The PR Podcast

Talk radio is a unique media animal, full of conversation and conflict. Celeste Katz Marston is a journalist and Jeff Simmons is a TV Reporter turned PR Pro. Together they host "Driving Forces" on WBAI-FM in New York City, which focuses on politics and policy and the issues of the day. We discuss the state of journalism, how disagreement doesn't need to be destructive and where the business of news is headed.  The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals.  Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast.

"People buy from people," says Paul Muolo, who directs earned and owned media strategy for hospitality and real estate brands across the country. He talks about effective outreach strategies, making internal and external communications make sense and how you can't leave opportunities behind just because they're on the path to the stated goal.  The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals.  Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast.

It's been said that non-profit organizations need to make every dollar work like a hundred. When you're Sara Lipsky and you've personally helped to raise $75 million to fight cancer, you have an even higher calling to be effective with your resources. Hear how this rock-star former executive Director for the Leukemia & Lymphoma Society leveraged public relations storytelling to generate engagement!  The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals.  Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast.

Did you know there's a museum dedicated to PR? Shelley Spector and Jenny Frenkel discuss the Museum of Public Relations, located in New York City, a non-profit, permanent institution, open to the public, which acquires, conserves, researches, communicates and exhibits the tangible and intangible heritage of  public relations practice for education and research that will help shape its future and inform the public of the practice’s social value.  The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals.  Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast.

Michelle Glogovac, CEO of MSL Collective, brings her sales expertise to the art of podcast guest pitching. She discusses her journey from corporate aviation to PR, emphasizing the power of personal relationships. Glogovac highlights the need for tailored media strategies for female minority clients and the importance of audience engagement over sheer numbers. Listeners will appreciate her insights on effective pitching methods, personal connections with hosts, and follow-up techniques, wrapped up with some rapid-fire fun on her favorite media trends.

It's Q&A time again! We head back to the Reddit Public Relations page to answer questions posted there are share some perspectives on common problems in the public relations field.  The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals.  Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast.

Public servants have an enormous need for positive public relations! "I feel like they get elected and then forget who got them there," said Tonya McKenzie, founder of Sand & Shores, based in Redondo Beach, CA. She is a public relations and leadership consultant, specializing in civic, law enforcement, and nonprofit organizations. She is also a trauma survivor and storyteller with the desire to have a powerful effect on real lives. As a Los Angeles County Commissioner, she is always looking to improve the quality of life for others and leave this world better than she got it through the shared experiences and stories of those she works with. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals.  Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast.

What's the past, present and future of radio? No one better to ask than Tim Scheld, News Director at WCBS Newsradio 880 in New York City. He is a longtime Broadcast Journalist and have traveled the world telling stories through the lens of the spoken word. He is also a NY Mets Fan, Hockey playing Political Junkie, a Dad and Husband. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals.  Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast.

"If you're lying, you're dying," says Molly McPherson, Crisis Communications expert and author of "Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis." We talk about how to prepare for a crisis, the steps to take when navigating challenges to your organization or brand and how crisis can also mean opportunity if handled properly.  The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals.  Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast.

Public Relations is more than media hits and publicity - it's a business of trust, says Jennifer McGinley, CEO of JLM Strategic Communications. Hear about her work with clients across healthcare and non-profits, helping to curate social media content and keep clients engaged with the audiences they want to reach.  The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals.  Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast.