The PR Podcast

We love Q&A from Reddit! Jody answers questions posed on the Reddit Public Relations page with his candid, off the cuff perspectives. Agree or disagree? Chime in on social media!  The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals.  Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast.

The business of cannabis has grown exponentially in the last few years, and so has the need for PR people well-versed in sharing the narrative of legalization and legitimate use. Jordan Isenstadt is a Senior Vice President at Marino PR in New York City, where he leads the firm’s cannabis practice, having built it from the ground up. Jordan has a terrific diversity of experience, which over two decades has encompassed government, higher education, non-profit, campaign management, public affairs, and strategic communications. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals.  Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast.

We're always looking for new ways to reach our target audiences. Carrie Eddins, "The Blondepreneur," has made a business out of having her clients communicate through social media to reach reporters and become subject matter experts! Hear about how her approach also depends on humanizing her clients' stories and how she gets her best results when people trust her process.  The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals.  Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast.

Talk radio is a unique media animal, full of conversation and conflict. Celeste Katz Marston is a journalist and Jeff Simmons is a TV Reporter turned PR Pro. Together they host "Driving Forces" on WBAI-FM in New York City, which focuses on politics and policy and the issues of the day. We discuss the state of journalism, how disagreement doesn't need to be destructive and where the business of news is headed.  The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals.  Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast.

"People buy from people," says Paul Muolo, who directs earned and owned media strategy for hospitality and real estate brands across the country. He talks about effective outreach strategies, making internal and external communications make sense and how you can't leave opportunities behind just because they're on the path to the stated goal.  The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals.  Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast.

It's been said that non-profit organizations need to make every dollar work like a hundred. When you're Sara Lipsky and you've personally helped to raise $75 million to fight cancer, you have an even higher calling to be effective with your resources. Hear how this rock-star former executive Director for the Leukemia & Lymphoma Society leveraged public relations storytelling to generate engagement!  The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals.  Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast.

Did you know there's a museum dedicated to PR? Shelley Spector and Jenny Frenkel discuss the Museum of Public Relations, located in New York City, a non-profit, permanent institution, open to the public, which acquires, conserves, researches, communicates and exhibits the tangible and intangible heritage of  public relations practice for education and research that will help shape its future and inform the public of the practice’s social value.  The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals.  Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast.

Michelle Glogovac, CEO of MSL Collective, brings her sales expertise to the art of podcast guest pitching. She discusses her journey from corporate aviation to PR, emphasizing the power of personal relationships. Glogovac highlights the need for tailored media strategies for female minority clients and the importance of audience engagement over sheer numbers. Listeners will appreciate her insights on effective pitching methods, personal connections with hosts, and follow-up techniques, wrapped up with some rapid-fire fun on her favorite media trends.

It's Q&A time again! We head back to the Reddit Public Relations page to answer questions posted there are share some perspectives on common problems in the public relations field.  The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals.  Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast.

Public servants have an enormous need for positive public relations! "I feel like they get elected and then forget who got them there," said Tonya McKenzie, founder of Sand & Shores, based in Redondo Beach, CA. She is a public relations and leadership consultant, specializing in civic, law enforcement, and nonprofit organizations. She is also a trauma survivor and storyteller with the desire to have a powerful effect on real lives. As a Los Angeles County Commissioner, she is always looking to improve the quality of life for others and leave this world better than she got it through the shared experiences and stories of those she works with. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals.  Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast.