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The PR Podcast

Latest episodes

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Mar 17, 2025 • 56min

213. PR Lunch Hour with Tonya McKenzie, Tamara Sykes and Jody Fisher

It's always more fun with friends! Listen to this special rebroadcast of the March 7 edition of the #PRLunchHour podcast with hosts Tonya McKenzie & Tamara Sykes as they bring Jody on as a guest to talk all things #PR! They talk about crisis, brand strategy, reputation and more. Listen to #PRLunchHour every Friday @ noon ET/9a PT on LinkedIn. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.Tonya McKenzie: LinkedIn - https://www.linkedin.com/in/tonyamckenzie/Tamara Sykes: LinkedIn - https://www.linkedin.com/in/tamarasykes/The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?
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Mar 10, 2025 • 26min

212. Jody Fisher, Reddit Q&A

What are your PR questions? Jody goes to the Reddit /publicrelations subreddit to answer random questions from posters. Today's questions: ​ "Going from PR to Journalism. Can it be done?" ​"How do I get into crisis PR?" ​ "Some PR firms give writing tests to interns and potential candidates, what should I expect?" ​ "I have a red carpet tomorrow, how can I make the most of it?" ​ "Respect." Listen along to get Jody's unfiltered responses! The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?
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Mar 3, 2025 • 27min

211. Alexandra Elich-Burr, Mother Bear, on her Journey from Journalism to PR

Put yourself in the reporter’s shoes to get hits! Alexandra Elich-Burr is a former reporter who is now Director of Communications & Media Relations for Mother Bear, formerly Kingston Marketing Group, a fully remote, national agency based in Charlotte, NC. She talks about how her prior TV news reporter background helps her serve her clients. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.Alexandra Elich-Burr: Facebook - https://www.facebook.com/alexandraelichwccb/Twitter - https://x.com/alexandraonair?lang=enInstagram - https://www.instagram.com/alexandra_elich_tv/?hl=enLinkedin - https://www.linkedin.com/in/alexandra-elich-burr-7856616b/Network Queen:Instagram - https://www.instagram.com/networkqn/?hl=enThe PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?
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Feb 24, 2025 • 23min

210. Rajesh Kari, AlphaMetricx, on AI-powered PR

Artificial Intelligence is becoming more widely adopted in PR and can be a powerful tool to help us do our jobs better.Rajesh Kari of AI-powered media monitoring platform,AlphaMetricx has over two decades of experience with well-known global brands including Nike, McDonalds, Energizer, and more. Driven by a passion for combining human expertise and AI to generate transformative insights, Rajesh led AlphaMetricx’s development, strategy, and go-to-market planning.  The importance of answering the “why” and not just the “what” behind media insights.The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.Aplhametricx:Website -www.alphametricx.comRajesh Kari:Twitter -https://x.com/rajeshraokariLinkedIn -https://www.linkedin.com/in/krajeshrao/The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?
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Feb 3, 2025 • 30min

209. Seth Donlin, Awen A/F, on What Makes a Great Story

Seth Donlin is founder of Awen A/F, where he helps clients identify and tell amazing stories about themselves and how they help solve problems for clients. He talks about how teaching is a critical component of a good story.  The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals.  Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast. Seth Donlin Facebook Twitter: https://x.com/SethDonlin Instagram: https://www.instagram.com/seth.donlin/?hl=enm Linkedin: https://www.linkedin.com/in/sethdonlin/ Website: https://www.awenaf.com Awen A/F Facebook:  Twitter: https://x.com/awen_af Instagram: https://www.instagram.com/awen.af Linkedin: https://www.linkedin.com/company/awen-af Website: https://www.awenaf.com The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/ Twitter - https://x.com/ThePRPodcast1 Instagram - https://www.instagram.com/theprpodcast_/ TikTok - https://www.tiktok.com/@theprpodcast?
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Jan 27, 2025 • 20min

208. Hally Wax, RH Strategic, on Cybersecurity and PR

Hally Wax is SVP at RH Strategic Communications where she provides strategic counsel to tech clients. Her two decades of experience in enterprise technology, cyber security, financial services, and more includes mergers and acquisitions, organizational rebrands, high-profile launches, and high impact IT and business media relations. In 2018 Hally was named one of the Top Women in Public Relations by PRNews. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast. Hally Wax LinkedIn: https://www.linkedin.com/in/hally-wax-252735/ RH Strategic Website: https://rhstrategic.com The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/ Twitter - https://x.com/ThePRPodcast1 Instagram - https://www.instagram.com/theprpodcast_/ TikTok - https://www.tiktok.com/@theprpodcast?
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Jan 20, 2025 • 23min

