
The PR Podcast
The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators to share ideas and strategies to tell impactful stories that make a difference. Host Jody Fisher has spent 30 years in news, first as a radio reporter and anchor in New York City and then in PR representing clients across a variety of industries including healthcare, higher education, financial services, real estate, entertainment, and non-profit. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.
Latest episodes

Mar 17, 2025 • 56min
213. PR Lunch Hour with Tonya McKenzie, Tamara Sykes and Jody Fisher
It's always more fun with friends! Listen to this special rebroadcast of the March 7 edition of the #PRLunchHour podcast with hosts Tonya McKenzie & Tamara Sykes as they bring Jody on as a guest to talk all things #PR! They talk about crisis, brand strategy, reputation and more. Listen to #PRLunchHour every Friday @ noon ET/9a PT on LinkedIn. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.Tonya McKenzie: LinkedIn - https://www.linkedin.com/in/tonyamckenzie/Tamara Sykes: LinkedIn - https://www.linkedin.com/in/tamarasykes/The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?

Mar 10, 2025 • 26min
212. Jody Fisher, Reddit Q&A
What are your PR questions? Jody goes to the Reddit /publicrelations subreddit to answer random questions from posters. Today's questions: "Going from PR to Journalism. Can it be done?" "How do I get into crisis PR?" "Some PR firms give writing tests to interns and potential candidates, what should I expect?" "I have a red carpet tomorrow, how can I make the most of it?" "Respect." Listen along to get Jody's unfiltered responses! The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?

Mar 3, 2025 • 27min
211. Alexandra Elich-Burr, Mother Bear, on her Journey from Journalism to PR
Put yourself in the reporter’s shoes to get hits! Alexandra Elich-Burr is a former reporter who is now Director of Communications & Media Relations for Mother Bear, formerly Kingston Marketing Group, a fully remote, national agency based in Charlotte, NC. She talks about how her prior TV news reporter background helps her serve her clients. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.Alexandra Elich-Burr: Facebook - https://www.facebook.com/alexandraelichwccb/Twitter - https://x.com/alexandraonair?lang=enInstagram - https://www.instagram.com/alexandra_elich_tv/?hl=enLinkedin - https://www.linkedin.com/in/alexandra-elich-burr-7856616b/Network Queen:Instagram - https://www.instagram.com/networkqn/?hl=enThe PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?

Feb 24, 2025 • 23min
210. Rajesh Kari, AlphaMetricx, on AI-powered PR
Artificial Intelligence is becoming more widely adopted in PR and can be a powerful tool to help us do our jobs better.Rajesh Kari of AI-powered media monitoring platform,AlphaMetricx has over two decades of experience with well-known global brands including Nike, McDonalds, Energizer, and more. Driven by a passion for combining human expertise and AI to generate transformative insights, Rajesh led AlphaMetricx’s development, strategy, and go-to-market planning. The importance of answering the “why” and not just the “what” behind media insights.The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.Aplhametricx:Website -www.alphametricx.comRajesh Kari:Twitter -https://x.com/rajeshraokariLinkedIn -https://www.linkedin.com/in/krajeshrao/The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?

Feb 3, 2025 • 30min
209. Seth Donlin, Awen A/F, on What Makes a Great Story
Seth Donlin is founder of Awen A/F, where he helps clients identify and tell amazing stories about themselves and how they help solve problems for clients. He talks about how teaching is a critical component of a good story.
The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.
Seth Donlin
Facebook
Twitter: https://x.com/SethDonlin
Instagram: https://www.instagram.com/seth.donlin/?hl=enm
Linkedin: https://www.linkedin.com/in/sethdonlin/
Website: https://www.awenaf.com
Awen A/F
Facebook:
Twitter: https://x.com/awen_af
Instagram: https://www.instagram.com/awen.af
Linkedin: https://www.linkedin.com/company/awen-af
Website: https://www.awenaf.com
The PR Podcast:
Facebook - https://www.facebook.com/ThePRPodcast/
Twitter - https://x.com/ThePRPodcast1
Instagram - https://www.instagram.com/theprpodcast_/
TikTok - https://www.tiktok.com/@theprpodcast?

Jan 27, 2025 • 20min
208. Hally Wax, RH Strategic, on Cybersecurity and PR
Hally Wax is SVP at RH Strategic Communications where she provides strategic counsel to tech clients. Her two decades of experience in enterprise technology, cyber security, financial services, and more includes mergers and acquisitions, organizational rebrands, high-profile launches, and high impact IT and business media relations. In 2018 Hally was named one of the Top Women in Public Relations by PRNews.
The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.
Hally Wax
LinkedIn: https://www.linkedin.com/in/hally-wax-252735/
RH Strategic
Website: https://rhstrategic.com
The PR Podcast:
Facebook - https://www.facebook.com/ThePRPodcast/
Twitter - https://x.com/ThePRPodcast1
Instagram - https://www.instagram.com/theprpodcast_/
TikTok - https://www.tiktok.com/@theprpodcast?

