Zach Giglio is founder and CEO of GCM, a South Carolina based communications firm, where he represents clients ranging from Fortune 500 companies to startups and community businesses. He utilizes a combination of public relations, public affairs, marketing, digital and social media to create and execute comprehensive communications strategies, crisis communications plans and more. He is a lifelong sports enthusiast with a love for politics and sits on the boards of two nonprofits.

The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun. Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals. Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast.

54. Zach Giglio, Founder & CEO, GCM Communication & Marketing