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The PR Podcast

Latest episodes

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Feb 3, 2025 • 30min

209. Seth Donlin, Awen A/F, on What Makes a Great Story

Seth Donlin is founder of Awen A/F, where he helps clients identify and tell amazing stories about themselves and how they help solve problems for clients. He talks about how teaching is a critical component of a good story.  The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals.  Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast. Seth Donlin Facebook Twitter: https://x.com/SethDonlin Instagram: https://www.instagram.com/seth.donlin/?hl=enm Linkedin: https://www.linkedin.com/in/sethdonlin/ Website: https://www.awenaf.com Awen A/F Facebook:  Twitter: https://x.com/awen_af Instagram: https://www.instagram.com/awen.af Linkedin: https://www.linkedin.com/company/awen-af Website: https://www.awenaf.com The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/ Twitter - https://x.com/ThePRPodcast1 Instagram - https://www.instagram.com/theprpodcast_/ TikTok - https://www.tiktok.com/@theprpodcast?
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Jan 27, 2025 • 20min

208. Hally Wax, RH Strategic, on Cybersecurity and PR

Hally Wax is SVP at RH Strategic Communications where she provides strategic counsel to tech clients. Her two decades of experience in enterprise technology, cyber security, financial services, and more includes mergers and acquisitions, organizational rebrands, high-profile launches, and high impact IT and business media relations. In 2018 Hally was named one of the Top Women in Public Relations by PRNews. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast. Hally Wax LinkedIn: https://www.linkedin.com/in/hally-wax-252735/ RH Strategic Website: https://rhstrategic.com The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/ Twitter - https://x.com/ThePRPodcast1 Instagram - https://www.instagram.com/theprpodcast_/ TikTok - https://www.tiktok.com/@theprpodcast?
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Jan 20, 2025 • 23min

207. Jordan Thomas on PR, Journalism and Creativity

Jordan Thomas is a 27 year old musician, freelance journalist/social media manager, and PR graduate based in Southern California. Despite weighing only a pound at birth with a 30% chance of survival, he was given the ability to live and thrive. He shares his journey through the modern PR world and chats his varied professional career. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast. Jordan Thomas Facebook: https://www.facebook.com/jordan.thomas.37051 Twitter: https://x.com/pensivepoet97?lang=en Instagram: https://www.instagram.com/pensivepoet97/?hl=en TikTok: https://www.tiktok.com/@pensive_poet97 LinkedIn: https://www.linkedin.com/in/jordanmthomas/ The PR Podcast: Facebook: https://www.facebook.com/ThePRPodcast/ Twitter: https://x.com/ThePRPodcast1 Instagram: https://www.instagram.com/theprpodcast_/ TikTok: https://www.tiktok.com/@theprpodcast?
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Jan 13, 2025 • 23min

206. Ryan Gerding, INK Inc. PR, on Using Surveys in PR

How do you make your own news with surveys? Ryan Gerding is president and CEO of Kansas City-based INK Inc PR, where he works with clients across food production and green building to leadership training, mental health experts, authors and tech. Ryan utilizes his former reporter background to bring value to clients and says data driven stories resonate most for his clients as well as the media they want to connect with. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast. Ryan Gerding: Facebook - https://www.facebook.com/ryangerding Twitter - https://x.com/natsound Instagram - https://www.instagram.com/natsound/?hl=en LinkedIn - https://www.linkedin.com/in/ryangerding/ Ink Inc PR: Facebook - https://www.facebook.com/INKincPR/ Twitter - https://x.com/inkincpr Instagram - https://www.instagram.com/inkincpr/ LinkedIn - https://www.linkedin.com/company/inkincpr/ Website: https://inkincpr.com The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/ Twitter - https://x.com/ThePRPodcast1 Instagram - https://www.instagram.com/theprpodcast_/ TikTok - https://www.tiktok.com/@theprpodcast?
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Jan 6, 2025 • 22min

205. Dara Cothran, KWT Strategies, on impact, purpose and intentional resonance

How can leaders show up with authenticity and drive results that go beyond metrics? Dara Cothran is Executive Vice President, Global Strategy + Insights at KWT Global, a leading integrated communications agency, where she helps both consumer and corporate brands clarify their purpose and become intentionally resonant with their audiences. KWT’s Resonance Report: Earning Influence explores how executive resonance impacts business performance. She talks about how brands can show up authentically, confidently and with a persona that shines through. Dara Cothran Facebook: https://www.facebook.com/dara.cothran Twitter: https://x.com/dccothran Instagram: LinkedIn: https://www.linkedin.com/in/daracothran/ TikTok: Website: https://www.kwtglobal.com/dara-cothran KWT Global Facebook: https://www.facebook.com/KWTGlobal Twitter: https://x.com/kwt_global Instagram: https://www.instagram.com/kwtglobal/ LinkedIn: https://www.linkedin.com/company/kwtglobal/ TikTok: https://www.tiktok.com/@kwtglobal Website: https://www.kwtglobal.com The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals.  Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast. The PR Podcast:  Facebook - ⁠@ThePRPodcast⁠  Twitter - ⁠@ThePRPodcast1⁠  Instagram - ⁠@ThePRPodcast_⁠  TikTok - ⁠@ThePRPodcas⁠t Join the conversation:  Facebook - https://www.facebook.com/ThePRPodcast/ Twitter - https://x.com/ThePRPodcast1 Instagram - https://www.instagram.com/theprpodcast_/ TikTok - https://www.tiktok.com/@theprpodcast?
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Dec 30, 2024 • 22min

204. Danielle Ruckert, RH Strategic, on Healthcare Thought Leadership

Danielle Ruckert is the Healthcare Practice Lead at RH Strategic where she combines her creative mindset and business acumen to help clients increase brand awareness, build thought leadership, and manage reputations. With a vast knowledge in the healthcare field, Danielle has a knack for spotting trends and elevating clients as thought leaders in the space. By combining her creative mindset and business acumen, Danielle helps RH Strategic’s healthcare and cybersecurity clients increase brand awareness, build thought leadership and manage their reputations. Her knack for storytelling allows her to quickly identify a client’s unique story and value proposition and shape into effective communications campaigns. Prior to joining RH Strategic, she served on the health communications team at The Pew Charitable Trusts and managed communications for a U.S. Coast Guard grant project to develop on-water safety standards. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast. The PR Podcast Facebook: https://www.facebook.com/ThePRPodcast/ Twitter: https://x.com/ThePRPodcast1 Instagram: https://www.instagram.com/theprpodcast_/ TikTok: https://www.tiktok.com/@theprpodcast? Danielle Ruckert Facebook: https://www.facebook.com/danielle.ruckert Twitter: https://x.com/DanielleRuckert Instagram: https://www.instagram.com/danielleruckert/ Tiktok: LinkedIn: https://www.linkedin.com/in/danielleruckert/ RH Strategic Facebook: https://www.facebook.com/RaffettoHermanStrategicCommunications/ Twitter: https://x.com/rhstrategic Instagram: https://www.instagram.com/rh_strategic/ Tiktok: LinkedIn: https://www.linkedin.com/company/raffetto-herman-strategic-communications/
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Dec 23, 2024 • 27min

203. Candice D'Angelo, The Agency East, on Personal Brand PR

Candice D’Angelo is the founder of The Agency East, an FL-based boutique public relations agency on a mission to support female entrepreneurs build their personal and professional brands. She founded her own agency after mastering her draft landing clients in places like Medium, Barnes & Noble, Yahoo Finance and PBS and she herself has been seen in Business Insider, Forbes, USA today and more. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast. The PR Podcast Facebook: https://www.facebook.com/ThePRPodcast/ Twitter: https://x.com/ThePRPodcast1 Instagram: https://www.instagram.com/theprpodcast_/ TikTok: https://www.tiktok.com/@theprpodcast? The Agency East Facebook: https://www.facebook.com/profile.php?id=100085391323654Twitter: https://x.com/THEAGENCYEASTInstagram: https://www.instagram.com/theagencyeastpr/Linkedin: https://www.linkedin.com/company/the-agency-east/Website: https://www.theagencyeast.co Candice D’Angelo Facebook: https://www.facebook.com/candice.cromartieInstagram: https://www.instagram.com/thecandicedangelo/Linkedin: https://www.linkedin.com/in/candicedangelo/
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Dec 16, 2024 • 24min

202. Jennifer Adler, Adler Public Relations, on starting an agency

What's it like going starting your own PR agency? Jennifer Adler led the public relations departments at prominent Phoenix-area advertising agencies before making the leap to start her own firm in March 2019. A strategic PR professional, she has an innate sense of what is newsworthy and produces compelling campaigns that result in valuable earned media coverage for her clients. Over the course of her more than 20-year career, Jennifer has represented high profile clients across a variety of industries including hospitality, restaurant, real estate, entertainment, beauty, retail, healthcare, finance, law, gaming, sports and nonprofit. Jennifer has been recognized with numerous prestigious accolades for her work in PR. Nationally, she was named a “Top Woman in PR” by PRNEWS in 2023, “Entrepreneur of the Year – Advertising, Marketing, Public Relations” in 2021 and “Communications Professional of the Year” in 2019 by the American Business Stevie Awards and a “Champion of PR” by PR Week in 2018. Locally, she’s been named a 2024 AZ Business Leader by AZ Big Media,“Best Female PR” by Arizona Foothills Magazine and recognized by AZ Central as “Who’s Next” in communications. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals.  Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast. Adler Public Relations: Instagram @adlerpublicrelations LinkedIn https://www.linkedin.com/company/adlerpublicrelations Website https://adlerpublicrelations.com/ The PR Podcast: Facebook - @ThePRPodcast Twitter - @ThePRPodcast1 Instagram - @ThePRPodcast_ TikTok - @ThePRPodcast
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Dec 9, 2024 • 28min

201. Deborah Mitchell, Deborah Mitchell Media Associates, on network TV and video storytelling

What’s it like to program morning network TV?  Deborah Mitchell spent a decade at CBS News “The Early Show" and today uses her producer news skills to help professionals incorporate video storytelling into their digital marketing.  Listen to her advice on getting on network TV and how to use video to your advantage!  The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals.  Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast. Join the conversation:  Facebook - https://www.facebook.com/ThePRPodcast/ Twitter - https://x.com/ThePRPodcast1 Instagram - https://www.instagram.com/theprpodcast_/ TikTok - https://www.tiktok.com/@theprpodcast?
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Dec 9, 2024 • 21min

200. The Anniversary Episode!

You don't get to 200 episodes without some help! We celebrate the double century mark by looking back at some episodes that made an impact: - Robert "Bob" Shields, Managing Editor at Newsday, on using metrics in news rooms - Stacey Wallenstein, "The Mint Chip Mama," on social media and influencers - Mark Albert, Media Advisory Experts, on media training that turns leaders into media masters- Kat Jones, Founder of Motiv PR, on geek culture and why the best PR people dive into their clients' subject matter The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast. The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/ Twitter - https://x.com/ThePRPodcast1 Instagram - https://www.instagram.com/theprpodcast_/ TikTok - https://www.tiktok.com/@theprpodcast?

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