Jan 20, 2025 • 23min
207. Jordan Thomas on PR, Journalism and Creativity
Jordan Thomas is a 27 year old musician, freelance journalist/social media manager, and PR graduate based in Southern California. Despite weighing only a pound at birth with a 30% chance of survival, he was given the ability to live and thrive. He shares his journey through the modern PR world and chats his varied professional career.
The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.
Jordan Thomas
Facebook: https://www.facebook.com/jordan.thomas.37051
Twitter: https://x.com/pensivepoet97?lang=en
Instagram: https://www.instagram.com/pensivepoet97/?hl=en
TikTok: https://www.tiktok.com/@pensive_poet97
LinkedIn: https://www.linkedin.com/in/jordanmthomas/
The PR Podcast:
Facebook: https://www.facebook.com/ThePRPodcast/
Twitter: https://x.com/ThePRPodcast1
Instagram: https://www.instagram.com/theprpodcast_/
TikTok: https://www.tiktok.com/@theprpodcast?

Jan 13, 2025 • 23min
206. Ryan Gerding, INK Inc. PR, on Using Surveys in PR
How do you make your own news with surveys?
Ryan Gerding is president and CEO of Kansas City-based INK Inc PR, where he works with clients across food production and green building to leadership training, mental health experts, authors and tech. Ryan utilizes his former reporter background to bring value to clients and says data driven stories resonate most for his clients as well as the media they want to connect with.
The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.
Ryan Gerding:
Facebook - https://www.facebook.com/ryangerding
Twitter - https://x.com/natsound
Instagram - https://www.instagram.com/natsound/?hl=en
LinkedIn - https://www.linkedin.com/in/ryangerding/
Ink Inc PR:
Facebook - https://www.facebook.com/INKincPR/
Twitter - https://x.com/inkincpr
Instagram - https://www.instagram.com/inkincpr/
LinkedIn - https://www.linkedin.com/company/inkincpr/
Website: https://inkincpr.com
The PR Podcast:
Facebook - https://www.facebook.com/ThePRPodcast/
Twitter - https://x.com/ThePRPodcast1
Instagram - https://www.instagram.com/theprpodcast_/
TikTok - https://www.tiktok.com/@theprpodcast?

Jan 6, 2025 • 22min
205. Dara Cothran, KWT Strategies, on impact, purpose and intentional resonance
How can leaders show up with authenticity and drive results that go beyond metrics?
Dara Cothran is Executive Vice President, Global Strategy + Insights at KWT Global, a leading integrated communications agency, where she helps both consumer and corporate brands clarify their purpose and become intentionally resonant with their audiences. KWT’s Resonance Report: Earning Influence explores how executive resonance impacts business performance. She talks about how brands can show up authentically, confidently and with a persona that shines through.
Dara Cothran
Facebook: https://www.facebook.com/dara.cothran
Twitter: https://x.com/dccothran
Instagram:
LinkedIn: https://www.linkedin.com/in/daracothran/
TikTok:
Website: https://www.kwtglobal.com/dara-cothran
KWT Global
Facebook: https://www.facebook.com/KWTGlobal
Twitter: https://x.com/kwt_global
Instagram: https://www.instagram.com/kwtglobal/
LinkedIn: https://www.linkedin.com/company/kwtglobal/
TikTok: https://www.tiktok.com/@kwtglobal
Website: https://www.kwtglobal.com
The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.
The PR Podcast:
Facebook - @ThePRPodcast
Twitter - @ThePRPodcast1
Instagram - @ThePRPodcast_
TikTok - @ThePRPodcast
Join the conversation:
Facebook - https://www.facebook.com/ThePRPodcast/
Twitter - https://x.com/ThePRPodcast1
Instagram - https://www.instagram.com/theprpodcast_/
TikTok - https://www.tiktok.com/@theprpodcast?

Dec 30, 2024 • 22min
204. Danielle Ruckert, RH Strategic, on Healthcare Thought Leadership
Danielle Ruckert, Healthcare Practice Lead at RH Strategic, combines creative thinking with business insight to enhance thought leadership in healthcare and cybersecurity. She discusses her strategies for crafting relatable healthcare narratives and the significance of simplifying complex concepts. Danielle highlights the role of thought leadership in maintaining a positive reputation, while also sharing fun preferences in a rapid-fire segment, including her favorite on-the-go snacks and an aspiration to run a flower farm.