36. Pitching podcasts with Michelle Glogovac, CEO of MSL Collective
Jun 14, 2021
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Michelle Glogovac, CEO of MSL Collective, brings her sales expertise to the art of podcast guest pitching. She discusses her journey from corporate aviation to PR, emphasizing the power of personal relationships. Glogovac highlights the need for tailored media strategies for female minority clients and the importance of audience engagement over sheer numbers. Listeners will appreciate her insights on effective pitching methods, personal connections with hosts, and follow-up techniques, wrapped up with some rapid-fire fun on her favorite media trends.
Michelle Glogovac highlights the adaptability of sales skills, such as relationship-building and persuasive communication, to excel in public relations and podcast pitching.
Effective pitching involves deeply understanding clients' unique stories and engaging with podcasts to align narratives, enhancing opportunities for media exposure.
Deep dives
The Importance of Consideration and Reassurance in Public Health
Being considerate of others’ comfort in public settings, especially during the pandemic, is essential. Mask-wearing, even when vaccinated, serves as a reassurance to those around you that safety is prioritized. This philosophy emphasizes that personal rights should be balanced with the rights of others, promoting a communal sense of security. Such actions foster a more comfortable and inclusive environment, where everyone feels respected and cared for.
Transitioning from Aviation to Public Relations
A shift from corporate aviation to public relations illustrates how skills can transfer between seemingly unrelated fields. After being laid off, an individual leveraged their relationship-building skills from sales to excel in PR, particularly in podcast pitching. This transition highlights the adaptability of skills like cold-calling and persuasive communication, which are essential in both sales and PR. The success derived from referrals in her new PR venture emphasizes the power of personal connections and the importance of networking.
Effective Pitching Strategies in Public Relations
Creating tailored pitches requires a deep understanding of clients and their unique stories, moving beyond surface-level representations. Researching clients to uncover what they truly want to be known for can uncover hidden opportunities for media exposure. Engaging with podcasts and aligning narratives with client strengths enhances the effectiveness of pitches, leading to better placements. The importance of following up persistently and ensuring that pitches don't create extra work for hosts also underscores the necessity of a personalized approach in media relations.
Pitching guests for podcasts is a unique skill! Hear how Michelle Glogovac does it, by translating her sales skills and honing her perseverance!
The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun. Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals. Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast.
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