The PR Podcast

What's the past, present and future of radio? No one better to ask than Tim Scheld, News Director at WCBS Newsradio 880 in New York City. He is a longtime Broadcast Journalist and have traveled the world telling stories through the lens of the spoken word. He is also a NY Mets Fan, Hockey playing Political Junkie, a Dad and Husband. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals.  Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast.

"If you're lying, you're dying," says Molly McPherson, Crisis Communications expert and author of "Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis." We talk about how to prepare for a crisis, the steps to take when navigating challenges to your organization or brand and how crisis can also mean opportunity if handled properly.  The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals.  Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast.

Public Relations is more than media hits and publicity - it's a business of trust, says Jennifer McGinley, CEO of JLM Strategic Communications. Hear about her work with clients across healthcare and non-profits, helping to curate social media content and keep clients engaged with the audiences they want to reach.  The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals.  Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast.

Pitching reporters is a key skill for a #PublicRelations pro. But getting that reporter's attention can be a challenge! Briella Tomassetti, reporter for FOX5 in New York, shares some of the ways you can up your game to snag a story or interview and how reporters and editors trade information to make the daily newscast.  The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals.  Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast.

Got questions about PR? The PR Podcast goes to the Public Relations thread on Reddit to offer insight and advice on publicly stated questions there. Questions include: "Should I lie to a reporter?" (NO!) and "How do I make something boring newsworthy?"  The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals.  Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast.

In addition to representing our clients, Public Relations professionals have a responsibility to the world in which we live. Barbara Wagner, CEO of newly-created Barbara Wagner Communications in New York City, talks about how she's helping her clients help the city rebound from COVID-19 and about how she has combined her passions for real estate, art, food and entertainment into a vibrant new agency.  The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals.  Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast.

Do you use news releases? Are they valuable? Do they get clients the coverage they want? Host Jody Fisher goes deep on his thoughts around why news releases are valuable, why they get reporters thinking and how you can use them to create endless content for your clients.  The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals.  Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast.

There are so many ways to maximize your public relations work with clients! We talk with Angela Kambarian, President of Essential Communications in New York, on some of her "go to" strategies, including how she handles internal communications and what she does when there's no news coming from a client!  The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals.  Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast.

What can you do to get the most out of your day? Jody outlines his "Five Things to Boost Your Productivity" blog post and asks for your feedback. Also, a suggestion to PR pros on how they need to enhance their skills with video and audio.  The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals.  Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast.

How do you begin to decipher all your opportunities in digital media? Sarah Evans, CEO of Sevans Strategy, turns on a firehose of information about leveraging social media, platforms like Reddit and Next Door and even emerging platforms like Clubhouse.  The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals.  Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast.