPRGirlTwitter- https://x.com/Philly_PR_GirlInstagram - https://www.instagram.com/philly_pr_girl/?hl=enTikTok - https://www.tiktok.com/@phillyprgirl?lang=enLinkedIn - https://www.linkedin.com/company/philly-pr-girl/posts/?feedView=allThe PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?

Political PR isn’t just about elections! Erika Gulija is VP at New Heights Communications where she works with clients to navigate the political process. She talks about how messaging and media relations never stop translating between clients who want to tell stories and the stories reporters want to tell. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.Erika Gulija: Website - https://www.newheightscommunications.com/about/erika-gulija/ Twitter: https://x.com/erikagulijaLinkedIn: https://www.linkedin.com/in/erikagulija/New Heights Communications: Website - https://www.newheightscommunications.com/about/erika-gulija/Facebook: https://www.facebook.com/NewHeightsCommunicationsTwitter: https://x.com/NewHeightsCommsLinkedIn: https://www.linkedin.com/company/new-heights-communications/The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?

When media call, be ready to answer! Liz Reilly is a Senior Manager at Next PR, based in Denver, CO. She's won the "Rising Star 30 under 30" award from PRNEWS and has been named a grand prize finalist for Ragan's Media Relations "Professional of the Year." Her bread and butter is getting home run media placements for clients, including strategy for launches, funding announcements and thought leadership for technology companies.The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.Liz Reilly: LinkedIn - https://www.linkedin.com/in/elizabethreilly1/NextPR: LinkedIn - https://www.linkedin.com/company/next-pr-official-1/?viewAsMember=trueThe PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?

It's always more fun with friends! Listen to this special rebroadcast of the March 7 edition of the #PRLunchHour podcast with hosts Tonya McKenzie & Tamara Sykes as they bring Jody on as a guest to talk all things #PR! They talk about crisis, brand strategy, reputation and more. Listen to #PRLunchHour every Friday @ noon ET/9a PT on LinkedIn. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.Tonya McKenzie: LinkedIn - https://www.linkedin.com/in/tonyamckenzie/Tamara Sykes: LinkedIn - https://www.linkedin.com/in/tamarasykes/The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?

What are your PR questions? Jody goes to the Reddit /publicrelations subreddit to answer random questions from posters. Today's questions: ​ "Going from PR to Journalism. Can it be done?" ​"How do I get into crisis PR?" ​ "Some PR firms give writing tests to interns and potential candidates, what should I expect?" ​ "I have a red carpet tomorrow, how can I make the most of it?" ​ "Respect." Listen along to get Jody's unfiltered responses! The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?

Put yourself in the reporter’s shoes to get hits! Alexandra Elich-Burr is a former reporter who is now Director of Communications & Media Relations for Mother Bear, formerly Kingston Marketing Group, a fully remote, national agency based in Charlotte, NC. She talks about how her prior TV news reporter background helps her serve her clients. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.Alexandra Elich-Burr: Facebook - https://www.facebook.com/alexandraelichwccb/Twitter - https://x.com/alexandraonair?lang=enInstagram - https://www.instagram.com/alexandra_elich_tv/?hl=enLinkedin - https://www.linkedin.com/in/alexandra-elich-burr-7856616b/Network Queen:Instagram - https://www.instagram.com/networkqn/?hl=enThe PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?