
36. Pitching podcasts with Michelle Glogovac, CEO of MSL Collective
The PR Podcast
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Maximizing Podcast Engagement
This chapter discusses the importance of audience engagement over mere numbers when pitching for podcast appearances. It highlights the necessity for thorough research, effective pitching strategies, and the value of personal connections with hosts. Additionally, it explores follow-up techniques and the advantages of repurposing content for sustained visibility and audience loyalty.
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