The PR Podcast

This week on The PR Podcast, we’re joined by Eileen Wixted, a nationally recognized crisis communications strategist and the founder of Wixted & Company.Eileen started her career as an Emmy-winning broadcast journalist before moving into corporate communications, where she built a reputation for guiding leaders through some of the most high-stakes situations imaginable—from nuclear energy and health care to financial services and agriculture.In this conversation, Eileen shares the lessons she’s learned from decades in the field: why leaders should own their bad news, how empathy and kindness can actually strengthen a crisis response, and what it really takes to prepare organizations for their toughest moments.If you’ve ever wondered what separates those who crumble under pressure from those who rise to the occasion, this episode is packed with insights you won’t want to miss.The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.Wixted & Company: website - https://www.thinkwixted.com/Facebook - https://www.facebook.com/WixtedCo/LinkedIn - https://www.linkedin.com/company/wixted-&-company/Eileen Wixted: LinkedIn - https://www.linkedin.com/in/eileen-wixted-97b4796/The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?

In this episode of The PR Podcast, we sit down with Scott Powell, President of Skyline Corporate Communications Group, LLC, to explore the art and strategy of corporate storytelling in today’s global capital markets. Scott brings a front-row perspective on how companies can stand out in an increasingly crowded media and investor landscape.The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.Scott Powell: LinkedIn - https://www.linkedin.com/in/scott-powell-722257a/Skyline Corporate Communications Group: website - www.skylineccg.com The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?

This week on The PR Podcast, we sit down with Evan Boyer, founder and CEO of Leaders PR, to talk about what it really takes to make the leap from big agency executive to independent shop owner. After years in senior leadership at FleishmanHillard and other top firms, Evan launched his own consultancy in 2025, driven by the rise of AI, seismic shifts in the agency landscape, and a personal conviction that now was the time to build something new.Evan pulls back the curtain on what “Founder-Year-Zero” looks like — from building a pipeline and saying no to the wrong clients, to using technology as a replacement for agency infrastructure. We also get into how AI is actually saving PR pros time (and where it’s still smoke-and-mirrors), why the fractional PR model is gaining ground, and why he believes the Southeast is the next big growth region for B2B communications.If you’ve ever thought about starting your own shop — or just want to hear how AI and industry upheaval are reshaping PR in real time — this episode is for you.The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Evan Boyer: LinkedIn - https://www.linkedin.com/in/evanboyer/Leaders PR: website - https://www.leaderspr.comInstagram - https://www.instagram.com/leaders_prLinkedIn - https://www.linkedin.com/company/leaderspr/The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?

In this episode of The PR Podcast, we sit down with Stephanie Scott-Bradshaw, Founder & CEO of First and Last PR, a leading public relations and digital marketing agency specializing in beauty, wellness, and lifestyle brands.A former beauty editor and global marketing director, Stephanie launched her agency in 2012 from a one-bedroom apartment and has since grown it into a thriving Jersey City office. She shares her journey from corporate life to entrepreneurship, how she balances being a powerhouse business leader and devoted mom, and why creating spaces where every voice feels seen and respected is at the core of her mission.We dive into:How to build a brand that stands out in the beauty, wellness, and lifestyle spaceThe importance of diversity and inclusion in PR and marketingStrategies for growing a business from the ground upLessons learned from her feature in ESSENCE Magazine’s 55th Anniversary EditionWhether you’re a PR pro, brand founder, or aspiring entrepreneur, this conversation is packed with inspiration and actionable insights.Follow Stephanie Scott-Bradshaw & First and Last PR:🌐 Website: www.firstandlastpr.com📸 Instagram (Stephanie): @stephscottrocks📸 Instagram (Agency): @firstandlastpr🔗 LinkedIn (Stephanie): https://www.linkedin.com/in/stephanie-scott-bradshaw-3a72335🔗 LinkedIn (Agency): https://www.linkedin.com/company/first-and-last-prFollow The PR Podcast:🌐 Website: www.theprpodcast.com📸 Instagram: @theprpodcast🐦 Twitter/X: @theprpodcast🎵 TikTok: @theprpodcast

Want to land more stories? There are rules. In this solo episode, host Jody Fisher lays out the 10 Commandments of Pitching Media — the hard-earned rules every PR pro should follow if they want to break through the noise and get reporters to pay attention. From crafting the perfect subject line to building real relationships with journalists, this episode is packed with actionable advice for beginners and seasoned pros alike.🎯 Whether you’re a solo publicist, agency leader, or in-house comms pro — this is the pitch checklist you didn’t know you needed.The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?

This week on The PR Podcast, we’re turning the tables — and the questions are coming straight from Reddit.Host Jody Fisher dives into a wild mix of PR questions from entrepreneurs, professionals, and the downright frustrated. No fluff. No jargon. Just real answers to real problems.🔍 We tackle:- What PR a founder, startup, or small biz actually needs (and what’s a waste of time)- How to tell your PR agency you’re jumping ship to a competitor- Tips for hiring the right independent publicist or boutique firm- The tough question: “What am I doing wrong?”- And the kicker: The most unhinged task you've ever been asked to do in PR 😳If you’ve ever worked in PR, hired PR, or wondered why it’s not working, this is your episode.The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?

"Give 'em the old razzle dazzle!" once said a wise marketer. Al Schuster and Heather Johnson of Polaris Brand Promotions talk about their nationwide promotional staffing and experiential marketing agency that helps brands across industries—from alcoholic beverages and consumer package goods to tech products and services —creating unforgettable experiences for their audiences. They specialize in consumer activation events, from large-scale gatherings like sporting events and music festivals to more intimate in-store activations, while also providing detailed recap reporting to deliver actionable insights for clients.The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Polaris Brand Promotions: website - https://polarisbrandpromotions.comFacebook - https://www.facebook.com/PolarisBrandPromotionsTwitter - https://x.com/polarisbrandproInstagram - https://www.instagram.com/polarisbrandpromotions/LinkedIn - https://www.linkedin.com/company/polaris-brand-promotions/TikTok - https://www.tiktok.com/ ⁨@polarisbrandpromotions⁩  The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?

Summer in the Hamptons is all about what's hot and new. And no one does it better than WordHampton PR. Nicole Castillo is President of WordHampton Public Relations, the premier PR agency in The Hamptons and ranked one of the top 50 PR firms in New York by O’Dwyers. Specializing in restaurants, lifestyle and beauty businesses, non-profits and events, WordHampton has trademarked the terms We Speak Restaurant and The Hamptons Insiders. As the summer season has just kicked off in the Hamptons, there is so much happening out East to discuss. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.WordHampton: Website - www.wordhamptonpr.comFacebook - https://www.facebook.com/wordhamptonInstagram - https://www.instagram.com/wordhampton_prThe PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?

About our guest: ⁠Dana Arschin⁠ is a 3-time Emmy Award-winning journalist and the first-ever Storyteller for the Holocaust Memorial and Tolerance Center of Nassau County. She spent six years reporting and anchoring at Fox 5 News and previously worked at News 12 The Bronx/Brooklyn, where she earned her first Emmy and multiple New York Press Club awards.  Today, as The Local Reporter, Dana shoots, writes, narrates, and edits broadcast-quality video segments that spotlight local businesses and individuals, using her social media expertise to help expand their reach.Her work is also deeply personal — Dana is the proud granddaughter of a Holocaust survivor. In 2018, she traveled to Poland to explore her family’s history, creating the Emmy-winning short film The Forgotten Camps. A Long Island native, Dana is fluent in Spanish, and in her free time enjoys flying trapeze, playing sports, and spending time with her husband and two young daughters. About The PR Podcast: The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Dana Arschin: Facebook - https://www.facebook.com/DanaArschinKraslowtwitter - https://x.com/DanaArschinInstagram - https://www.instagram.com/dana_arschin/Linked In - https://www.linkedin.com/in/dana-arschin/website - https://danaarschin.weebly.com The Local Reporter: Instagram - https://www.instagram.com/the.local.reporter/website - https://www.thelocalreporter.info Chow or Never: Instagram - https://www.instagram.com/chow_or_never/ The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/ Twitter - https://x.com/ThePRPodcast1 Instagram - https://www.instagram.com/theprpodcast_/ TikTok - https://www.tiktok.com/@theprpodcast? 

Host Jody Fisher recently spoke with a class of communications and arts students at Montclair State University.. dishing on everything from PR to career paths and what the future holds for young people. Listen to this special episode taped live in the classroom of Professor Tim Scheld, formerly News Director at WCBS-AM, Newsradio 880. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?