What is content creation and how can it help your business? Cyndi Zaweski is the founder and CEO of Ascent Storycraft, a content creation and marketing agency created in 2020. Cyndi helps ambitious entrepreneurs and Small Business Owners leverage their stories through owned channels including social media, blogging and more. We talk about her "Three Pillars" of content creation and why your business doesn't need to be everywhere!  The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals.  Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast.

Let's do some Q&A! Jody shares his perspectives on questions written on the Reddit #PublicRelations thread. In this episode we cover: 1. Should I start my own consulting business? 2. What reporters should I reach out to for a startup business campaign? 3. What to do with a company giving me problems before I even start? 4. Media Training and how to talk with reporters.  The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals.  Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast.

There's more to public relations than media! Drew Biondo, Director of Communications at Suffolk County Community College, is responsible for all external media relations and serves as liaison to county and state elected officials. He also has a deep history of working in government and public service, both for NY State Senator Ken LaValle and for the Suffolk County District Attorney. We talk about how to message to three different groups: media, government and community.  The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals.  Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast.

December can be a busy time but it's also full of PR opportunity! Jody talks about different December PR approaches, from lists and guides to experts and breaking news. It all happens in December!  The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals.  Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast.

Jessica Bellucci is the founder and president of Bellucci Media, where she manages clients including the incredibly popular TV series “Schitt’s Creek.” Her unflinching honesty, humor, dynamic approach and steadfast focus provides every client with exceptional service and results. Before starting her own company she was the VP of Communications for Tribune Media, managing all aspects of public relations, talent, media partnerships, community outreach for 42 television stations across the country, Antenna TV, and Tribune's national network in 185 markets. She is a proud New Yorker, an Emmy Award winner and confesses obsessed with 80’s street art, Chanel handbags, crispy bacon & so much TV!  The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals.  Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast.

This week we do some Q&A by answering questions posed on the Reddit #PublicRelations thread, including what novices should do to get started in PR and what kinds of companies should engage with a public relations agency.   The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals.  Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast.

Running a PR Agency is a tough job! Annie Scranton is the Founder and CEO of Pace Public Relations, a full-service media relations and communications agency based in New York City. PPR strategically customizes & tailors each client’s publicity plan to meet their specific goals while maximizing their media exposure. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals.  Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast.

David Handschuh is a NYC based photographer, videographer, writer and editor. He has worked for news outlets including the New York Daily News and Newsday, freelanced for many news outlets over the years, and is a fixture on the streets of New York whenever news is happening. He has been witness to the most significant news events of our time, including 9/11 and more. He has also been a professor at New York University for the last 26 years training the visual journalists of the future. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals.  Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast.

Roger Clark is the morning features reporter at NY1 in New York City. He has been a fixture on the station since its earliest days and seeks out the stories of real people in every neighborhood of the five boroughs. He talks about how he finds and develops story ideas for air and the future of TV reporting.   The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals.  Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast.

Steve Kastenbaum is a radio Journalist, former Westwood One News Senior Correspondent/NY Bureau Chief, former CNN Radio New York Correspondent and proud native Brooklynite. Steve has done it all and traveled all over the world reporting on the important stories of our time. We hear from him about the state of news today and how PR pros can best work with reporters to get their clients noticed.   The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals.  Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast.