We're always looking for new ways to reach our target audiences. Carrie Eddins, "The Blondepreneur," has made a business out of having her clients communicate through social media to reach reporters and become subject matter experts! Hear about how her approach also depends on humanizing her clients' stories and how she gets her best results when people trust her process.

The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun. Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals. Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast.

41. Carrie Eddins, "The Blondepreneur," on Humanizing PR via Twitter