207. Jordan Thomas on PR, Journalism and Creativity

Jordan Thomas is a 27 year old musician, freelance journalist/social media manager, and PR graduate based in Southern California. Despite weighing only a pound at birth with a 30% chance of survival, he was given the ability to live and thrive. He shares his journey through the modern PR world and chats his varied professional career. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast. Jordan Thomas Facebook: https://www.facebook.com/jordan.thomas.37051 Twitter: https://x.com/pensivepoet97?lang=en Instagram: https://www.instagram.com/pensivepoet97/?hl=en TikTok: https://www.tiktok.com/@pensive_poet97 LinkedIn: https://www.linkedin.com/in/jordanmthomas/ The PR Podcast: Facebook: https://www.facebook.com/ThePRPodcast/ Twitter: https://x.com/ThePRPodcast1 Instagram: https://www.instagram.com/theprpodcast_/ TikTok: https://www.tiktok.com/@theprpodcast?
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Jan 13, 2025 • 23min

206. Ryan Gerding, INK Inc. PR, on Using Surveys in PR

How do you make your own news with surveys? Ryan Gerding is president and CEO of Kansas City-based INK Inc PR, where he works with clients across food production and green building to leadership training, mental health experts, authors and tech. Ryan utilizes his former reporter background to bring value to clients and says data driven stories resonate most for his clients as well as the media they want to connect with. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast. Ryan Gerding: Facebook - https://www.facebook.com/ryangerding Twitter - https://x.com/natsound Instagram - https://www.instagram.com/natsound/?hl=en LinkedIn - https://www.linkedin.com/in/ryangerding/ Ink Inc PR: Facebook - https://www.facebook.com/INKincPR/ Twitter - https://x.com/inkincpr Instagram - https://www.instagram.com/inkincpr/ LinkedIn - https://www.linkedin.com/company/inkincpr/ Website: https://inkincpr.com The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/ Twitter - https://x.com/ThePRPodcast1 Instagram - https://www.instagram.com/theprpodcast_/ TikTok - https://www.tiktok.com/@theprpodcast?
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Jan 6, 2025 • 22min

205. Dara Cothran, KWT Strategies, on impact, purpose and intentional resonance

How can leaders show up with authenticity and drive results that go beyond metrics? Dara Cothran is Executive Vice President, Global Strategy + Insights at KWT Global, a leading integrated communications agency, where she helps both consumer and corporate brands clarify their purpose and become intentionally resonant with their audiences. KWT’s Resonance Report: Earning Influence explores how executive resonance impacts business performance. She talks about how brands can show up authentically, confidently and with a persona that shines through. Dara Cothran Facebook: https://www.facebook.com/dara.cothran Twitter: https://x.com/dccothran Instagram: LinkedIn: https://www.linkedin.com/in/daracothran/ TikTok: Website: https://www.kwtglobal.com/dara-cothran KWT Global Facebook: https://www.facebook.com/KWTGlobal Twitter: https://x.com/kwt_global Instagram: https://www.instagram.com/kwtglobal/ LinkedIn: https://www.linkedin.com/company/kwtglobal/ TikTok: https://www.tiktok.com/@kwtglobal Website: https://www.kwtglobal.com The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals.  Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast. The PR Podcast:  Facebook - ⁠@ThePRPodcast⁠  Twitter - ⁠@ThePRPodcast1⁠  Instagram - ⁠@ThePRPodcast_⁠  TikTok - ⁠@ThePRPodcas⁠t Join the conversation:  Facebook - https://www.facebook.com/ThePRPodcast/ Twitter - https://x.com/ThePRPodcast1 Instagram - https://www.instagram.com/theprpodcast_/ TikTok - https://www.tiktok.com/@theprpodcast?
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Dec 30, 2024 • 22min

204. Danielle Ruckert, RH Strategic, on Healthcare Thought Leadership

Danielle Ruckert, Healthcare Practice Lead at RH Strategic, combines creative thinking with business insight to enhance thought leadership in healthcare and cybersecurity. She discusses her strategies for crafting relatable healthcare narratives and the significance of simplifying complex concepts. Danielle highlights the role of thought leadership in maintaining a positive reputation, while also sharing fun preferences in a rapid-fire segment, including her favorite on-the-go snacks and an aspiration to run a flower farm.

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